Last Modified:
November 16, 2021

best rank tracking software

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According to recent research, 67.6% of all clicks go to the top five organic search results in the Google SERPs (search engine results pages). 

If your business relies on organic traffic and search engine rankings to attract leads and sales, then you can see why it’s important for you to rank high for the important keywords in your industry.

You must also be able to see what’s working and what isn’t so you can adjust your SEO optimization efforts accordingly and for that, you need a reliable and accurate way to monitor the rankings of your website pages for different target keywords.

That’s where keyword rank tracking software comes in. 

Rank tracker software collects data from Google and other search engines allowing you to monitor the rankings of any of your domains, subdomains, or URLs for the keywords you want to track.

It helps you improve your rankings, track your keyword performance, and find ways to outrank your competitors. Ultimately, you’ll be able to grow your business with better SEO insights.

Read the rest of this review to discover more about the different types of rank checking tools available out there, as well as the key features they offer so you can choose the best rank tracker for SEO.

What is the Best Rank Tracking Software?

1. SE Ranking

All-in-one rank tracker with all the SEO marketing tools you need ($18.60/month). 

SE Ranking homepage

SE Ranking is an all-in-one SEO rank checking software designed to simplify the process of keyword rank monitoring. 

The SE Ranking platform has all the SEO analysis and marketing tools you need in one place. 

With it, you’ll get 100% accurate search engine rankings and real-time data while tracking keyword positions of your targets across all major search engines and in different countries, regions, or cities, as frequently as you want.

Key Features:

  • All-in-One SEO Software: The platform has all the tools for marketing, SEO analysis, and keyword optimization for higher rankings.
  • PPC/SEO Competitive Research: Find out which keywords your competitors use in their organic and paid search campaigns.
  • In-Depth Website Audit: Get your website to the top 10 Google search results thanks to the Website Audit tool that suggests fixes for on- and off-page issues.

Pricing: 

SE Ranking pricing

As with most other rank tracking tools, SE Ranking offers a free trial before you have to commit to a premium plan. 

On the premium SE Ranking plans, you can choose whether you want to check your rankings with daily frequency, every three days (20% off), or weekly (40% off). 

You also get additional discounts from SE Ranking for paying quarterly or annually and by adjusting keyword refresh rates.

Paid SE Ranking plans are as follows:

1. Essential Plan: $39/month

  • 250 – 750 keywords
  • 10 websites
  • Website audit for 40,000 pages
  • Monitor 6,000 backlinks
  • Competitive and keyword research
  • Flexible SEO reporting
  • Social media analytics and management
  • Marketing plan
  • On-page audit for 150 pages

2. Pro Plan: $89/month

  • “Essential” features +
  • 1,000 – 1750 keywords
  • Unlimited websites
  • Website audit for 250,000 pages
  • Monitor 30,000 backlinks
  • Check backlinks for 100 domains per day
  • 3 users seats 
  • Whitelabel features

3. Business Plan: $189/month

  • “Pro” features 
  • 2,500 – 20,000 keywords 
  • Website audit for 700,000 pages
  • Monitor 90,000 backlinks
  • Check backlinks for standard domains/day
  • On-page audit for 750 pages
  • 10 users seats
  • Keyword database expansion: 25,000
  • API

Start SE Ranking 14-Day Free Trial


2. SERPWatcher by Mangools 

A simplified rank tracker for daily keyword rank updates ($49.00/month).

SERPWatcher Homepage

SERPWatcher prides itself on being one of the simplest yet most accurate SEO rank tracking tools out there. 

The platform has powerful features to show you exactly how your website performs in the SERPs. 

You’ll know how much organic traffic potential your site has so you can take the appropriate actions to optimize your rankings. 

With SERPWatcher, you get rank updates daily, and you’ll also receive email alerts about any important changes to your keyword ranks. The platform has a great mix of simple and advanced data that both new and experienced users can work with.

