Why I Blog About Failure & Say My Website Isn't a Scam

Why I Blog About Failure & Say my Website Isn’t a Scam

Today’s blog post is going to be a little different than previous blog posts because it is focused on responding to a readers email about an issue which has come up a few times since I relaunched the website.

First off, let me explain that I truly appreciate the time that this individual took to drop me this message. As I mentioned in my last monthly income report, this website is currently losing money even though I’m spending an obscene amount of time working on it. With that being said, emails like this one inspire me and let me know that people are enjoying my content and have taken the time to read what I have written about.

In this blog post we will cover:

  • The email that I received from my reader
  • A version of the email with my responses in plain text and the email in gray italics.

The email that I received from my reader:

I just ran across your site and here’s some quick feedback from a potential customer.

I have owned my own business for 25 years which expanded internationally from brick and mortar locations. I am now researching, just like most businesses at how to adapt our business and develop products to take advantage of the power of the internet.

I felt compelled to write you this email as your theme seems to be helping people. My comment is that when reading your content, I felt your fear of selling and lack of confidence in your product.

You must be honest in business, but more importantly, you must be confident in your product. I am much more interested in your successes than your failures.

If you lack success stories borrow some until you have your own!

I would remove all of your content that mentions internet scams, consumers are not stupid.

If you were scammed, tell us that short story and how you overcame it, but do not pour cold water on your product by admitting that it could be a scam.

Remember that you are selling the same thing, the difference is you are going to deliver!

Good Luck!

Email with my responses in plain text

I just ran across your site and here’s some quick feedback from a potential customer.

I have owned my own business for 25 years which expanded internationally from brick and mortar locations. I am now researching, just like most businesses, at how to adapt our business and develop products to take advantage of the power of the internet.

-I sincerely applaud you on taking the steps to figure out how to promote your business on the internet. Although it isn’t clear what your businesses is through this email, I feel that every business, especially those that are brick-and-mortar, need to look into expanding their presence through digital channels. As I’m sure you realize, the way that consumers interact with businesses has completely changed in the last 25 years and if you aren’t on the Internet, you’re missing out on a huge opportunity.

I felt compelled to write you this email as your theme seems to be helping people.

– As mentioned in the about section of my website, helping people really is the goal of OneHourProfessor.com. Like any business, I also want to make a profit so that I can continue to work on it, but helping people is the number one priority and I’m staying as true as I can to that goal while this website grows.

My comment is that when reading your content, I felt your fear of selling and lack of confidence in your product.

– To me, this was an interesting comment to make. The reason that I think it was so interesting is that I don’t actually have a product that I’m selling. This doesn’t mean that I’m never going to consider selling e-book or some other type of product, but right now my business model is focused strictly on giving away free content and recommending tools that I use (like Hostgator) to help people.

Now, I’ll fully admit that I don’t love the idea of trying to sell products and maybe that’s why I choose to use this business model, but staying true to my goal of helping people shouldn’t require them having to purchase something. In terms of the lack of confidence in my product, it’s more of a lack of confidence in my industry. There really are so many scams in this “make money online” industry and it sickens me that people think it’s all just a bunch of pyramid schemes and shady people.

You must be honest in business, but more importantly, you must be confident in your product. I am much more interested in your successes than your failures.

– I’m definitely confident in my product because right now my product is information. Because I’ve taught Internet marketing at numerous colleges and have a high-end job as an internet marketing manager for an international company, I have no doubt of my own capabilities.

In terms of you being much more interested in my successes than my failures, I feel the same way. Unfortunately, at this point in time, I don’t have a ton of successes to share aside from the fact that my website traffic is growing and my email list keeps getting larger.

(By the way, for those who haven’t joined my email list yet, you can do so here and you’ll receive a free internet marketing course and 433 high quality photos that you can use on your own website for free with no attribution.)

The reason why I’m not scared to talk about my failures, such as how I did in my recent blog post about a failed YouTube advertising experiment, is because that’s the reality of trying to make an internet business work. Many websites that talk about making money online glamorize the entire process and never talk about the failures or difficulties that they face.  Just like you and anyone else creating an online business, I have failures and I want to let my readers know about them so that they don’t make the same mistakes.

