Last Modified:
November 12, 2021

how much do youtubers make

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Whether you’re already a YouTuber or are considering starting your own YouTube channel, you may be wondering how much money do YouTubers make?

The answer? It depends….

Some of the top earners make a million or more every single year, while others only make a couple of dollars every month.

All that said, considering 77% of 15–35 year-olds in the U.S. use YouTube, it’s obvious that YouTube is growing every single day and the amount of money that can be made on the platform is astonishing.

But just how lucrative can it be? That’s a good question, so we’ll answer it and explain what average YouTubers make every single day.

Who Are The Highest Paid YouTubers?

It might seem impossible, but many YouTube earnings are well over $1 million. Some of the highest ranking YouTube accounts have been able to even break past the $20 million threshold with the top earner making $26 million off of YouTube.

  1. Ryan’s World – Ryan Kaji ($26 Million):  Ryan ToysReview channel (pictured above) that’s primarily focused on unboxing new toys and playing with toys he receives. The nine-year-old has amassed over 12.2 billion views and has 41.7 million subscribers.
  2. Jimmy Donaldson ($24 Million): Popularly known as “Mr. Beast”, Jimmy’s has racked up upwards of 3 billion views in the last year and 47.8 million subscribers. His channel focuses on stunts and humor, which help him market his merch. 
  3. Dude Perfect ($23 Million): This channel created by 5 best friends focuses on sports and comedy. The creators make money from the videos they make goofing off with buddies all day – as well as sponsorships from companies like Fiat, NERF, and Pringles.
  4. Rhett and Link ($20 Million): These two creators of the talk show “Good Mythical Morning” began their journey in 2012 and are among YouTube’s longest-standing stars. Today, their channel has over 41.8 million subscribers and 1.9 billion views.
  5. Mark Fischbach ($19.5 Million): Also known as “Markiplier”, Mark has been creating hilarious gamer videos and animated parodies for over eight years. He has close to 28 million subscribers and 3.1 billion views on his channel. 
  6. Preston Arsement ($19 Million): Preston made his millions from the pixelated world of Minecraft. He started by creating videos that explore the animated cosmos, and later diversified into Roblox and other gaming-focused YouTube channels.
  7. Anastasia Radzinskaya ($18.5 Million): This six-year-old Russian girl who goes by the YouTube handle, Nastya, has earned 190 million subscribers by creating colorful videos where she and her father play with legos and have fun doing household chores.
  8. Stevin John ($17 Million): 32-year-old Stevin goes by “Blippi” on YouTube and creates educational videos for kids, such as “Blippi Visits the Aquarium”. He’s also partnered with big-box retailers to market his full-scale merchandise line. 
  9. David Dobrik ($15.5 Million): David, aged 24, has amassed a massive audience over the past few years by creating funny prank videos, like driving someone’s convertible through a car wash or shaving their entire body. 
  10. Jeffree Star ($15 Million): Although caught up in racism and sexual assault controversy, this beauty star makes money on YouTube by creating videos focused on makeup tutorials and other vlog-style content.
  11. PewDiePie – Felix Kjellberg ($13 Million): This is yet another YouTuber who is constantly surrounded by controversy, but that doesn’t stop him from making millions from his YouTube channel where he posts videos of himself playing scary video games. 
  12. Daniel Middleton ($12 Million): Popularly known as DanTDM, Daniel offers up reaction videos, skits, and commentaries on his YouTube channel. Last year, he took home $12 million from his content on YouTube. 

Honorable mentions to other YouTube stars such as Logan Paul, Jake Paul, Evan Fong of Vanossgaming, and many more.  Nowadays there are a ton of successful YouTubers and net worth information isn’t always available, unfortunately.  This study from Statistica has some interesting data though and Forbes themselves confirmed much of this data.

How Much Do YouTubers Make Per View?

It’s important to understand that your YouTube channel earnings depend on a variety of factors including monetization strategies, ad revenue rates, sponsorships, subscribers, engagement, and much more. 

The examples above are simply to give you an idea of what’s possible on YouTube.

However, not everyone is going to make six or seven figures a year from their YouTube channel and be counting stacks of cash.

There are certain variables that affect how much you can make from your videos on the platform, including affiliate earnings, sponsorships, ad revenue, and more.

Below is a guide to help you understand how much YouTubers make per view.

