Last Modified:
September 15, 2021

how to start a personal finance blog

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Personal finance is an interesting hobby and topic. 

BUT, it’s also an incredibly lucrative niche

Personal-finance blogs are growing increasingly popular among bloggers. The industry is currently estimated to be worth an impressive $1.35 trillion.

And, according to Google trends, the personal finance niche is EXTREMELY STABLE and has been for the past five years.

In other words, it’s an evergreen niche – and one of the most profitable niches to start a blog.

So, if you’re ready to start building your blog, let’s get to it!

Editors Note

This guide is extremely DETAILED and explains everything you need to start a Personal Finance blog. I’ve been at this blogging stuff for over 8 years and have built a business making $20,000 per month, so I have a lot of helpful advice for you newbies out there.

If you get stuck or need advice, please contact me directly and I’ll help you out for free.

How to Start a Personal Finance Blog in 10 Steps:

If you just need someone to walk you through the process of setting up your blog quickly and easily, check out step 5.

Before we dive into the 10 steps for starting your own personal finance blog, let’s look at the different reasons why someone might want to enter this space

  • Share Your Expertise
  • Build Your Resume
  • Improve Your Writing Skills
  • Make Money
  • Do Something You Enjoy
  • Help Others Become Financially Educated
  • Start a Business Creating Info Products
  • Share Interesting Findings
  • Get Noticed in the Personal Finance Community

Those are just a few of the MANY reasons you might have for starting your own blog in this industry. 

With that out of the way, let’s move on to the first step you need to take to start building your blog right now.

1. Decide the Focus of Your Personal Finance Blog

Personal Finance blogs come in all types. 

This includes blogs to help people budget, reduce debt, save money, and achieve financial independence. 

Whether or not you have an accredited financial background, starting a personal finance blog can prove to be extremely lucrative for you.

The very first thing to do is to decide the focus or direction of your new personal finance blog. 

As I mentioned earlier, personal finance is a vast industry, and there are tons of different ways in which you can position your blog. 

Below I’ve listed a few ways to help you fire up your brainstorming process.

  • Trying and reviewing personal finance products
  • Having a complimentary blog for a YouTube channel
  • Growing a personal finance community
  • Creating a fully transparent finance blog sharing personal income reports
  • Sharing “Saving Money Lifestyles”, such as frugal living, homesteading, retiring young, etc.

These are just a few of the different ways you can set up the direction of your personal finance blog. 

It’s important to take the time to define your blog’s focus as this will help guide your efforts during the rest of the steps – particularly when it comes to creating content and monetizing your blog.

One thing’s for sure, regardless of the direction you take with your new blog, you will never be short of an audience. 

That’s because people are continuously moving up and down along the economic ladder. 

Once you’ve chosen your blog’s focus, it’s time to choose a niche.

2. Choose Your Personal Finance Niche

Choosing a niche for your new personal finance blog is a CRUCIAL part of the process. 

If your topic is too broad, such as focusing on “personal finance” in general, you’ll find it hard to lock down an audience of people who are interested in your content. 

For instance, if one of your readers is only interested in personal finance advice for millennials, then they won’t read your blog regularly since you will also be talking about other stuff like “how to help married couples learn how to budget their money”.

The great thing about the personal finance niche is that it’s a HUGE and EVERGREEN NICHE

You won’t have any trouble finding topics to focus on for your new blog. 

The trick is to niche down to a topic that doesn’t have too much competition, but that will still allow you to build an engaged audience.

Here are some ideas for personal finance blog niches:

  • Saving: A lot of people are eager to learn how to save money, so you might share money-saving ideas on your blog.
  • Debt: Share information about debt consolidation, debt management, or debt repayment. You can also talk about bankruptcy. 
  • Budgeting: Teach people how to budget their income and share money-saving hacks with your audience. 
  • Credit: You might consider topics such as credit company reviews, credit repair, building credit, etc.
  • Loans: You can talk about payday loans, student loans, or review loan companies on your blog.
  • Investment: Your blog might focus on investment tutorials, technology, or investment firms.
  • Side Hustles: Help others create financial independence with a blog that focuses on side hustles.
  • Minimalism: Frugal living and minimalism are among the most successful micro-niches in this space.
  • Insurance: Life, health, business, disability, liability, home, pets, car, credit card, etc. – take your pick!
  • Financial Planning: Topics can include financial planning for families, annuities, wealth management tools, and so on.
  • Taxes: Share information on personal income tax, corporate taxes, tax deductions, tax planning, tax credits, etc.

