September 11, 2021

August 2021 income report

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Another month down and although I'm still as busy as ever, I'm finding a way to start to outsource more work and allowing myself to focus on big picture things, but it's not easy.

As a whole, August was generally a good month and although I had a small decrease in income and increase in expenses, I'm confident this is all worth the effort and it'll help grow the business in the future.

This month my total income after expenses was $14,166 which comes out to $457 per day.  

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Personal Life Update

August was another busy month, but the good news is that it was busy because of business.  

It was a little rough as I had to work a ton of hours to get my staff trained on new processes, but from a personal standpoint things were pretty calm.  Toward the end of the month we had some very good friends visit us, which was a great time, but in September it's back to work. 

Beyond this, I'm also working on selling my condo in Chicago which has eaten up a bunch of time.  I have a friend who's a realtor helping me sell the place, but I had to manage that, a painter, a cleaner, and all of the paperwork.  

The good news is that it'll be listed in the middle of September and (hopefully) will sell pretty quickly.  

From there, I'm trying to decide what to do with the funds.  We're either going to purchase a property and rent it out on Airbnb, or we're going to simply invest the funds.

I'll keep you guys updated on our plans and if we go the Airbnb route, I think it'll be a pretty cool learning experience and I'll do my best to tell you guys all about the process. 

That’s all for the personal update.

If this is your first time on my website let me explain a few things about my detailed income reports each month that outlines the money I made (or lost) each month.

I’m doing this for a number of reasons:

1) I strive to be transparent about what it takes to make money online.

2) These reports help me keep track of my own progress.

3) These reports hold me accountable.

Keep in mind, I don’t create these to gloat about my earnings. I create them to help you understand the true “earning curve” of online business.

On a side note, I don’t disclose my actual website URL’s on my reports because I’ve had bad experiences with copycats in the past. 

So, in my income reports, you’ll see website generalizations like Website 1, Website 3, Website 5 Website 4, etc.

Now that we got that out of the way, let’s dive into the report.

How did the Income Report Turn Out This Month?

