Whether you’re a professional photographer or an amateur, starting your own photography blog is a great way to publish your images, discuss your techniques, and share upcoming projects with a massive audience.
In the U.S. alone, over 250,000 people have an interest in photography. With a market size of over 11 billion dollars, revenue from the photography industry is set to increase by 0.9% in 2020.
This means that there has never been a better time for professional photographers and hobbyists to start a blog than right now.
With a photography blog, you will be able to inspire and educate others about photography, as well as create a community of friends who love photography, too.
But, starting a successful photography blog isn’t just about posting a couple of pictures, slapping on a bit of text, and sharing it on social media. There’s a lot that goes into creating a blog that will be popular and profitable.
In this article, we take a look at the necessary steps you need to take to ensure that your blog is one that is loved by both your audience and the search engines.
Not only that, but I’ll also show you 5 different ways to monetize your blog so you make an income doing something you love.
So read on to discover everything you need to know about how to start a photography blog in 2020 – and make extra money.
This guide is extremely DETAILED and explains everything you need to start a photography blog. I've been at this blogging stuff for over 8 years and have built a business making $20,000 per month, so I have a lot of helpful advice for you newbies out there.
If you get stuck or need advice, please contact me directly and I'll help you out for free.
How to Start a Photography Blog in 10 Steps:
Below is a table of contents to help you navigate this guide. If you just need someone to walk you through the process of setting up your blog quickly and easily, check out step 5.
- 1. Decide the Focus of Your Photography Blog
- 2. Choose Your Photography Blog Niche
- 3. Choose Your Blogging Platform
- 4. Decide Your Domain Name
- 5. Buy Your Domain Name and Hosting
- 6. Choose a Theme For Your Photography Blog
- 7. Create Essential Pages
- 8. Begin Blogging
- 9. Promoting Your Photography Blog
- 10. Start Making Money
There are tons of reasons why you should start a photography blog. The main one, of course, is for the love of it. If you have a passion for photography, having a blog will give you a platform to share your passion with the world.
But, there are other reasons, too:
Create a Photography Business: If you are a professional photographer, having your own little corner of the internet will allow you to showcase your work. You will also be able to leverage SEO (search engine marketing) to attract more customers.
Improve Your Personal Brand: Even if you’re just starting out on your journey to become a professional photographer, a personal blog will help you get started on the right foot. By the time you become a full-fledged pro, you will have built a strong brand for yourself.
Up-to-date Portfolio: Many photographers tend to let their portfolio sites get stagnant, but with a blog, you will be able to showcase your latest and greatest images, as well as show your clients what your current shooting style is (it tends to evolve over time).
Store Your Images: A photography blog is a great place to store all your awesome images for all your photography projects. A blog will help you stay organized so you can bring out your unique vision instead of letting your greatest work get lost to the world.
Are You a Hobbyist?: A blog will make it easy for you to share your images with your family and friends, or with the world. And the best part? You may still be able to earn an income even if you’re just doing photography as a hobby.
Although it may seem overwhelming at first, launching your own photography blog doesn’t have to be hard if you have a step-by-step plan – and that’s exactly what you’ll discover below.
1. Decide the Focus of Your Photography Blog
The first thing you must do is decide on the direction or focus of your photography blog. You may already have some ideas on what you want to write about. But they may cover a massive range of topics.
If you’re going to build a successful photography blog, you’ll need to decide on a specific focus for your blog.
You cannot try to be everything to everyone. When it comes to blogging, that’s the fastest route to failure.
So, take the time right now to brainstorm a few ideas for the focus of your photography blog.
- What exactly do you want to write about?
- Who do you want to be writing for?
- What is the outcome you hope to achieve with your blog?
You may have diverse topics that seem unrelated, but do your best to put these into similar groups, and you’ll have an easier time narrowing the focus for your blog and making those random topics come together in a way that will appeal to your audience.
Here are some ideas to help you with your brainstorming process:
- film photography blog
- boudoir photography blog
- travel photography blog
- food photography blog
- fashion photography blog
- street photography blog
- cinderella photography blog
- food blog photography
- family photography blog
- newborn photography blog
- maternity photography blog
- lifestyle photography blog
- landscape photography blog
- nature photography blog
- aerial photography blog
- wildlife photography blog
- sports or action photography blog
- portrait photography blog
- architectural photography blog
- event photography blog
- wedding photography blog
As you can see, the options are endless. Consider what it is that you’re passionate about, and once you’ve decided on the focus for your new photography blog, it’s time to niche down on that topic.
2. Choose Your Photography Blog Niche
Even after choosing the focus for your blog, you still need to dig deeper. For instance, if you choose Event Photography, that is still a wide topic that covers a lot of different subjects. You don’t have to do it all, but you can choose a part of it that you will do extremely well.
People, Animals, Buildings, or Objects – totally different skillsets are needed to photograph each. Contrary to many people’s assumptions, photographers don’t have to be Jacks (or Jackies) of all trades.
Yes, light is light, but there’s a difference between photographing a newborn and photographing a spider.
Here are some ideas to get you going:
Stock Photography: You can focus on selling stock photography. This is a great business model and you’ll be able to start making money immediately by selling high-quality stock photos. You can then write about how you did it on your blog.
How to Start a Blog: Choose from the many different photography niches and help others start a photography blog in that niche. You can potentially post dozens of blog posts and add videos and images for any photography niche.
Equipment Reviews: Write reviews on photography equipment and gear. This is something that is easy to incorporate into any type of photography blog. For instance, if you start a blog focused on wedding photography, you can include reviews on the equipment needed for that.