As you can see, there are TONS of ideas for a personal finance blog niche. 

Regardless of which one you choose, you’ll have plenty of opportunities to provide value to your audience. 

After all, the majority of people aren’t taught how to manage their personal finances (whether at school or at home). 

This often leads to them searching online in order to educate themselves about this important life skill. 

So, now that you have your niche, let’s move on to the next step where you get to choose your blogging platform.

3. Choose Your Blogging Platform

Before you can start sharing content, you need a platform on which to build your blog. 

There are many blogging platforms available to choose from, some of which are free, and others are paid

Free blogging platforms like Blogger, Wix, and Squarespace may seem enticing to someone who’s just getting started as a blogger.


it’s important to note that these platforms come with a set of drawbacks that will limit your ability to monetize your website down the line.

Here are a few disadvantages of using hosted (free) blogging platforms:

  • Unprofessional Look: Most free blogging platforms have a generic look that makes it hard to build a high-quality, professional-looking blog.
  • Lack of Control: The host can add their own ads to your website. Sometimes, the ads aren’t even related to your own content which makes it appear even more unprofessional.
  • Few Customization Options: If you don’t have the necessary technical skills, you’ll find it very hard to customize a free blog.
  • Limited Monetization Potential: It’s extremely difficult to monetize a free blog as you won’t be able to use many monetization methods.
  • You Don’t Own the Site: Neither the website nor the content on it really belongs to you as the host can delete your website if you violate the terms of use.

Now that you know the drawbacks of using free blog hosting, you’re probably wondering 

What should I use instead?” 

Self-hosted WordPress. 

It’s the best choice for building your blog on a solid foundation.

Here’s why:

  • WordPress powers 39.6% of websites on the internet
  • 64.1% of CMS-built websites are WordPress
  • WordPress websites receive over 400 million people every month
  • 661 WordPress websites are created each day
  • There are over 50,000 plugins for WordPress
  • You can choose from over 3,500 GPL-licensed themes

If these recent stats haven’t convinced you, here are a few other reasons why you should choose premium WordPress:

  • WordPress is free to use forever
  • You can extend your website’s functionality with plugins
  • It’s easy to customize your website without any coding
  • You can monetize your blog in a wide variety of ways
  • WordPress has a ROBUST customer support system

So, when it comes to the question of self-hosted vs. free alternatives, I hope it’s clear to you that WordPress is undoubtedly the best choice. 

Now that you’ve chosen your blogging platform, let’s move on to the next step.

4. Decide on Your Domain Name

Your domain name simply refers to what you are going to call your new personal finance blog. 

Most people spend an inordinate amount of time trying to pick the PERFECT name and they never get around to actually building a blog. 

Make sure you avoid this common pitfall by following the steps below to help you choose a great name for your blog

This should be a reasonably fast decision, and you shouldn’t spend more than a couple of hours on the task.

1. Choose “.com“: There are tons of different domain extensions you can choose from, especially for finance blogs, but it’s always best to stick with “.com” as this is the easiest for your audience to remember.

2. Leave Yourself Room for Expansion: Don’t choose a domain name that is too specific. This will limit the type of content, products, and services you can offer on your blog. For example, a blog name like “Afford Anything” is better than “Afford College”, since you can focus on a wider range of personal finance topics.

3. Keep It Short and Sweet: Choose a name that is short and easy to remember. For example, a name like “Everything Finance” is better than “Everything You Need To Know About Finance”.

4. Use Alliteration: Alliteration refers to words with the same first letter or sound, such as “Dollar Divas”, or “Managing Midlife”.

5. Use Creativity: If the name you want has already been taken, get creative by using synonyms, slang, or even the same words in different languages. For instance, “Mad Money” might become “Mad Moola” (or something like that…)

6. Add Other Words: You can also add words like “the“, “blog“, “club“, etc. to help you get the name you want. For instance, “Budget Buddies” would become “The Budget Buddies”. 

7. Think of a Branding Concept: Another way to help you brainstorm the perfect name for your new personal finance blog is to think of a concept around how your blog could be branded. Where do you want it to go in the future? Answering this question will help you think of a name that is aligned with your blog’s true purpose.

8. Use a Name Generator: If you are still stuck, use the name generation tools like and Simply enter a few keywords, and the tool will present you with an endless list of possible names for your new blog.