PRODUCT OR SERVICEREVENUEEXPENSESNET INCOME
Consulting$5,841$5,841
Udemy$19$19
Partners and Affiliates Revenue
Website 5 Partners and Affiliates$18$18
Website 8 Partners and Affiliates$50$50
Website 6 Partners and Affiliates$159$159
Website 3 Partners and Affiliates$396$396
OHP Partners and Affiliates$9,204$9,204
YouTube Revenue
Thalita YouTube Channel$125$125
Themed YouTube Channel (Click for Webinar)$187$187
OHP YT Channel$499$499
Website 8 Complimentary YouTube Channel (Click for Webinar)$907$907
Ezoic Revenue
Website 6 Ezoic Revenue$156$156
Website 5 Ezoic Revenue$1,633$1,633
Website 3 Ezoic Revenue$2,084$2,084
Website 7 Ezoic Revenue$4,729$4,729
Google Adsense Revenue
Website 2 Adsense Revenue$2$2
Website 5 Adsense Revenue$5$5
Website 9 Adsense Revenue$15$15
Website 7 Adsense Revenue$24$24
Website 3 Adsense Revenue$683$683
Software Expenses
Adobe Photoshop Account$10.61-$10.61
Manage WP$12.80-$12.80
Mailshake App$19.00-$19.00
Hunter.io$49.00-$49.00
Upwork Premium Employer Plan$49.99-$49.99
Google Business Drive Storage and Apps$51.97-$51.97
Epidemic Sound$60.00-$60.00
Intuit Quick Books$70.00-$70.00
Active Campaign$70.00-$70.00
Internet Service$150.00-$150.00
Ahrefs SEO Software$179.00-$179.00
Siteground Hosting$180.00-$180.00
Namecheap$223.04-$223.04
Clearscope SEO Software$255.00-$255.00
Ezoic Premium Subscription$1125.46-$1125.46
Misc. Software and Products$64.99-$64.99
Freelance Labor Expenses
Freelance Research, Editing, Video Production, and Misc. Labor$2,532.14-$2,532.14
Freelance Writing$7,466.84-$7,466.84
TOTALS$26,736$12,570$14,166
Revenue By ChannelWebsite 3ConsultingOHP WebsiteYouTubeWebsite 7Website 5Website 6Website 2Website 8Website 9UdemyWebsite 1Website 4
August 2021$3,163 $5,841$9,204 $1,718$4,753$1,656 $315$2$50 $15$19XSOLDXXSOLDX
July 2021$4,805$6,700$7,465$1,758$5,611$1,932$269$10$76$21$73XSOLDXXSOLDX
June 2021$5,749$5,820$8,573$1,470$5,320$1,596$258$6$42$18$82XSOLDXXSOLDX
May 2021$4,466
$6,288
$7,183 $1,530$4,135
$1,277$94$5$39$19$76XSOLDXXSOLDX
April 2021$3,750$3,975$6,925$1,472$2,738$1,417$148$1$60$12$90XSOLDXXSOLDX
March 2021$3,086$3,950$6,662$1,807$3,183$1,704$102$4$36$30$86XSOLDXXSOLDX
February 2021$1,901
$3,700$4,234$1,833$1,663$1,366$130$14$18$45$50$277,583
XSOLDX
January 2021$1,733$3,000$4,078$1,524$1,741$833$124$14$81$14$38$8,076XSOLDX
December 2020$2,356$2750$2,316$1,733$1,670$950$173$15$80$26$76$10,448XSOLDX
November 2020$2,045$2000$1,628$1,386$1,361$741$117$16$59$33$40.00$14,132XSOLDX
October 2020$1,815$2600$1,886$983$1,230$670$68$13$289$13$0$16,439XSOLDX
September 2020$1,958.93$2000.00$836.18$877.29$1,159.98$644.78$68.34$11.52$116.50$7.93$0$13,758.12XSOLDX
August 2020$1,829.59$2,339.50 $685.48$790.50$969.42$709.66 $35.15$14.56 $97.13 $14.09 $75.00 $14,356.31$15,345.21
July 2020$1,390.39 $2,250.00 $545.96 $682.49$773.31 $473.26 $76.03 $15.52 $34.04 $4.29 $72.74 $10,146.39 $39.01
June 2020$2,100.43$2,000.00$664.08$457.43
$612.44$397.93$2.82$5.22$0.45$4.72$0.00$18,386.69$201.03
May 2020$1,628.39 $2,000.00$576.57 $489.31$383.33 $407.86 $30.95 $11.89 $5.78 $5.83 $0.00$14,388.25 $298.50
April 2020$1,268.24$2,000.00$311.09$723.35$488.53$499.28$21.63$24.59$4.80$1.16$0.00$9,868.73$628.28
March 2020$1,244.49$2,000.00$401.28$324.14$482.14$599.43$24.68$20.26$61.30$2.37$0.00$15,729.25$629.15
February 2020$2,139.96$2,000.00$261.22$340.49$467.75$543.09$49.32$36.03$0$3.05$0.00$22,548.73$435.32
January 2020$2,646.41$3,240.00$1,334.33$264.30$382.79$541.68$9.13$12.35$0$2.35$0.00$20,512.80$1045.23
