Announcing a BIG Change |

Announcing a BIG Change

As I write this blog article, I’m wondering how this particular change is going to be perceived by all of you.

You see, when I started, the whole purpose of the website was to teach people how to create and market online businesses.

While I think I’m able to do that by telling people the truth about online business and offering a free course, I realize that this website isn’t hitting its full potential and I have a very strong desire to change that.

So, I’ve decided that I’m officially changing One Hour Professor (OHP) into a finance blog.

That said, I’m not going to completely remove all of the online business content that I already have, and I’ll still write about the subject of online business, but some big changes are on the way and I want to make sure that I told you guys first.

You’re probably wondering why it is that I’m making this change…and that’s a good question that I’ve thought a lot about.

I feel like in order to adequately answer it, I need to get into greater detail.

This blog article is going to cover the following:

  • Why I Don’t Blog on OHP Anymore
  • Following What I’m Passionate About
  • The Future of OHP

Why I Don’t Blog on OHP Anymore

In case you haven’t noticed, for the two years or so the only thing that I write about on the OHP website is income reports once a month.

Sure, once in a while I’ll write a review post (like this one about Thrive Architect) but for the most part I’m focused on income reports and nothing else.

There are quite a few reasons why decided to go this route.

Too Competitive

About a year into the OHP website I realize that I’m probably in the hardest niche on the Internet.

After all, the only people that write about Internet marketing are Internet marketers themselves and this makes the niche incredibly difficult to succeed in.

While I did begin to get a following and started to get some decent traffic to the OHP website, it never grew to the levels that I imagined.

Don’t Want to Give Away All My Secrets

While I’m not here to say that I’m the best online entrepreneur/internet marketer there is, I do have some pretty specific tactics that I use that have worked time and time again to develop income generating websites.

While I could write blog post after blog post giving away all of my secrets, I just don’t think that makes sense for my family and I.  Why risk my own livelihood?

Once people learn about a tactic or concept that works in the Internet marketing community, they tend to abuse it to the point to where it’s no longer valuable.

For example, scholarship link building used to be a great link building tactic.  Now?  It can hurt your website more than help it.

Another example is guest posting.  While it still doesn’t have a negative impact on your website, it isn’t nearly as valuable and effective as it used to be.

It’s Not Fun

At the end of the day, I love building online businesses and marketing them.

However, writing about what I do all day isn’t all that fun to me.

Though it still a very strong interest of mine and I’m passionate about it, it’s just not as fun to write about as I think that the world of finance and making money would be.

Followers Already Know About Online Business

I think one of the biggest sticking points that I have is that most people who come to my website has already created their own website and somewhat understands how online businesses work.

While this seems like it’s a good thing, I’d actually much more prefer taking people who have no idea how online businesses work and teaching them things from scratch.

I think that the world of financial management will make that possible.

I’d much rather cast a wider net to capture people who are interested in finance as a whole and then open up a door for them about online business.

Following What I’m Passionate About

They always say that it’s really important that you follow your passion when creating an online business.

I think it’s still very possible to be passionate about a particular topic (Online Business/Internet Marketing for me) but not want to live and breathe it every single minute of every single day.

Many of you probably don’t realize this, but finance and money management is something that I do in my spare time quite a bit.

I Love Investing

I’ve invested in multiple different online marketplaces as well as bitcoin and other crypto currencies.

Beyond that, I’ve been investing in stock and mutual funds for years.

Simply put, I do this as a hobby and find it interesting to try to get the best return on my money.

In other words, this is a personal interest of mine and one that I think I’d enjoy writing about somewhat frequently.

Enjoy Helping Others

One of the main purposes of this website is to help people.

It always has been and always will be as I like that feeling of knowing you really helped someone out.

I think that the Internet marketing space is just too crowded and because of this, I’m not able to help as many people as I’d like.

While I know that the finance area is also crowded, I’ve looked at numerous competitors and I’m realizing that it would be much easier for me to compete from a marketing standpoint in this niche than the Online Business/IM niche as a whole.

At the end of the day, I really do enjoy helping people and if I’m able to reach more people with a more general topic (like finance) than I’m happy to do so.

Love Trying New Investment Strategies

I am a huge fan of trying various investing tactics that most people probably would never want to look into.

I’ve tried countless amounts of investing platforms to see which ones work the best and really enjoy seeing all of the new technology out there to help people make their investing successful.

Now I’ll have a place to tell others about what I’ve learned and hopefully make them a few extra bucks in the process.

The Future of OHP

While this entire blog post may make it sound like I’m completely getting away from the online business area of my website, that’s simply not true.

The way I see it, online business has been a huge part of making me successful and I’ve made over $100,000 creating online businesses so it would be silly for me to kick it off my website.

Instead, I think that online business is going to be one component of a much broader website.

The New Structure of the OHP Website

As of now I’m thinking that my website should be segmented into three main categories:

  1. How to MAKE Money
  2. How to SAVE Money
  3. How to INVEST Money

From there, I’m thinking that online business will be one of the featured areas of the “How to MAKE Money” section.

And I think I should do well here because I’ve seen a pretty disturbing trend in the finance blog area.

This is usually how it works:

  1. Finance bloggers start out talking about how to make money in various ways
  2. Because the websites get traffic and they push some affiliate products, they start to make money from their website.
  3. Once they start to make money from their website, they talk about how everyone can do this and that online business is a great way to generate extra income.
  4. Then, the end up making more money by teaching people how to make money on the Internet than any other channel.

While that’s all well and good and I applaud these folks for finding a way to make a living, they are not creating online businesses like I have.