9. Don’t Purchase a High-Priced Domain Name: Avoid purchasing a high-priced name. Rather, start with a standard domain and use the money to create content for your new personal finance blog. You can always buy the name you want later from your blog’s profits.

10. Do Not Get Stuck Here: As I mentioned before, a lot of people tend to get stuck at this stage. Prevent that from happening to you by following the steps above. Choose a name that you like, and move on to the next step.

Check out this article I wrote for more details on how to choose a domain name.

Examples of Popular Personal Finance Blogs (and why their names make sense)

1. Wallet Hacks

This blog name makes sense because it’s short, unique, and easy to remember.

2. Debt Discipline

This blog uses alliteration to create a memorable name.

3. The College Investor

This blog name works so well because it’s short and to the point. It makes it very clear exactly what the blog is about.

5. Buy Your Domain Name and Hosting

Once you’ve chosen a name for your domain, you can proceed to purchase the name and your website hosting service

A domain name is the name of your new blog. 

So, if your blog’s name is,  “My Awesome Finance Blog”, then your domain name will be ““.

Hosting is a service provided by companies to ensure that your blog is always available online. 

It’s like renting business space, but on the internet. 

Hosting companies keep your website files on their servers to make sure your audience can always find your content at all times.

There are tons of hosting services to choose from, but I recommend BlueHost for all your web hosting needs. 

This is a reliable company that has been around for a LONG TIME. 

They offer affordable prices, particularly for bloggers who are just getting started. 

Below, I take you through the step-by-step process for purchasing your domain and hosting account.

Click this link to visit BlueHost and then follow along with the tutorial below.

Step 1:  If you haven’t yet, click on this link and you’ll be brought to the WordPress Hosting page that you see below. 

Step 2:  Next, you’ll be brought to the hosting plan page.  You could choose to get a “Plus” or “Choice Plus” plan, but honestly, that’s not a requirement.

The Startup plan is the cheapest at $2.95/month through my link vs. the normal $8.99/month.  

This plan has everything you need including 50GB of webspace (plenty of room for your files), a free domain for a year, plus other standard features like a free SSL and a secure WordPress install. Feel free to browse a bit to decide the right plan for you, but rest assured that Basic will work just fine if you want to minimize your investment.

Step 3:  After clicking into the plan, you’ll be brought to the next page where you will type-in your new domain, or you can just choose “I’ll create my domain later” if you haven’t decided on one yet. The domain is the URL people will type into a browser to view your website in the future. 

Step 4:  Once you submit, the next page will ask for all of your information. That will start with your account information, which is self-explanatory.

Step 5:  Next, you’ll have to input your Package Information. This is to choose how long you want the plan to go for. My advice is that you choose 24 months to get the discount and save some money, but you can go as low 12 months if you want.

Step 6:  Next you’ll have to choose what “Package Extras” you want. You can scroll over “More Information” to understand what each of these items are, but here is my own advice.

I would get the “Domain Privacy + Protection”, this makes it so that no one can tie your name to the domain name you create. To me, the only other one worth considering is “Codeguard Basic”. The other two I wouldn’t personally get. But choose what is best for you.

Step 7:  The next step is Payment Information, which is self-explanatory.

Step 8:  And the last step of signup is to confirm that you read and understand the Bluehost Terms of Service, Cancellation Policy, and Privacy Notice. Click the check button and then click “Submit”.

Step 9:  Next you’ll be prompted to create an account and password. This is the information that you’ll use to login to the Bluehost platform to manage your site and account info.

Step 10:  At this point Bluehost puts you through a short questionnaire to better understand your scenario. You can answer all of these questions, or click “Skip this Step” on the bottom. If you’re a newbie, I advise you to answer the questions as it’ll help your onboarding experience.

Step 11:  After you’re done with that you’ll be advised to choose a theme. For now, you can just choose to use a free theme. You can always replace the theme later if you’d like.

Step 12:  From there, you’ll be brought into the backend of WordPress in the admin panel. This is where you’ll manage your site from. You can add posts/pages as you see fit, but when you’re ready click on the blue button that says “Launch Your Site”.

Step 13 (Final):  Your blog is LIVE.  Just go to a browser and type in your domain name.  Once you do this, you’ll be able to access your website!

Congrats!  You officially have a website.

If you’re wondering how to edit things on the website, all you have to do from here is go to your website URL with /wp-admin at the end in a browser and login.


And don’t worry, we cover how to edit things more in the rest of this guide as well.  So please continue reading.