December 2019$2,026.21
$2,575.00
$934.81
$202.66
$304.53
$694.61
$78.56
$9.36
$17.69
$19,383.27
$1,864.92
November 2019$2,173.90 $0$602.88$358.91 $196.02
$617.31 $182.80
$15.77 $21.59 $21,920.53 $1,338.93
October 2019$2,546.04$300.00$1,073.56$202.14$58.41$230.27$84.62$72.89$30.00$23,620.75$711.71
September 2019$2,627.86 $0$335.35 $177.05 $17.80 $170.04 $50.33 $14.72 $35.00 $21,006.31 $585.93
August 2019$2,590.92 $275.00
$414.58 $156.00
$2.57
$133.92 $97.26
$23.67 $40.00
$17,817.28 $553.82
July 2019$3,652.24$0$427.66$130.26$2.10$74.26$76.00$17.16$35$16,855.42$574.78
June 2019$5,561.07$0$709.07$141.46$46.29$100.19$30.74$0$15,402.28$562.63
May 2019$4,900.70 $0
$1,062.34 $116.02 $61.17 $35.71$22.25 $0$17,578.97 $749.14
April 2019$4,078.83$0$239.73$76.86$46.05$9.53$0$16,273.68$700.42
March 2019$3,620.30 $0$439.88$76.24$152.99 $19.98$20.24$17,006.79$931.22
February 2019$2,799.98$0$551.53$65.63$291.72$15.68$28.75$15,656.00$647.94
January 2019$3,280.64 $600.00$469.30$76.52$401.91$10.41$45.75$16,483.03 $1,009.83
December 2018$2,488.53$0$483.96$73.60$487.37$20.16$98.43$11,776.03$2,078.19
November 2018$2,324.75$0$657.86$79.91$386.31$10.67$205.87$12,886.78$789.26
October 2018$3,135.04
$150$369.22$83.86$306.89$15.46$93.27$13,246.69$747.29
September 2018$3,853.20$175$321.67$82.99$210.72$0.00$14.94$11,784.71$628.97
August 2018$3,266.47$0$512.72$93.63$39.81$5.31$97.18$11,556.29$980.89
July 2018$4,991.15$0$722.76$84.33$26.84$8.05$91.48$12,864.08$707.66
June 2018$6,858.01$0$432.01$95.96$52.42$11.06$50.92$11138.00$797.02
May 2018$4,288.26$0$391.63$100.82$40.23$6.96$44.40$9152.94$699.19
April 2018$2,028.65$0$545.01$85.48$236.23$11.74$24.90$9637.30$804.71
March 2018$778.01$0$380.29$94.79$224.68$13.78$80.61$14236.64$1362.83
February 2018$382.03 $0$644.36 $86.86$454.08 $22.27 $23.90$10918.94$838.51
January 2018$467.71
$0$757.59
$67.06
$486.99
$14.26
$113.95
$7993.31
$718.04
December 2017$432.22$0$785.74$96.12$114.05$28.50$59.21$6707.43$555.72
November 2017$574.91$0$480.41$90.40$4.31$17.70$187.01$7545.13$479.34
October 2017$617.67$0$265.38$66.71$13.06$135.59$6859.17$319.02
September 2017$348.16$0$673.87$58.13$11.31$81.39$6781.51$223.95
August 2017$391.68$0$945.04$63.57$16.36$133.91$7429.92$181.93
July 2017$344.91$1,496.38$1055.57$94.84$58.55$41.80$5658.64$85.84
June 2017$423.04$600.00$403.84$79.81$11.87$148.88$5924.41$31.71
May 2017$214.18$51.50$79.00$82.58$8.71$76.08$6805.18$9.67
April 2017$116.65$0$106.71$57.76$3.57$80.25$8175.11
March 2017$224.16$0$355.12$59.11$6.43$137.29$9527.42
February 2017$160.48$125$438.54$52.40$32.99$165.43$3726.98
January 2017$104.19$0$267.33$41.60$222.20$4005.52
December 2016$52.63$125.00$384.57$41.32$138.07$3553.43
November 2016$22.10$125.00$357.77$48.13$259.26$3778.45
October 2016$1.37$126.00$213.88$48.92$238.90$3841.36
September 2016$112.01$402.32$57.14$271.02$3102.56
August 2016$731.05$44.72$55.08$423.49$3318.70
July 2016$135.19$347.47$52.12$186.34$3353.06
June 2016$330.00$132.77$72.22$397.55$3219.41
May 2016$206.25$253.67$75.89$135.25$4677.02
April 2016$497.50$286.38$62.52$353.02$5008.23
March 2016$556.75$265.29$60.14$301.06$2311.67
February 2016$431.25$250.70$62.00$324.58$2760.21
January 2016$1140.00$117.58$46.19$400.97$233.00
December 2015$1163.75$76.00$38.83$17.15$121.30
November 2015$1150.25$39.00$36.78$245.68$138.11
October 2015$760.50$89.54$40.65$49.50$107.72
September 2015$1112.32$113.10$27.46$17.49$102.95
August 2015$1463.75$51.75$25.09$12.05$39.68