  • YouTube pays out 68% of AdSense revenue to its publishers. This means that when an advertiser pays $100, $68 goes to the YouTube Creator.
  • The actual rates paid by advertisers vary, but they typically range between $0.10 and $0.30 per view and average out at about $0.18 per view.
  • The average YouTube channel receives around $18 for every 1000 ad views. This works out to about 3 to 5 dollars per 1000 video views.

This means that YouTubers make about $0.003-$0.005 per view. 

Here is an example to help simplify things: 

Suppose a video has 3000 views and video ads are displayed 1000 times. In only 100 instances, the ads were not skipped and watched for at least 30 seconds or until completion. 

If the advertiser paid $0.15 to display their ads on your video, your earnings would be:

100 (ad views) x $0.15 (price) x $0.68 (AdSense revenue share) = $10.20

So, for a video with 1 million views, you might expect to make about $1000 to $3000. 

Some things may affect the amount of money you make on this platform, including:

  • Number of video views
  • Ad quality
  • Number of clicks on the ad
  • Ad Blockers
  • Video length
  • … and so on.

Important Note: Some ads are CPM (cost per 1000 views) and others are CPC (cost per click). For a YouTuber to earn money from a CPC ad, viewers must actually click on the ad. 

But, the reality is that only a very small percentage of Youtube viewers ever click on ads in YouTube videos. 

And even the ad views in the video require viewers to watch them for a 30-second duration for them to be counted for payment. For very short videos, viewers must watch at least half the ad. 

When you consider just how many people skip the ads, you can see how difficult it can be to earn income on your YouTube channel.

So while it’s possible to make millions from this platform, as shown by the examples above, the fact is, there are tens of thousands of YouTubers who are making very little or nothing at all from their channels. 

The good news is, it doesn’t take much to be able to join the legions of YouTube creators who make a comfortable living from their video channels. 

All you have to do is to focus on building your reputation (as opposed to your income) during your channel’s early days and then implement the right YouTube monetization strategies that will take your channel to the next level, income-wise.

How Much Do YouTubers Make Per 1000 Views?

As outlined above, for every 1000 views in your channel, you can get paid between $3 to $5. Of course, this is for YouTubers who use YPP as their primary source of income or run YouTube ads on their channel.

But, for people using various other monetization methods, such as sponsored content or affiliated ads, this figure can be much higher. In some cases, it can even be as high as $25 per 1000 views.

Having said that, you may find it hard to earn your first dollars on YouTube. The platform is set up in such a way that success breeds success, and it’s only once you build an audience and start to grow your subscriber base that you will start to build momentum in your earnings. 

After all, the more subscribers your channel has, the more viewers will click on ads, and the more you’ll make a name for yourself. 

As you become more popular, brands will start to offer sponsorship and merchandise deals. 

As your channel grows, you will increase the chances of becoming part of a multichannel network, and from there, the sky’s the limit.

So, for instance, if you have 100,000 views on your video, and your audience is predominantly from the US, UK, Canada, and/or Australia, you can expect to make anywhere between $500 and $1000. 

But, if the majority of your audience is from India or other developing countries, your earnings can be around $200. 

Also, the niche is another factor that should be considered as some niches make it easier to earn money than others. 

It helps to do your research and find the topics that interest people so you can maintain high levels of engagement on your YouTube channel. Ultimately, this equates to higher earnings. 

Some of the most successful niches for YouTube content creators include:

  • Gaming
  • Celebrity gossip
  • Lifehacks
  • News
  • Fail Compilations
  • Spoofs
  • Top X Lists
  • Food reviews
  • Makeup Tutorials
  • Kitchen hacks
  • How-to demonstrations
  • Funny animal activities
  • Product unboxing (kids toys, in particular)

YouTubers can make up to $50+ for 1000 ad views, or less than $1 for 1000 video views. It really depends on your niche selection and the country you live in.  

How Much Do YouTubers Make Per Subscriber?

YouTube subscribers are the viewers who follow or subscribe to your account so they can get notifications and easy access whenever you post new content. 

Having subscribers is crucial to your YouTube channel because those are the people who are most likely to like, comment, and share your videos with others, thereby helping you to grow your reach even further. 

Although YouTube doesn’t pay you based on the number of subscribers your channel has, more subscribers usually equates to more video views, which results in higher income. 

It’s important to note that you may still be able to start making money (even while your channel is young and your number of subscribers is relatively small) by picking a popular topic and engaging in affiliate marketing on YouTube. 