6. Choose and Install a Theme For Your Personal Finance Blog 

A theme is simply a piece of software that dictates the way your WordPress website looks. 

There are different themes for different types of blogs. 

When you first install WordPress, it comes with a default theme. But, if you want to build a professional-looking website, that’s not the theme you want to use. 

You need to choose a theme that is specifically designed for personal finance blogs.

It should be one that you can customize so your blog can be truly unique and stand out from the rest. 

WordPress has thousands of free and paid themes to choose from. 

Again, I advise that you steer clear of free themes if you are serious about building a high-quality website that you will monetize over time.

Choose a premium WordPress theme so you can enjoy the many benefits that come with it, such as:

  • User-friendly design perfect for beginners
  • Full customization abilities
  • Clean code for a fast, high-ranking site
  • Amazing range of templates for videos and images
  • Free WordPress theme updates for life
  • Full technical support

You won’t get any of these benefits with a free theme. 

And even worse, some free themes come bundled up with malware that could potentially damage your website.

Below are a few theme options to help you in your quest to find a great theme for your new personal finance blog.

Personal Finance Blog Theme Options for WordPress

Personally, I always recommend Thrive Theme Builder to people. Why? Because it’s completely customizable and you can adjust your blog to look exactly how you want by pointing/clicking as opposed to hiring a developer.

In fact, this blog was build using Thrive Theme Builder and I’m absolutely thrilled with the result. Long term? I think this is the most cost-effective theme you’ll find.

Click the image below to watch a video and learn more about Thrive Theme Builder.

And, if you’d like to watch an extremely detailed tutorial you can watch this playlist on YouTube.

If you feel Thrive Theme Builder isn’t for you, here are some other theme options that are perfect for a Personal Finance blog.

Here are a few examples of themes that are great for a Personal Finance blog:

Bayar – Simple Personal Banking Admin Dashboard Figma Template

This is a simple yet powerful theme that will help you organize finance reports and transactions. It has a personal banking admin dashboard suitable for digital money, digital payment, payment admin, invoices, etc.

Finance and Business

This theme is clean and modern. It has everything you need to build a successful personal finance website, such as consulting firms, investment firms, financial advisors, and any other type of corporate website.

Payday Loans – Banking, Loan Business and Finance WordPress Theme

This theme is great for any business in the finance sphere, such as banking, consulting, business, personal loans, credit cards, insurance, and Forex trading. The theme has dedicated finance functionality, including calculated forms.

7. Create Essential Pages & Logo

Now, everything is in place for you to start creating the essential pages of your blog. 

These include the “About” page, “Contact” page, and “Privacy Policy” page. 

Let’s take a closer look at each:

About Page

Readers that come to your blog will be curious about who is behind the articles they are reading. 

Many will click on your About page to discover more about you. 

That’s why this page is one of the most important (and most visited) pages on your blog. 

Take the time to craft a well-thought-out page with a bit of history about yourself. Include your name, how old you are, and where you live. 

You can also include information about why you started the personal finance blog and what you hope to achieve with it. 

It’s also a great idea to add an image of yourself on this page.

Contact Page

Next, create a Contact page with all the details readers need to get in touch with you. 

You can also include a contact form on the page so visitors can have a convenient way of sending you messages. 

Make sure you include your social media profiles on this page with a call to action for visitors to connect with you on the platforms where you publish and promote your content.

Privacy Policy Page

If your personal finance blog attracts readers from jurisdictions with privacy laws, then it’s crucial to have a Privacy Policy page on your blog. 

There are places online where you can create one for free. 

Alternatively, you can get a legal professional to draft this and other legal pages, such as Disclosures and Disclaimers, Terms and Conditions, and so on.

Create a Logo

Once your pages are done, it’s time to create a logo for your personal finance blog. 

You can click here to create a blog logo for free. 

However, if you need high-resolution logo files, there’s a minimal fee to access the files and a few other things.

8. Begin Blogging

This part is why you’ll truly appreciate the time you spent finding the focus and direction of your blog, as well as choosing a niche

This will make it a lot easier to come up with topics for your new blog. 

For example, say you chose the focus/direction of your blog to be: 

Growing a personal finance community”.

And your niche is: 

Frugal Living

Can you see how this makes it easier for you to come up with topics for your blog that will resonate with your target audience?

You can then break down each topic into a variety of categories and write posts under each category.