Project Updates

Udemy Update

I don’t focus on Udemy any longer, but I have made money from them every month since I stopped.

OHP Website Update

  • I had another good month for OHP and things seem to be back on target.  This is the best month the site has ever had and I’m going to try to continue this trend moving forward.  Traffic was down as some high-traffic posts fell in ranking, but earnings are what are most important to me and I’m happy where they’re at. 
  • Pageviews fell to 67k this month, which is a 6% decrease MoM.
  • Referring domains increased to 2,079 and keep climbing.  I decided to disavow all links from Blogspot as a large number of them seem to be spamming this site and others. 
  • This month I earned: $9,204. This was a big jump up from last month and brings me right back on track of having record-breaking months.  
  • EPM increased to $137, the highest it’s ever been.
  • PLAN: I’ve adjusted my strategy for revising content and am close to outsourcing this project.  He can likely revise one post a day, which would equate to 20 posts a month.   In addition to that, I used a service I’ll talk more about soon called Speedy.Site to increase the OHP site speed and Core Web Vitals scores.  The results have been outstanding.  I’m going to create a full review about the service soon, but this was a big win as my site is about as fast as it can possibly get, which I’m hoping will impact rankings.   Other than this, I’ll continue to revise the content myself to try to raise rankings. 

Want to Start a Blog?

If you’re looking to create your own blog/online business and want to get started quickly, I suggest you sign up for my FREE course, IGNITION.

Website 3

  • Pageviews hit 188k this month, which is a 24% decrease MoM.
  • Referring domains increased again to 1,915.  This can be attributed to spammy Blogspot posts as well, so I’ll likely disavow them all this coming month. 
  • This month I earned: $3,163. This was a decrease of 34% MoM.  This is common for this time of year for this site and I’m not concerned. 
  • EPM decreased to $16.78. 
  • PLAN: This site is currently 100% passive and I do not work on it.  I intend on selling this site once I’m consistently making enough from OHP to justify it.

Website 5

  • I have done nothing on this site for at least 12 months except add Ezoic and it continues to print money for me. I have no intention of working on it and will just let this sit as I work on my other projects.
  • Pageviews hit 84k this month, which is a 1% increase MoM.
  • Referring domains increased to 771.
  • This month I earned: $1,656 which is a decrease of 14% MoM.  This is due to the fact that I downgraded my Ezoic plan as the highest tier I was in wasn’t justified due to the cost. 
  • EPM decreased to $19.67
  • PLAN: This site is currently 100% passive and I do not work on it.  I intend on selling this site once I’m consistently making enough from OHP to justify it.