Key Features:

  • Device and Location-based Results: You can track rankings on any device and in any location, including city-level, states, countries, DMA regions, etc.
  • Easy Interactive Reports: You can quickly share reports with your clients or team members with a link or schedule regular reports.
  • Event-based Alerts: The platform offers event-based notifications so you can stay up-to-date on any important changes to your rankings.

Pricing: 

SERPWatcher Pricing

SERPWatcher offers a 10-day free trial and a full money-back guarantee on all premium plans, which are as follows:

1. Mangools Basic: $49/month ($29.94/month paid yearly)

  • 100 keyword lookups/24 hours
  • 200 keyword suggestions/search
  • 25 competitor keywords/search
  • 100 SERP lookups/24 hours
  • 200 tracked keywords daily
  • 100,000 backlink rows monthly
  • 20 site lookups/24 hours
  • 1 user

2. Mangools Premium: $69/month ($39.90/month paid yearly)

  • 500 keyword lookups/24 hours
  • 700 keyword suggestions/search
  • Unlimited competitor keywords/search
  • 500 SERP lookups/24 hours
  • 700 tracked keywords daily
  • 500,000 backlink rows monthly
  • 70 site lookups/24 hours
  • 3 simultaneous logins

3. Mangools Agency: $129/month ($79.90/month paid yearly)

  • 1,200 keyword lookups/24 hours
  • 700 keyword suggestions/search
  • Unlimited competitor keywords/search
  • 1,200 SERP lookups/24 hours
  • 1,500 tracked keywords daily
  • 1,200,000 backlink rows monthly
  • 150 site lookups/24 hours
  • 10 simultaneous logins

Start SERPWatcher 10-Day Free Trial


3. SEMRush

A reliable platform for measurable SEO and content marketing results ($119.95/month).

SEMRush Homepage

SEMRush is a powerful platform that offers you the tools you need to do content marketing, SEO, competitor research, social media marketing, and PPC – all from one convenient place. 

As many marketing experts will tell you, tracking keywords alone is a poor indicator of success. You need other tools to make sure your keywords are bringing in lots of relevant traffic and high conversions. 

This platform gives you all the tools you need to combine keyword rank tracking with various other metrics, such as conversions, organic search traffic, SERP features, and more.

This way, you can create an easy SEO workflow to help you grow your business without the hassle of having to jump from one tool to the other.

Key Features:

  • All-in-One SEO Toolkit: In addition to ranking tool features, you also get tools for content marketing, market research, advertising, and much more.
  • Competitor Research Toolkit: This tool lets you discover keyword and backlink gaps in your competitors’ strategies so you can leverage them for your own SEO success.
  • Instant SEO Recommendations: SEMRush has a massive database of keywords in all industries and offers instant recommendations for improving your SEO.

Pricing: 

SEMRush Pricing

SEMRush offers a free trial so you can test out the software to see if it’s a good fit for your business. 

Premium plans are priced as follows:

1. Pro Plan: $119.95/month

  • 500 keywords
  • Keyword, domain, and backlink analytics
  • 5 projects

2. Guru Plan: $229.95/month

  • “Pro” features +
  • 1,500 keywords 
  • 15 projects
  • Historical data
  • Google Data Studio integration
  • Content marketing platform

3. Business plan: $449.95/month

  • “Guru” features + 
  • 5,000 keywords
  • 40 projects
  • Share of Voice metric
  • API access

Start SEMRush 7-Day Free Trial


4. Accuranker

The fastest and most advanced keyword rank tracker tool for SEO professionals ($109/month).

Accuranker Homepage

Accuranker’s claim of being the fastest and best keyword rank tracker platform for SEO professionals and agencies is yet to be proven wrong.

Right now, this is one of the best tools you’ll find for monitoring your target keywords. It comes with on-demand ranking updates, keyword refreshes every second hour, and data updates in just a few seconds.

You also get easy custom template reporting that you can customize for your company logo. The platform also has in-depth analysis and a wide range of metrics that you can filter in countless ways. 