They are ultimately making money from one blog that teaches “How to Make Money Online” and then decide they have become experts.

They aren’t actually making money from any websites other than “How to Make Money Online” and I think this is what is so disturbing about the trend.

Though it can be very lucrative, not everyone wants to create a blog about finance/making money online.

So, when someone follows the advice of a finance blogger turned “make money online” expert, they don’t usually get very good advice because the finance blogger never built an online business outside of the finance space.

At this point, I have five other websites that have nothing to do with “How to Make Money Online” and I’m able to make good money from each of them.

Because of this, I think that I’ll be able to show people that it is possible to make websites that aren’t in the “How to Make Money Online” niche and still succeed.

Plus, all of my experience will be really valuable when people come to me with ideas as I can comfortably give them advice because I’ve dealt with so many different types of websites and have replicated my success over and over again.

In other words, I have a portfolio of websites that make money while other people usually just have one finance blog.  Because of this, I think I have a leg up on my competition as I have more real-world experience.

My Big Worry

One thing I was worried about when making the switch is if I should change the URL of my website. After all, for the last four years has been known as an Internet marketing blog.

But then it dawned on me, no change is needed.

The reason is because, well, my URL is pretty vague.

When someone hears One Hour Professor, they probably only think of somebody teaching you something for an hour and that being the end of it.

While I still have to figure out how to brand the URL into the finance area, this general URL name that I chose five years ago is coming in handy right about now.

I think I’ll be able to make it work, I just have to come up with a good plan.

As of now I’m kicking around the idea of “Spend an hour a day with me and your finances will get better”.  Obviously not that terribly worded, but something along those lines.

What About Income Reports?

I know that the question all of you probably want to ask is what about my income reports?

I haven’t missed an income report since September 2014 and it would definitely be a shame to stop writing these now.  In fact, those are usually the highlight of my month, which was another clue that I should probably move into finance.

But rest assured, I’m going to keep writing them just as I have been for the last four years.

I know that many of the traditional finance bloggers out there basically submit a balance and loss statement at the end of every month detailing where money was spent and how it was gained.

But honestly, I don’t want to tell everybody where I’m spending my money because it’s just going to be too much work to write everything down.

So instead, I’m going to focus mainly on the business finances and expenses in the income reports and I’ll always blog about personal financial things that I’m doing to try to balance my budget.

Next Steps

For now, you won’t see a whole lot change on the website except the topics that I blog about.

Moving forward, it’s my goal to write one post per week about something related to make money/save money/invest money niche.

I am not going to even think about a redesign until I am getting some SEO traffic and it makes sense.

But when I do make that big change to the website and do an overhaul, I’ll let you know.

So, what do you guys think?

I’d genuinely love to hear what all of you have to say in the comments below and would love to get your thoughts.

Leave a Comment:

Natasa Kuzele says February 13, 2018

Not a bad idea, actualy, I started to follow your website because it seems honest and realistic! I was sick of fairy tales about millions in few months. So, some good tips about finances are welcome from you. Good luck with that!

    Ron Stefanski says February 13, 2018

    Thanks Natasa, appreciate that. Glad you’re enjoying, stay tuned!

Dallas79 says February 13, 2018

Agree with Natasa. You’re one of the good guys who hasn’t turned into a coach-of-coaches “expert.” Happy to follow you in this new direction.

    Ron Stefanski says February 14, 2018

    Thanks Dallas! My realist approach won’t change.

Gee Nonterah says February 13, 2018

Good for you Ron ! It has been great to watch you grow and evolve from afar ! You are banking $10K months these days?! What !!! So glad to know you 😀

    Ron Stefanski says February 14, 2018

    Thanks Gee!!! And yes, really getting the hang of this stuff!! Always good to hear from you.

noriaki says February 13, 2018

Your idea is very interesting. However, I think you should continue with the Marketing niche. Google already recognizes your blog through the great niche of marketing, but you need to look for keywords with little competition to position the blog. If you alternate your new idea with your traditional work, you will go up. Also, seeing how other blogs work by uploading two and three articles per week; I think you have to follow the example.

    Ron Stefanski says February 14, 2018

    Thanks for the feedback! Though you make good points, I think the biggest issue is that Internet’s marketinf is so competitive. Beyond that, it’s just not as fun to me. That said, it won’t be completely gone either, I’m just going to expand the scope of the websites content. I figure I’ll do this in 2018 and we’ll see how it goes. 🙂

Tom's Pflegetipps says February 16, 2018

Interesting switch you are going to do.
I wondered for a lng time why this site only features the income reorts, but I also saw your reports on the work and development of your other sites. Now you are going from one end of marketing hell to the other. I am curious how this change will be honored by the SEs and actual traiffc plus financial results for this site.
I was much reliefed when I read that you continue writing the income reports. They are full of insights and I got some helpful tips out of them in the past.
Regarding brranding and making use of the onehourprofessor, you might think about something like “ – your 1 stop money education”.

Good luck with the new project, keep up your good writing style.
I am looking forward to enhance my financial education

    Ron Stefanski says February 17, 2018

    Thanks Tom!

    Yea, I’m curious how the SE’s are going to take a full re-brand as well. There is a lot of work to do for it, but I’m thinking I’ll move forward cautiously and slowly for the transition.

    The way I see it, this is more of a re-alignment than anything else. Online business will likely still be a major part of it, I’m just expanding beyond that into other financial areas.

    Already trying to figure out a tagline of sorts. For now, thinking “An hour a day keeps the debt away”….but not sold on anything just yet. Until I have a great plan and framework, things will remain the same for most of you. But eventually….in the coming weeks/months, I’m hoping this change can happen.

Add Your Reply