Well, it’s been a heck of a month. I experienced my first techpocalypse, opened a few more revenue streams, wrote my first guest blog post, outsourced a ton of work, and continued working on my free internet marketing 101 course which you can access here.
If this is your first time on my website, let me explain why I write a very detailed income report each month that outlines the money I made (or lost) and the time I spent working each month.
1) I strive to be transparent about what it takes to make money online. Unfortunately the “make money online” industry is full of scammers that make ridiculous promises like “Work 10 minutes and make $5,000!” The reality couldn’t be further from the truth, this online business gig is a lot of hard work and these reports show you how much time I put into my business and how much income I make from that effort.
2) These reports help me keep track of my own progress. By creating these reports every month, I’m able to see where I’m spending money and how much time I’m spending doing various tasks.
3) These reports hold me accountable. Each month I list goals I have for the following month and my hope is that my audience will hold me accountable.
Now that we got that out of the way, let’s dive into the report.
Truth be told, I spent a lot of time working this month, but I feel like I could have done more. This really was a difficult month because I had a lot of issues from a technology standpoint which I mentioned in a blog post.
|TASK||TIME WORKED||TIME CONTRACTED|
|QUICKTIP: What is SEO and how does it work?||5:30||4|
|BLOG: An internet entrepreneurs worst nightmare:the Techpocalypse||1||0|
|BLOG: My Failed YouTube Advertising Experiment||2:45||0|
|BLOG: Why I blog about failure and say my website isn't a scam||3||0|
|INBOUND BLOG GUEST POST: Motivational Monday-How to overcome your fear of failing when starting a business||:15||0|
|BLOG: Motivational Monday-Born to Succeed||:15||:45|
|BLOG: Motivational Monday-Be Phenomenal||:15||:45|
|BLOG: Motivational Monday-Stop Whining, Start Grinding||:15||:45|
|BLOG: September 2014 Income Report||5:45||0|
|OUTBOUND BLOG GUEST POST: How to use analytics to make impactful changes on your website||3:30||0|
|Facebook | Twitter | YouTube | Google +||5||21|
|COURSE - Internet Marketing 101 Course Redesign||8:30||14|
|General Website Maintenance||7:30||0|
|Niche Website #1||7||18|
|Niche Website #2||:15||0|
|Listening to Podcasts *Not listed in totals*||42||0|
One of the things you’ll notice about this month is that there was a significant increase in the amount of time that I outsourced to get work done. There are three big projects that contributed to this:
1) I took some time this month to create a strategy for Twitter that should allow me to more easily focus on building relationships with other individuals in my industry through social media. I tasked my virtual assistant with finding the number of Twitter followers for a specific list of people that I would like to become acquainted with over the next year.
From there, I looked at all of the numbers that my virtual assistant gathered and created four different tiers that demonstrates the social influence of each of these people by their number of followers.
Then, I created Twitter lists with all of these people in them in their respective tier and for now I am focused on gaining the attention of those with the lowest social followings and I’ll go for the most popular tier once I’ve exhausted my options.
2) Another big focus this month was the Internet marketing 101 course redesign. I spent a significant amount of time working on a video quick tip which explains what SEO is and how it works. That particular video took a ton of time to create and I’m happy that I was able to get it done because I did a lot of research to understand SEO on a very detailed level. If you aren’t very well acquainted with SEO and how it can benefit your website, I highly recommend you check out the quick tip.
The amount of outsourced time on that course for this month was 14 hours which was pretty much all focused on somebody editing it. This may seem like a lot of time to you, but there have been numerous instances when I’ve spent entire hour trying to edit five minutes of video because of how particular I am.
3) The last big project that took up a lot of time this month was niche website #1. You’ll see that I spent a total of seven hours, most of which was editing the content that was given to me by my writer, but nonetheless it took a significant amount time.
I focused a lot on the niche website this month simply because I realize that in order to make money in the short term to keep the OneHourProfessor.com website going, I need to find a way of bringing in a steady stream of income. I know that OneHourProfessor is going to eventually be a great resource for many people to learn how to create and market online businesses to earn extra cash, but this website is more of a long-term vision.
I want to try to find a way to make cash in the shorter term and I really have confidence in my niche website because I found a great writer and it’s coming together much more quickly than I anticipated As you can see in the report, I outsourced 18 hours to the writer this month alone and now all I have to do is finalize the homepage and recommended resources to be able to launch.
I plan on having my writer continue to create one to two blog posts per week after the site is launched, but the first step is getting the actual content of the website all figured out and we are almost there.
I can’t wait for the day where I can make a positive meme, but for now I suppose we have to have another month of this.
“But, all you’re doing is working on a website, how could you possibly be losing so much money?”
That’s a legitimate question, but one of the things that I need to do because I have a full-time job is focus on delegating my work to outsourcers in order to get things done. Sure, if I had all the time the world and absolutely no bills, I’d be able to do all the stuff by myself and probably do a better job than my outsourcers do in the first place, but ain’t nobody got time for dat.
Another thing to keep in mind is that I’m not actually “losing” any money. A lot of the money I spent this month was focused on investing in future projects/current projects to improve them and get them ready for launch.