Website 6

  • Yet again I’ve achieved a record month for this site.  Further, the traffic is growing so things are looking really good here considering I haven’t produced or edited content in months. 
  • Pageviews hit 17.7k this month, which is a 18% increase MoM.
  • Referring domains increased to 215.
  • Earnings increased 17%. which is a decent jump from last month and we’ll see if the trend continues.
  • EPM is at $17.79
  • How Much Have I Invested in This Website: $5,718
  • How Much Money Has This Website Made? $2,761
  • Total ROI: -$2,957
  • How Much Content is on the Website? Keep in mind this website is mostly focused on affiliate content with some informational content: 222 Blog posts
  • PLAN: Production has been paused.  This site is currently 100% passive and I do not work on it.  I may pick this site up again in the future, but for now I’ll let it sit.
  •  

Website 7

  • This site took a small step back in earnings in August, but traffic continues to increase.  I attribute the loss in earnings to scaling back on my Ezoic plan as the plan last month was too expensive to justify its cost.  
  • Pageviews increased to 143k this month.
  • Referring domains decreased to 401.
  • This month I earned: $4,753. This was a decrease of 15% MoM.
  • EPM for the site this month is $33.31
  • How Much Have I Invested in This Website: $36,745
  • How Much Money Has This Website Made? $38,279
  • Total ROI: $1,534 (If I were to sell the website today, I can assume I’d sell for an estimated $166k. Which means a net gain of about $167,500)
  • How Much Content is on the Website: Keep in mind that this is an informational type of website, not affiliate-related at all.
    • 1560 Informational pages on the website
    • 143 Informational Blog Posts
  • PLAN: While the site increased in traffic a little bit, earnings dropped a bit due to me changing Ezoic plans.  I’m not concerned in the slightest as my team continues to produce more content and the site should continue to grow organically.  I’m hopeful that the earnings will increase soon as well and things will keep progressing. 

Website 8

  • I continue to get content produced for this site and keep trying to hit the 10k monthly pageview mark.  The good news is that this site is getting close to that and once it does, I can enable ads to start paying for the content it produces.  This will be nice to lower my investment each month and make the site more self-reliant.
  • Pageviews hit 8.6k this month, which is a 10% increase MoM.
  • Referring domains increased to 210
  • This month I earned: $50
  • EPM is now at $5.76
  • How Much Have I Invested in This Website: $7,432
  • How Much Money Has This Website Made? $856
  • Total ROI: -$6,576 (If I were to sell the website today, I can assume I’d sell for an estimated $1.5k. This means a net loss of about $5,500)
  • How Much Content is on the Website? Keep in mind this website is mostly focused on affiliate content with some informational content. 
    • 237 Informational Blog Posts
  • PLAN: Continue content production of 3 articles a week.  Eventually, put more focus on this site.

Want to Start a Blog?

If you’re looking to create your own blog/online business and want to get started quickly, I suggest you sign up for my FREE course, IGNITION.

Website 9

  • Pageviews are 1k this month, which is nearly the same MoM.
  • Referring domains increased to 22.
  • This month I earned: $15. This was a decrease of 29% MoM.
  • EPM is at $14.66
  • How Much Content is on the Website?
    • 25 Informational Blog Posts
  • PLAN: This site continues to sit, I have done nothing for it in years.  Production has been paused.  This site is currently 100% passive and I do not work on it. 

Website 10 Update (100% Outsourced Authority Website Built by BrandBuilders)

  • This is month 6 of the 100% outsourced authority website experiment. As of now, the site sits and is aging while I work on other projects.  That said, I realized this month (like an idiot) that I didn’t have Google Analytics on the site.  This explains why I didn’t see any traffic on the site….
  • Pageviews are zero, but I can already tell this is incorrect.  I just didn’t have analytics enabled. 
  • Referring domains 45
  • This month I earned: $0
  • EPM is at $0
  • How Much Content is on the Website?
    • 33 Informational Blog Posts
  • PLAN: As of now I’m just going to continue to build links to the site myself and a few guest posts.  This isn’t 100% outsourced, but the content they’ve created is starting to gain traction in the SERPS. 