Here are some more examples from various finance niches: 

Niche: Saving Money Lifestyles

  • Minimalism
  • Frugal living
  • Homesteading
  • Cash-only living
  • Urban thrift
  • Retiring young
  • Personal journey out of debt 
  • Your Personal journey toward a financial goal
  • Financial Independence

Niche: Money Saving Hacks

  • Couponing
  • Budgeting
  • DIY
  • Saving money methods
  • Reusing or secondhand
  • Money management skills
  • Credit card reviews
  • Debt management
  • Travel hacks and savings

Niche: Debt

  • Debt consolidation
  • Debt repayment
  • Bankruptcy
  • Debt collection services
  • Debt management
  • Handling debt collectors

Important Note: You must have at least 10 posts published on your blog before you start promoting anything. 

The last thing you want is to send visitors to a blog that is sparsely populated. 

This will make you look unprofessional, and reduce the chances that those visitors will return.

9. Promoting Your Personal Finance Blog

If you followed all the steps above, you’re now ready to start promoting your blog. 

Listed below are a few of the most commonly used and most effective blog promotion techniques. 

Tell Friends and Family: As soon as your blog is live, you can share it with your friends and family. Ask them to check it out, read your post, and share your content with others in their networks. This will provide you with valuable feedback to improve your blog even more, and give you additional exposure to new audiences.

Use Social Media: I don’t have to tell you how powerful social media is for promoting content. Share the link to your blog on your social media profiles and ask your friends and connections to visit your blog. You can take this a step further by seeking out relevant groups in the financial community and share your link there.

Join Blogging Communities: on LinkedIn, Facebook, Reddit, and other platforms, you will find a lot of groups whose purpose is to help bloggers promote their new blogs. Join these groups, share and comment on other people’s posts, and then share links to your own blog content so others can read your content.

Write Guest Posts: This is one of the most effective ways to get traffic to your personal finance blog. Seek out other blogs in your niche that accept guest posts. Submit content and add a link back to your own site as a way to drive traffic to your posts.

Use Paid Social Media Ads: A lot of people shy away from spending money on their online business. However, this can greatly reduce the time required for you to build an audience for your blog. Consider using paid social media ads, such as Facebook ads, Twitter ads, and Instagram ads. The great thing about this is that you don’t need a lot of money to get started, and you can start driving targeted traffic to your blog with as little as $5 per day.

10. Start Making Money

Once you start seeing traffic to your new blog, it’s time to make plans for monetization. Below are listed some of the most lucrative blog monetization strategies for you to consider.

Pick one, get started with it, and once you have everything running smoothly, you can add another, and another.

Join Affiliate Programs: As a personal finance blogger, there are tons of programs you can join and get paid for recommending their products to your audience. For example, Lending Tree has an affiliate program that pays up to $70 per lead. 

Consulting: This is a great way to monetize your website because it works even if your traffic numbers are low, and it’s possible to start profiting from it immediately. You can offer your services as a personal finance consultant for the niche you’re in. 

Create Information Products: You can create digital products and sell them on your blog. The great thing about this monetization method is that it costs very little but the returns can be phenomenal. Examples of personal finance products include online courses, e-books, personal finance software, apps, personal finance kits, etc.

Display Ads: You can join a display ad network like Google Adsense so ads can be shown on your website. You will get paid every time one of the ads is viewed or clicked by the members of your audience. This adds up to a nice stream of income over time.
Read this post to discover more about how to start making money with your new blog.

Bonus: Personal Finance Blog Q&A

Are personal finance blogs profitable?

Truth be told, personal finance blogs are some of the most profitable online businesses out there. The reason? People who search for personal finance are trying to get their finances under control, so they have high interest in money-related apps and products like credit cards, money management apps, and other platforms that are happy to pay money to get their attention.

When advertisers are interested, there’s money to be made. While a finance blog won’t be profitable immediately, with a lot of hard work and effort it can be very profitable.

How do finance bloggers make money?

While there are a plethora of different ways that finance bloggers make money, one of the best ways is undoubtedly with affiliate marketing. This is when a blogger discusses a particular product that they personally like and refers others to that product. If those individuals sign up, then the referring blogger gets a commission for sending them.

As an example, many credit cards that bloggers refer other people to will pay $100 or more for each signup that someone has referred. This can be incredibly lucrative if done correctly. While there are plenty of other ways to make money, many of which are discussed above in this post, this is usually the main income stream for finance bloggers.

  • Thanks for such great content. I was stuck at exactly where you said don’t get stuck. Thanks for the boost and this put so much into perspective.

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