For example, you can create videos reviewing a popular product and then add links to the sales page for that affiliate product. This is a great way to start earning money even when you have a very low subscriber count.

But, for most YouTubers, success begins at 1 million subscribers. Once you become known as an influencer, creating videos on YouTube can become a very lucrative job. 

When you get to this point, it’s also important to maintain high levels of engagement from your audience because the estimated variance based on video engagement will impact your potential earnings. 

In short, the more engaged your community, the more money you stand to make. So the more you can do to connect with your audience, the better.

How Much Do YouTubers Make Per Video?

YouTube doesn’t pay you for video views but only pays for ad actions while playing the video. 

How much a YouTuber can make for each video on their channel varies according to factors such as how many video views they’ve accumulated, the number of Google ads displayed around their videos, and so on. 

Using the estimated pay rate of $3 per 1000 views, a video with 1 million views will make at least $3000.

But, as with everything else on this platform, your actual earnings will be determined by things such as the quality of ads shown on your videos, the click-through rate, and much more. Other variables like affiliate earnings and sponsorships will also be at play. 

The context of the video matters as well. 

For instance, a video with lots of advertisers, such as one about lawyers, is obviously going to perform a lot better than a comedy compilation. This is because of advertiser demand.

With social video spend set to increase by $14.89 billion in 2021 (according to eMarketer), it’s clear to see that this is a growing opportunity for YouTube creators to create consistent income from their channels.

How Much Do YouTubers Make Per Month?

Again, this varies, depending on things such as sponsorships, affiliate earnings, content within videos, channel memberships, and so on. 

During your channel’s early days, you’re not likely to earn anything since you will be building up your audience. However, once you get the ball rolling and get your name out there, you will begin amassing followers and start seeing real growth in your income. 

In theory, anyone can sign up for AdSense and enable monetization the instant they can meet YouTube’s monetization rules. But, in practice, it’s not likely that you’ll see a single cent until you have built up some traffic to your channel. 

And for those who are considering taking the shortcut method and paying for views, be warned, this doesn’t work. You need actual traffic from people who will watch your videos. The longer you can maintain engagement, the better. 

To get paid on YouTube, you must first hit the Google AdSense minimum threshold of $100. 

So, for someone who earns $5 per 1000 views, it means that you will have to amass 20,000 views before you can cash out.

Also, to increase your earning potential, make sure you create videos around popular topics in your niche, post regularly, use the right equipment, and hone your video editing and YouTube SEO skills.

Posting regularly is particularly important and according to YouTube’s updated overview and eligibility rules, only channels that are active and maintain community engagement will continue to be monetized. 

If you haven’t uploaded any video content or posted to the Community tab and over six months, your account monetization will be disabled.

How Much Does The Average YouTuber Make?

This is not an easy question to answer.

As previously mentioned, there are a lot of factors that affect the amount of money a YouTube content creator can earn.

Income can vary widely, from one end of the spectrum where some people are making nothing at all to the other end where creators are making millions every year. 

Below is a screenshot of what I make on my own channel. This consists of explainer videos, tutorials, lecture-style content, and income reports.

The good news is, if you can create high-quality, useful, and engaging content for your audience and comply with YouTube’s policies, you will eventually start to make money. And if you continue doing this, your income can only grow as your channel and reach expand.

But, you have to ask yourself the following questions to determine whether or not you are in a position to maximize your earnings on YouTube:

Are you in a high-paying YouTube niche?

Google trends metrics show that niches like jobs, gaming, food, personal finance, automotive, motion pictures, life hacks, health, banking, entertainment, and comic content are among the highest paying niches on YouTube. If you make videos related to these topics, you are likely to get great audience engagement and high CPC.

Are you in a country that offers high CPC rates?

Countries like the USA, UK, and Canada, along with France, Germany, Finland, and Australia give very high CPC. It doesn’t hurt to create videos that target audiences in these countries as this will directly increase your earnings. Furthermore, these countries have higher numbers of YouTube Red users, which further adds to your profits.

How long are your YouTube videos?

The length of your videos has an impact on your earnings. As a general rule, videos above 10 minutes tend to earn more as Google uses mid-roll ads (ads in the middle of the video). This means that viewers get to see more ads on the same number of videos, and this can potentially increase your earnings.

Do you create advertiser-friendly content?