Website 8 Complimentary YouTube Channel

  • Yet again this YouTube channel increased in earnings and views in August.  This is great as we continue to build this channel out and the earnings are 100% passive.  If you’re interested in building an outsourced YouTube channel like this, I recommend that you check out this webinar.
  • Views hit 220k this month, which is an increase of 18% MoM.
  • Gained 823 subscribers this month.
  • Earnings increased to $907, which is an increase of 12% MoM.
  • How Much Did We Invest in This YouTube Channel: $2,520 (Estimate of $350/month in expenses)
  • How Much Money Has This YouTube Channel Made? $7,070
  • Total ROI: $4,550 (If I were to sell the channel today, I can assume I’d sell for an estimated $31.5k.  Which means a net gain of $36k)
  • PLAN: The team that my wife and I (mostly my wife) have built continues to publish a video every day on this channel.  The channel pays for the production of all new videos and continues to grow month after month.

One Hour Professor YouTube Channel

  • The OHP channel is still sitting and yet another month passes without me contributing much.  it’s still not time to jump into it, but my hope is that everyone will be happy when I jump back into the channel. 
  • Views dropped 8% MoM.  
  • Gained 469 subscribers this month.
  • Channel earned $499 this month. An earnings decrease of 21%.
  • How Much Have I Invested in This YouTube Channel: $3,927 (Estimate of $120/month in expenses)
  • How Much Money Has This YouTube Channel Made? $12,063
  • Total ROI: $8,136 (If I were to sell the channel today, I can assume I’d sell for an estimated $15k.  Which means a net gain of about $23k)
  • PLAN: I can’t start recording again for this channel yet as I need to get all of my ducks in a row for the business as a whole.  But, I’m working on it and my hope is I can get back to the channel soon.,  I genuinely miss my followers, but it just doesn’t make business sense yet. 

Themed YouTube Channel 1

  • This channel is starting to fall in views a little bit, but still continues to have an active viewership. 
  • Views decreased to 678k, which is a 6% decrease MoM.
  • Gained 2.6k subscribers this month.
  • PLAN: We are still just letting this channel sit and print money for us.  We want to do more here, but it doesn’t make sense considering how little it makes per 1000 views. 

Themed YouTube Channel 2

  • This channel is brand new and is based on the same model that’s worked for the others.  My wife has a full staff in charge of video production and we’re creating some top-tier content.  We’re very excited to see how well this does.  
  • PLAN: As of now, we intend on creating 3 videos per week.  We will use a full voice-over, editor, and b-roll footage to make unique videos with quality always the main focus. 

Thalita YouTube Channel

  • Thalita’s vlog channel continues to grow.  Earnings and traffic are up, but her production has fallen a little bit lately as she hasn’t felt too well.  
  • Views hit 80k this month, which is an increase of 40% MoM.
  • Gained 1,136 subscribers this month.
  • Earnings increased to $125, which is an increase of 137% MoM.
  • How Much Did We Invest in This YouTube Channel: $900 (Estimate of $300/month in expenses)
  • How Much Money Has This YouTube Channel Made? $281
  • Total ROI: -$619
  • PLAN: As of now Thalita is going to try to continue her 2 videos per week.  She has slowed down a little bit, but does want to keep trying to grow and will do her best on this channel.  As of now, her main focus is outsourced YT Channel 2 as it’s much more passive.

Lessons Learned

Every month, I’m going to reflect back and tell you a few different lessons that I’ve learned. My hope is that the lessons each month will be a cautionary tale for you that makes it so that you don’t make the dumb mistakes that I do along the way.

  • Site speed can be a huge pain to fix:  After working to fix the OHP site speed issues, I’ve learned that this type of task doesn’t come easy and although it can be done, it takes a lot of patience and trial and error.  Hopefully, these adjustments lead to ranking increases. 
  • The right niche in YouTube can be very lucrative:  Just like websites, YouTube channels are all about the niche.  I’m super excited to see where Thalita’s new project takes her, but I’m confident it’ll be a big win if she sticks to it.

Want to Start a Blog?

If you’re looking to create your own blog/online business and want to get started quickly, I suggest you sign up for my FREE course, IGNITION.

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