Furthermore, you get outstanding customer service, including free one-on-one best practice sessions when you sign up for one of the premium plans. 

All things considered, I’d say that Accuranker is a very accurate rank tracker and if you’re interested you can read my in-depth Accuranker review if you’d like.

Key Features:

  • Fast Keyword Tracking: Accuranker updates keywords every 24 hours, you can refresh every second hour, and get on-demand ranking updates in just a few seconds.
  • Affordable Enterprise Features: You can access data through an API, get insightful data and analysis, and get advanced metrics across multiple landing pages.
  • Third-party integrations: Track everything from one convenient place, and from any device thanks to robust integrations offered on the platform such as Google Analytics and Google Search Console.
  • SERP Features: Accuranker is unique in that it’s one of the other rank tracker tools that allows you to see SERP features as well. This is for tracking things like featured snippets, image packs, etc.

Pricing: 

Accuranker pricing

You can sign up for a 14-day trial to test out the software features for free. 

Afterward, you can upgrade to the premium plan to continue using the software.

Accuranker has a simple and transparent pricing structure to ensure that you always know exactly what you will pay for the keywords you need to track. It’s not cheap, but for those that can afford it, it’s a premium solution to keyword tracking.

1,000 keywords: $109/month (or $99/month paid yearly)

  • Google / Bing / Youtube / Yandex / Baidu
  • SERP Feature Tracking
  • Desktop / Mobile / Local Search Results
  • Competitor Tracking
  • SERP History
  • Advanced-Data Segmentation
  • Historical Data Importer
  • Unlimited Users
  • API
  • Unlimited Domains

The more keywords you need to track, the cheaper it becomes. 

For instance, when tracking 1,000 keywords, you pay 10.9 cents. When tracking 10,000 keywords you’ll pay just 6.49 cents – and so on all the way up to 50,000 keywords.

Start Accuranker 14-Day Free Trial


5. Wincher

A powerful and affordable keyword tracking tool to monitor your keyword performance ($27/month).

Wincher homepage

According to the website, Wincher is the one SEO tool that you can’t live without. With it, you’ll be able to get quality organic search traffic and keep a close eye on your keywords’ performance. 

Although slightly less advanced than Accuranker, Wincher’s platform is scalable and offers a solid standalone rank tracking tool at a very affordable price. 

This makes it perfect for small businesses or one-man teams. As your business grows, you will be able to add more advanced features on the higher tiers and you can read my full Wincher review if you’re interested in learning more.

Key Features:

  • Track Your Keywords: This platform gives you a bird’s-eye view of your entire website and how you rank for different keywords.
  • Discover New Opportunities: Easily find and focus on brand new high search volume keywords for higher rankings and more traffic.
  • Get Ranking Reports: Get regular, automatic ranking reports so you always stay in the loop. You can choose the frequency and time for sending the reports.

Pricing: 

Wincher Pricing

Wincher plans start at $34/month. You get a 20% discount for paying yearly, which brings the price down to $27/month. 

Here’s what each of the 3 premium plans entails:

1. Starter: $34/month

  • 500 – 1,000 keywords
  • Daily ranking updates
  • Multiple users
  • 10 websites

2. Business: $69/month

  • “Starter” features +
  • 1,000 – 4,000 keywords
  • Unlimited websites
  • White-labeled reports
  • API access
  • On-demand ranking updates

3. Enterprise: $289/month

  • “Business” features + 
  • 5,000 – 10,000 keywords
  • External users
  • Project permissions
  • Priority support

If you need to track more than 10,000 keywords, you can get custom pricing from the website.

Start Wincher 14-Day Free Trial


6. SEO Powersuite

SEO software to improve rankings and outrank your competition (Starts from Free). 

SEO Powersuite homepage

SEO Powersuite is one of the most popular keyword rank tracking software options thanks to its forever free version which allows you to track unlimited websites and keywords and use all the SEO features, including rankings, backlinks, on-page, and social SEO. 