If you lack success stories borrow some until you have your own!

– This is something that I’m just not willing to do as I want this website to be fully transparent and completely honest in its successes and failures. Truth be told, at this point in time a “success” is someone sharing my blog posts, commenting, or visiting my website. I know that the time is going to come where I’m going to start making money with this website, but I first need to focus on growing a following and getting the trust of my users so that they know the recommendations that I make on products are genuine.

I would remove all of your content that mentions internet scams, consumers are not stupid.

– Consumers definitely aren’t stupid and it was never my intent to infer that. The reason why my content mentions Internet scams and acknowledges that challenge head-on is because I feel that many people will look at my website and think that I’m just another one of those “make money” schemes. It’s possible that I may alter my content after I have a following and people understand that my business is all about helping them, but for now I’m going to keep this in place to show people that I recognize their objection.

If you were scammed, tell us that short story and how you overcame it, but do not pour cold water on your product by admitting that it could be a scam.

– I personally have never been scammed before, but I’m going to take a minute to show you just how dishonest this industry can be if you get involved with the wrong website.

First, I’m going to start this by doing a simple search for the term “how to make money online”. This is the immediate result that I get for paid advertisements in Google.

How to make money online ads

I took the liberty of highlighting and putting arrows to the areas of these advertisements that absolutely sicken me. Obviously I’ve never tried any of these products or websites so I can’t tell you whether they can or can’t make you a ton of money, but these seem extremely unrealistic to me.

  • The first ad states that you can get paid $90 per survey working from home and it’s easy money. I hate to break it to anybody, but there’s no such thing as “easy” money. My guess is that you can make $90 on a survey, but it will likely take a substantial amount of time.  If I could sit at home and get paid $90 per hour by taking surveys, I would just outsource the entire process and pay someone to take them for me while collecting checks.
  • The second ad talks about becoming an overnight millionaire. Do I really need to elaborate on this one?
  • The third ad mentions how you can make money online and in pops that “easy” word again. Aside from that, this ad also hints at the possibility of winning over $11 million dollars. If it was so easy to win $11 million dollars, why wouldn’t the website owner just do this themselves and stop working?

Second, I’m going to click on the third website ad which talks about winning over $11 million dollars. I’m not necessarily trying to pick on this website, but that is such an outlandish claim that I think it needs to be addressed. When I get to this page, here is what I see.

Freelotto website screenshot

If this page doesn’t convince you that I’m in an industry where people could possibly be scamming others, I don’t know what will. Again, I can’t say whether or not this website is legitimate, but this page really makes me question the viability of the website.

The focus of this page is to get people to fill out a form that includes a substantial amount of personal information. I’m sure some people think that this is okay because the box says that the website needs to know “where to send any prizes you win”, but I feel like there’s something more to this, which we can easily see in the next step.

The third and final step of this breakdown is to briefly analyze the Privacy Policy of the website.

FreeLotto Privacy Policy

To me it’s clear, this website is collecting your information to show you ads or promotions and sell your registration information to third parties who will send you offers by email and through postal mail.

Hopefully this gives a clear explanation as to why I am so adamant about mentioning my failures and explaining that this isn’t a scam.  I want to be brutally honest about how this making money online stuff works and disclose all my wins and losses along the way.

As I explain in the first time visitor page of the website, it’s very possible to make money online but it’s not going to be easy to do. I’m here to show you the realities of this process and want to do so in the most transparent way possible.

Remember that you are selling the same thing, the difference is you are going to deliver!

Good Luck!

Again, I’m not necessarily trying to sell anything at this point, except the fact that I know how to make this work and I genuinely want to help people. I do appreciate your acknowledgment that I’m going to deliver and that’s fully what I intend to do. Good luck to yourself as well in expanding your brick-and-mortar business into the world of the Internet.  Obviously, I’m totally here for you if you’d like some advice or need to understand something.

 

 That’s it for this post, folks.  Again, I want to thank the individual who took the time to write to me and I hope I cleared up why it is that I insist on blogging about my own failures and acknowledge that the “make money online” industry is, for the most part, a scam.

What do you think about the writing I do on my website?  Should I stop acknowledging that this industry is full of scams?  Tell me in the comments below or hit me up on Twitter.

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