With all that being said, if you take a step back and really look at what I was able to get done this month is pretty incredible. I was able to outsource a total of 59 hours and 15 minutes and about 90% of those hours were billed at $5.48 per hour. I was able to do this mainly because of a secret weapon that I have which is known as Elance.com. I know I’ve mentioned it before, but Elance allows me to have an army of freelancers behind me when you try to get anything done for my website projects. Without it, I would be completely screwed.
|PRODUCT OR SERVICE||REVENUE||EXPENSES||NET INCOME|
|Indeed Job Search||$0.59||$0.59|
|Aweber Email Platform||$5.70||$19.00||-$13.30|
|Hootsuite Social Media Platform||$10.00||-$10.00|
|Hostgator Website Hosting | (Tutorial)||$9.95||-$9.95|
|Long Tail Pro Keyword Research||$18.06||-$18.06|
|Outbrain Content Platform||$2.03||-$2.03|
I saw a slight increase in income this month which was definitely a good thing, but obviously I’m still not where I want to be. Even though I lost a pretty significant amount of money this month, I’m actually happy with the result because I got a ton of work done and feel like I’m making a lot of progress on the projects that I’m working on.
Again this month somebody purchased an image (THANKS!) from Shutterstock and I was able to make $9.80 from that purchase. Obviously it isn’t much, but at this point every little bit helps.
Next I had some new income, $2.50, from a service called Legalmatch that helps connect people with lawyers. I put this particular affiliate link on a few of my more popular articles where people could use legal help and it’s paying off.
After that, I had another income source of $1.92 pop-up which is Google AdSense. For those who don’t know, Google AdSense is the platform that you can use to host Google ads on your website. Obviously this income wasn’t from the OneHourProfessor.com website, but instead it was from the first website I ever made which is www.UnemploymentUnderground.com.
You can see that I also made $0.59 from Indeed.com because some individuals that visited that same website must have done a job search and clicked on some type of sponsor job listing.
The first of my expenses this month were from the Aweber platform which provided me with $5.70 in profit, but cost me $19.00 in order to keep my account open. Although it’s a bit of a loss, I’m happy that it did provide some income.
Next, you may notice that I no longer have Buffer listed as the service that I use for social media management, there’s a reason for that. Although I like the simplicity of Buffer and especially like the fact that it was incredibly quick and got things done with the click of a button, it didn’t have the social monitoring capabilities that I would’ve liked and it was missing the ability to bulk schedule posts across various social media networks.
Because Twitter is sending over a decent amount of traffic, I decided that I want to go with something else that was more accommodating for what I really needed. Because of this, I decided to use Hootsuite and have been pleasantly surprise with how effective it is. I’m working on putting together a post explaining my new Twitter strategy and showing you the results that I’m seeing from my efforts. In that post, my goal is to also provide a template you can use within Hootsuite that allows you to very quickly and easily schedule up all of your Twitter posts for an entire month at a time.
The big expense this month was through Elance because I needed some website development done and had to contract out a lot of research and writing. Although this seems like a lot to spend, the majority of it ($300) was for website development. Here’s a breakdown of what I was able to get for the amount of money that I spent:
Although my website developer is a little pricey compared to the others, he is substantially less than quality programmers in the United States and I have a long-standing relationship with him. With that being said, I promised him that I would throw him a bone this month and let him know about any people who need a website designed as I’m sure that he can complete it for you. So, if you need a website designed, contact me and let me know so I can relay the message.
Next on the list is Facebook which I spent a meager $7.18 on to promote my September income report. Obviously the expense wasn’t crazy, but I wanted to see how far it went in providing more views and I wasn’t disappointed. I think that each month when I release one of these income reports I’ll throw upwards of $20 into promoting a post so that I can get some more eyes on it.
A pretty decent expense this month, $102.73, was Google Adwords which occurred because I’m stubborn. When I was writing about my failed YouTube advertising experiment post, I was analyzing what I had done and thought that maybe there was a way that I could improve my result. Really, all it came down to was creating a clickable annotation in the video which would lead directly back to the website. As crazy as it sounds, I didn’t do that in my first run of the YouTube video because I thought it was too intrusive.
So, I decided give it a shot again and this time I promised myself that I wouldn’t pull down the advertisement until it spent the full $100 because if I had one conversion in Hostgator, the ad would have paid for itself. Well, the conversion never happened and I ended up spending $102.73 on a video which probably could’ve sat there instead.
Aside from that, I have my recurring monthly expenses which are the Long Tail Pro keyword research tool that helps me determine what keywords to focus on with my blog, niche websites and video quicktips, and the Outbrain content platform which delivers traffic to my website at about $0.03 per click.
1) Finish the Internet Marketing 101 course redesign that is only available to those that create an account on my website.
2) Select a writer for my 90% outsourced niche website experiment
3) Investigate how I can create a course on Udemy to increase my brand awareness
There you have it, a terrible month by my own standards but definitely one that is creating more building blocks for my plans in the future. What are your thoughts on what I did this month? Think I am wasting money on anything in my expenses? Or, should I add a product to my repertoire? Let me know in the comments!