The platform also has two premium plans that are perfect for individual website promoters, as well as professional SEOs and even SEO agencies. 

The software combines ease-of-use and power to give you a platform that is simple enough for newbies to use effectively, yet powerful enough for expert SEO professionals to conduct accurate rank monitoring, in-depth link analysis, powerful keyword research, and much more.

Key Features:

  • Accurate Rank Monitoring: This platform provides you with search volume, as well as specific rankings and graphs to show your keyword optimization progress over time.
  • Profound Link Analysis: SEO Powersuite also has the largest backlink index online and analyzes over 50 backlink factors to give you new link-building opportunities.
  • In-Depth Competition Analysis: With the software, you’ll be able to reverse engineer the SEO strategies used by your competitors to rank your content higher.

Pricing: 

SEO Powersuite pricing

SEO Powersuite has a forever free plan which doesn’t require a credit card to register. 

There are no time limitations, which means that you can use it for as long as you want without ever having to pay a single cent. 

However, if you want to unlock more powerful functionality from the software, then you can upgrade to one of the paid plans.

1. Forever Free Plan

  • Unlimited websites and keywords
  • Rankings
  • On-page SEO
  • Backlinks
  • Social media

*NOTE: All SEO features on this plan come with volume limitations.

2. Professional Plan $299/year

  • Unlimited websites and keywords
  • All SEO features with unlimited data
  • Save projects with SEO history
  • Schedule tasks to run on autopilot
  • Copy data to clipboard

3. Enterprise Plan $699/year

  • “Professional” features +
  • Export data feature
  • Whitelabel SEO reports in HTML and PDF
  • Save, print, and deliver reports to clients

Get Started With SEO Powersuite


7. Moz Pro Rank Checker

An affordable rank tracker tool ideal for keyword research ($99/month). 

MOZ Pro Rank Checker Homepage

Moz Pro is a popular and accurate rank tracker tool designed to help supercharge your SEO efforts so you can see measurable results in your rankings. 

The platform is an all-in-one suite of SEO tools including a rank tracker, keyword explorer, website audit features, content optimization tools, link explorer, and many other tools. 

With the rank tracking software, you’ll be able to know what’s working at a glance thanks to the easy-to-understand visual reports. 

You can track your own website and your competitors’ movements on the search results pages to uncover keyword gaps that you can leverage in your own strategy.

Key Features:

  • Trustworthy Data: Moz prides itself on industry-leading SEO metrics for a high-quality comprehensive picture of your overall rankings over time.
  • Target Top Positions: The platform has tools to help you uncover competitive advantage so you can target and track keyword positions on Google, Bing, Yahoo, Dogpile, etc.
  • All-in-One Software: In addition to rank tracking, you’ll also be able to do on-demand crawl website crawls so you can fix any harmful issues before they drop your rankings.

Pricing: 

MOZ Pro Rank Checker Pricing

Most Pro pricing is simple and straightforward.

1. Standard Plan: $99/month

  • 3 campaigns
  • 300 keywords
  • Mobile rankings
  • 100,000 pages crawled/week
  • 5 on-demand crawls/month
  • Unlimited scheduled reports
  • 1 user

2. Medium Plan $179/month

  • “Standard” features +
  • 10 campaigns
  • 1,500 keywords
  • Unlimited branded reports
  • 500,000 pages crawled/week
  • 30 on-demand crawls/month
  • 2 user seats included

3. Large Plan $249/month

  • “Medium” features +
  • 25 campaigns
  • 1,900 keywords
  • 1,250,000 pages crawled/week
  • 60 on-demand crawls/month
  • Unlimited report templates
  • 3 user seats included

4. Premium Plan: $599/month

  • “Large” features +
  • 50 campaigns
  • 4,500 keyword rankings
  • 2 million pages crawled per week
  • Speed Crawl feature
  • 100 on-demand controls/month 
  • 5 users

All plans come with 24/7 support and an onboarding session so you can hit the ground running. 