Complying with AdSense terms and policies is a must if you want to get paid on YouTube. So you must make sure your video content and titles adhere to the terms of service, otherwise, YouTube won’t show ads on your videos.

Are ad blockers affecting your income?

Ad blockers are the greatest threat to your YouTube income. Over a third of YouTube users are estimated to use ad-blocking tools and extensions. This presents a massive problem for you as a publisher trying to monetize your channel.  The good news is that more and more people use smartphones for streaming videos, although there is some great streaming software available, but the smartphone mitigates the loss of revenue YouTubers incur from ad blockers.

Are you using social media to compliment your YouTube presence?

While being a YouTuber is great, the most successful ones usually diversify their presence across multiple platforms.  In other words, don’t just be on YouTube.  Take the time to build out an Instagram, Facebook, and maybe even Tik Tok presence.  Doing this once you have a successful channel with fans is MUCH easier. 

How Do YouTubers Make Money?

One of the reasons YouTube is so great for creators is that it allows you to make money in multiple ways. Although ad placement is the most popular monetization method, it’s not the only one. 

Here are some of the options for supplementing your YouTube income:

  • YouTube Ad Revenue (Google Adsense): We’ve already discussed this one, and your income will vary depending on the industry you’re in, as well as advertiser demands.
  • Themed Channels: Another way to create money on YouTube is to build a themed channel and outsource it.
  • Affiliate Marketing: You stand to make good money on YouTube if you can successfully recommend other people’s products to your audience. Whether this be through Amazon or through other platforms, affiliate marketing is very lucrative.
  • Product or Software Reviews: Review videos are some of the most highly-searched videos on YouTube and provide a lucrative way to monetize your audience.
  • Create and Sell a Course: This is another awesome way to earn money on YouTube if you have a skill or knowledge that you can share with your followers.
  • Build a Brand: By building a brand on YouTube, you will be able to create avid fans and drive more conversions, thereby increasing your business revenue.
  • Get Sponsorships: As you grow your audience and viewership, you can start working with brands to create videos on their behalf as part of your monetization strategy.
  • Sell Services: Once your audience starts to grow, offering services such as masterminds, group consulting, and so on can prove to be quite lucrative.
  • Sell Merch: Once you’ve built up a base of subscribers, you can start selling merchandise, such as t-shirts, to your followers on your channel. 
  • Sell Products with Live Streams: If you’re in niches like fashion and beauty where you can sell products en masse to your live streaming audience.
  • Live Streams and Superchat: Superchat is a great monetization feature that allows viewers to pay to get their comments highlighted in prominent places during live streams.
  • License Viral Content: You can also earn money on YouTube by licensing viral content to media outlets so they can replay it for their own audiences.
  • Use Patreon: Many YouTubers use Patreon as a way to monetize the audience by providing exclusive content and various other perks on the crowdfunding platform.
  • Channel Memberships: Once your channel has gotten large enough, you’ll have the ability to add the option for memberships for your channel.
  • YouTube Premium Revenue Share: YouTube also shares a small % of revenue from premium subscribers with creators who are viewed by them.

If you want more details, check out my article that explains how to make money on YouTube as it goes into much more depth. 

YouTube Monetization Rules

Youtube updated the YouTube Partner Program overview and eligibility rules in November 2020. The platform now has the following rules in place for creators to be eligible for monetization. 

  • 1,000+ subscribers
  • 4,000+ public watch hours in the past 12 months
  • A valid and linked AdSense account so you can get paid
  • YPP is available in the region or country where you live
  • Before you’re reviewed and approved, you must sign and agree to YouTube’s terms and conditions.

When you apply to join YouTube’s partner program, you will go through a review process to determine whether or not your channel meets the platform’s policy and guidelines. 

If it does, you will be accepted into the program, and once you’re approved for YouTube’s partner program, you can start earning through ads on your videos. 

You can do this in one of two ways, either through CPM, where you get paid for every 1000 video views, or CPC where you earn ad income based on the number of people who actually click on ads.

Whichever option you choose, you must make sure that you stick to the platform’s guidelines so you can continue to make money from your videos on YouTube.


I hope this article has answered your question on how much YouTubers make. As you’ve seen, it’s hard to give a straight answer to that question because of all the different factors that impact earnings on this video-sharing site. 

However, you can use the information contained in this article to help you determine the income you could potentially earn based on your specific situation – that is, the niche you’re in, the countries you serve, other monetization methods employ, and so on.

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