If you need more than what is offered, such as dedicated account support, more keywords or searches, etc., you can get in touch with the support team for a tailored quote.

Get Started With Moz Pro Rank Checker


8. Serpstat

The powerful growth-hacking keyword rank checker tool for SEO, PPC, domain, and keyword analysis ($69/month).

Serpstat homepage

Serpstat is a powerful all-in-one SEO tool and rank tracker for improving your content marketing, PPC, domain and keyword analysis, and much more. 

With it, you can track keyword rankings, do backlink analysis, keyword research, website audit, and competitor research – all under one roof. 

It’s perfect for individual digital marketers, small business owners, and SEO agencies and teams. 

With the Serpstat plugin, you’ll be able to find out everything you need about any domain with a single click, which makes this a must-have tool for busy marketers and SEO professionals.

Key Features:

  • Freemium Model: You can start using Serpstat for free to research your keywords, analyze competitors, and more.
  • Powerful Plugin: With the Serpstat plug-n, website analysis is always just a single click away so you don’t have to waste time looking for the specific reports you need.
  • Clean Interface: The platform has a simple and intuitive interface that makes it easy to start gaining valuable insights from domain analysis, keyword research, backlinks overview, etc.

Pricing: 

Serpstat pricing

Serpstat has 4 premium plans which are as follows:

1. Lite: $69/month

Ideal for SEO individuals, freelancers, or SMB with a limited budget

  • 4000 searches/day
  • Track 10 projects
  • 15,000 ranking position checks per month
  • Daily updates
  • On-demand SERP crawling
  • 3 scheduled reports
  • 1 user

2. Standard Plan: $149/month

  • “Lite” features (with increased volumes) +
  • Access to rank tracking API
  • 3 users
  • Branded reports

3. Advanced Plan: $299/month

  • “Standard” features (with increased volumes) +
  • 5 users
  • Phone support

4. Enterprise Plan: $499/month 

  • “Advanced” features (with increased volumes) +
  • 7 users
  • Whitelabel reports

Get Started With Serpstat


9. Authority Labs 

Industry-leading rank tracker for reliable and accurate SEO rank tracking ($49/month). 

Authority Labs homepage

You can use the keyword and search engine ranking data from Authority Labs to monitor your SEO automatically. You can also track mobile and local keyword search volumes and rankings, and much more. 

The software is easy to use. There are no downloads and no contracts, and you can test it out by signing up for a free trial on the site. 

As soon as you sign up, you have all the tools you need to optimize your keyword strategy, track competitors, and receive daily data on your progress. 

You also have everything you need to fuel your data analytics using the most powerful SEO data API currently available thanks to Authority Labs Data Services.

Key Features:

  • Daily Data: Not all rank trackers give you daily data, and this daily rank checking feature will allow you to always know where you stand and react to changes as they happen.
  • Global Tracking: You can expand your reach by adding domains of pages from any of the countries or languages that are supported by the major search engines.
  • Unlimited Users: You can provide anyone with their own login for reporting, including your team members, clients, boss, etc. – all at no additional cost.

Pricing: 

Authority Labs pricing

Authority Labs offers a 14-day free trial with no credit card required so you can test out the platform’s full features. 

You get access to the full features of the rank tracker and if you want to continue using it after 14 days, you can upgrade to one of the following plans:

1. Plus Plan: $49/month

  • 250 keywords
  • 50 domains
  • Local and Mobile rank tracking
  • Daily updates
  • Unlimited users
  • Now Provided reports

2. Pro Plan: $99/month

  • “Plus” features +
  • 1,000 keywords
  • 100 domains
  • Whitelabel
  • Google Data Studio integration (beta)

3. Pro Plus Plan: $225/month

  • “Pro” features +
  • 2,500 keywords
  • 300 domains

4. Enterprise Plan: $450/month

  • “Pro Plus” features +
  • 5,000+ keywords
  • Unlimited domains
  • Interface API access

Get Started With Authority Labs


10. Advanced Web Ranking

A long-standing keyword tracking tool designed to make keyword monitoring easy ($49/month). 

Advanced web ranking homepage

Advanced Web Ranking is a rank tracker that makes monitoring target keywords easy. You get fresh rankings on-demand, daily, or weekly, depending on your needs. 

The rank checking tool offers rank tracking for desktop, local, and mobile devices to give you even deeper insights into the performance of your keyword strategy. 

You can access Advanced web ranking software from any device, and each plan comes with unlimited ranking projects included.

Key Features:

  • Competitor Research: Keep a close eye on your competitive landscape so you can leverage new opportunities that arise.
  • Custom SEO Reporting: Quickly and easily generate engaging white-label SEO reports that can be shared with your team, boss, or clients in minutes and full integration with Google Analytics and Search Console.
  • Fast and Accurate Rankings: Get fresh, on-demand rankings gathered in under an hour across any search engine, language, or device as well as information about SERP features that you rank for.

Pricing: 

Advanced web ranking pricing

Advanced Web Ranking offers a fully-featured, free 30-day trial with no credit card required.

At the end of your Advanced web ranking trial, you can choose one of these 4 affordable keyword tracking plans:

1. Starter Plan: $49/month

Ideal for startups

  • 2,000 keywords
  • Local and mobile rankings
  • SERP features
  • Flexible updates
  • Google Data integration
  • Competitor insights
  • Whitelabel report sharing

2. Pro Plan: $99/month

Ideal for in-house teams

  • 7,000 keywords
  • “Starter” features +
  • Competitor discovery
  • Market share

3. Agency Plan: $199/month

Ideal for agencies 

  • 14,500 keywords
  • “Pro” features +
  • Local keyword search volume
  • Data Studio connector
  • Historical ranking imports
  • Developer API
  • One-hour updates

4. Enterprise Plan: $499/month

Ideal for businesses focused on big data

  • 35,500 keywords
  • “Agency” features +
  • CSV exports to FTP
  • Data migration assistance
  • Dedicated account manager
  • Priority support

Get Started With Advanced Web Ranking

Additional Options: 

  • Nightwatch: A feature-rich keyword tracker ideal for small businesses and agencies that allows Google Analytics integration.
  • Labrika: A powerful rank tracking tool for keyword tracking and site auditing. 
  • Whitespark: The best rank monitoring tool for local search. 
  • Google Search Console: A powerful free tool to track keyword rank. 

Types of Rank Tracking Software

There are a large number of options for keyword rank checker tools out there. Some are designed specifically for SERP tracking while others are all-in-one software with all the tools you need to take care of all your SEO needs – including the keyword rank tracking feature. 

However, all the different rank tracker options can be classified into three distinct categories, each with its own benefits and drawbacks. 

The categories for the types of rank tracking software are as follows: 

1. Desktop Applications: These are standalone programs that you install on your computer. They don’t need a web browser in order to work and are capable of running large lists of keywords by emulating human behavior which reduces the risk of getting blocked by Google.

2. Web Browser Apps: These are add-ons that extend your web browser’s capability, allowing you to quickly get accurate ranking numbers. However, web browser plugins commonly get blocked by search engines when running a high volume of keywords.

3. SaaS Applications: Software-as-a-Service solutions run on a web-based server. They offer a more stable option for users who want an easy way to get keyword rankings on demand without having to worry about getting blocked or having to install software on their own computers.

What Features to Look For in Rank Tracking Software

When choosing the best keyword rank tracker for SEO, there are certain things to which you must pay attention. 

I’ve listed some of the criteria to look out for below and these will make the difference between whether or not you choose the perfect software for you. 

1. Pricing Structure: Different tools have different pricing structures, and this is an important factor to pay attention to. You are likely going to use the tool you choose for a very long time, adding more websites and/or keywords as your business grows. That’s why it’s important to ensure that you choose one with a straightforward and affordable pricing structure.

2. Update Frequency: The majority of the SERP tracking tools mentioned in this article offer daily updates. Others offer updates every three days or every week. You can also get tools with on-demand SERP checks/refreshes. Choose what makes sense for your business and budget.

3. Reporting Functionality: If you are working with a team, this is a crucial feature to pay attention to. Different SEO tools have different SEO reporting functionalities. Choose a tool that allows you to easily create graphs and other visuals with the metrics you want, in a format that is easy for everyone on your team to understand.

4. Platforms Monitored: The majority of searches online take place on Google, but depending on which countries you’re working in, you may want to track the local market using various other search engines, including Yahoo, Bing, DuckDuckGo, Baidu, and Yandex. 

5. Tracking by Device and Location: Most rank tracker software these days allows you to separate desktop, local and mobile tracking. However, not all tools work the same with regard to localized rank tracking. 

6. SEO Integration Options: Does your keyword rank tracker allow you to integrate directly with Google Analytics and Google search console? This can be very beneficial as it lets you understand a holistic view of your SEO efforts, so having this option is helpful.

For example:

  • Wincher lets you choose the country only (e.g. Google.com or Google.co.uk). 
  • SEMRush allows you to track locally at the state, city, or country level. 
  • Accuranker gets really granular, letting you track right down to the specific street or ZIP Code.

How Can Rank Tracking Software Help Grow Your Business?

Whether you handle all your SEO on your own or if you’re working with a team, rank tracking software can help you supercharge your results in the following ways:

  • Easily identify what works
  • Monitor your competitors
  • Find new opportunities to boost revenue
  • Troubleshoot traffic drops immediately
  • Find and fix click-through rate (CTR) issues
  • Create easy to understand keyword tracking reports

Tools like the ones outlined in this article will help you track your keyword rankings so you can optimize your site for organic search. 

Regardless of the type of rank checker tool you choose, you’ll be able to enjoy at least some of the benefits outlined above.

Rank Tracking Q&A

What is Rank Tracking? 

Rank tracking is the process of monitoring the position of different URLs in search results on search engines for selected target keywords. The keywords and URLs are tracked over time to detect any trends and get a clear picture of the impact of search engine optimization efforts.

How Do Keyword Rank Tracking Tools Work? 

Keyword rank tracker software works by visiting search engines to get keyword ranking data through the use of APIs (Application Programming Interfaces) that allow them to get the information they need for free. 

However, the API requests are limited each day, which means most rank tracking tools have to scrape search engine search results directly when dealing with huge keyword volumes.

Why is it Important to Track Keyword Rankings for SEO?

Keywords are important for SEO because they connect searchers with relevant content. They are the link between the information users are searching for and the content that you provide to fill that need. 

With the right keyword rank checking tools, you’ll be able to put your brand, products, and services in front of your target audience at a time when they are actively searching for solutions like yours.

Is Keyword Rank Tracking Important for SEO?

Keyword rank tracking is important for SEO because it helps you identify which of the SEO techniques are working and which ones aren’t. You will also get valuable context to diagnose any drops in ranking so you can take immediate action. 

That said, having a high-quality keyword tracking tool gives you a competitive edge with regard to your overall SEO strategy.

Rank Tracker Summary & Top Picks

We’ve come to the end of this guide on the best rank tracker software for SEO. I hope by now you have a clear idea of the type of keyword research tools that you need for your business.

Rank tracking software is one of the best ways to achieve the search engine rankings that you’re striving for and the tools in this list will help.

Here are my Top Picks:

  • SE Ranking: Best all-in-one rank tracking tool with all the SEO marketing tools you need.
  • SERPWatcher by Mangools: Best simplified rank tracker for daily keyword rank updates.
  • SEMRush: Best all-in-one SEO platform for measurable content marketing results.

Though there are many different keyword rank tracking software options available, I hope this guide helps you better understand things to make a decision.

What rank tracking tool do you prefer? What questions do you have? Comment below and I’ll get back to you soon!

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