By Device: Create a photography/tech blog. For instance, if you have a love for iPhone cameras, you could start a photography blog dedicated to iPhone cameras and photography such as apps, software. tips, tricks, etc.
By Software: If you’re someone who is adept at Photoshop or any other photo editing software, you can create a blog focused on teaching other photographers how to use the editing tools.
Trade Rag for Photographers (professional or amateur): Your blog can focus on providing marketing tips for beginners and professional photographers in order to help them find more success in their trade.
There are endless options available for you to choose from, and that’s why it’s important to take into consideration what your passion is, as well as all the different topics that you find interesting before you make your decision.
3. Choose Your Blogging Platform
Now that you have your niche all figured out, it’s time to decide on the right blog hosting platform for you.
There are tons of different options available to choose from, some free and others paid. But, before you reach for the free blogging platform, it’s important to understand that they come with some disadvantages.
Free blogging platforms like Wix, Blogger, Squarespace, and WordPress.com (which is different from the paid version, WordPress.org) have the following disadvantages:
- Free blogs have poor customization abilities
- They look very unprofessional
- They have limited capabilities
- Free blogs also have low monetization potential
- Your account can be deleted without warning
So, it’s clear to see that you shouldn’t use free blogging platforms if you’re serious about building a successful and profitable photography blog.
What should you use instead?
WordPress.org – the grandfather of blog hosting platforms. This self-hosted platform is used by over a third of websites on the internet. It’s also the option that I use and recommend to all my readers.
Here are some of the benefits of using premier WordPress:
- WordPress is flexible and adapts to changing needs
- The platform is user-friendly, even for total beginners
- WordPress themes offer multiple options for customization
- Free and paid plugins extend your website’s functionality
- WordPress sites are more responsive and rank higher
- All websites come with a built-in blog
- There’s a vast community of supportive users and developers
If that isn’t enough to convince you, take a look at some of the recent statistics on WordPress use:
- WordPress powers over 35% of the internet – a number that is expected to rise in 2020
- Counting only the CMS-built websites, WordPress is used by 60% of them
- WordPress sites get over 400 million visitors every month
- WordPress isn’t just for blogging, over 28% of eCommerce goes through WooCommerce
- An average of 661 WordPress websites are created on a daily basis
When you sign up for WordPress self-hosted platform, you will be able to run your blog on your very own domain. This will help you ensure that you have full control over your blog as well as the ability to monetize it however you wish.
With WordPress CMS, you will be able to quickly set up your photography website featuring a blog, portfolio, booking form, sales gallery, and any other amazing features you want to include.
4. Decide Your Domain Name
Your next step is to decide on your domain name. This is simply what your blog is going to be called. ‘Domain name’ is a fancy phrase for the web address or URL that people will type into Google (or any other search engine) to get to your photography blog.
Choosing the right name for your blog requires thought and consideration – after all, this will be your identity and your brand on the web.
It’s definitely one of the most important steps toward establishing your very own online photography space, and it’s important to take the time to do this part properly.
However, you should not get stuck at this stage. Set aside an hour or two and follow the steps listed below to help you find the perfect name for your new photography blog.
You can also watch this helpful video to guide you through the process:
Below, I explain how each of the 10 points in the video is relevant to choosing a domain name for a photography blog:
1. Buy a .com Domain Name
I always recommend using a .com for your photography blog (eg. www.YourPhotographyBlog.com). This suggests that you’re international, as opposed to being country-specific. Also, a .com domain name won’t limit you in case you decide to change your market or the locations where you offer your services.
2. Stay Broad With Your Domain Name
Choose a broad domain name that will make it easier for you to expand. Choosing a super-specific URL means that you’ll be limited as to the types of photography content you can blog about, and that prevents you from reaching a wider audience.
3. Keep it Short
When it comes to domain names, shorter is always better. Short domain names are easy to remember. Aim for three words or less. Four at the maximum. Don’t worry about exact-match domain names. Although they are reassuring for your customers to know that they are in the right place, Google doesn’t pay that much attention to them anymore.
So, don’t go for a name like BrightonBabyPortraitWeddingPhotographer.com – that’s just too long. Some people simply use their own name with ‘photography’ at the end (eg. www.JaneDoePhotography.com).
4. Make Sure to Alliterate
This means that you should use words that begin with the same letter or sound, such as Swim Snaps Studio. You don’t absolutely have to do this, but it can be a great way of ensuring that your blog name is memorable to your visitors.
5. Get Creative
Sometimes the name that you want is already taken. That doesn’t mean you should give up. You can use creativity to get a name you’ll love by finding synonyms or similar words that mean the same thing. For instance, if Clear Snaps was the name you wanted, you could opt for Vivid Snaps, instead.
6. Add Extra Words
If nothing else works, try adding extra words like The, Hub, HQ, World, Home, etc. This isn’t always ideal, but it could be the only way to get the name you want. For example, if you wanted the name Lens Hub, and it was already taken, you might call your blog The Lens Hub instead.
7. Think of a Concept
When choosing your domain name, try to come up with concepts or ideas as to how your photography blog could be branded. Thinking about where your blog could go in the future will help you come up with great name ideas.
8. Use Tools
If you are still stuck, use domain name generation tools like NameMesh, LeanDomainSearch, and InstantDomainSearch. There are many others, and you can use their services to come up with a unique and memorable domain name and then purchase it from Namecheap.
9. Don’t Buy an Expensive Domain Name
If you find the name you want for your photography blog has already been taken but is up for sale, it may be tempting to purchase it at a high price. but this is something you should avoid at all costs when you’re just starting out.
Focus instead on using that money to grow your blog, and one day, when your blog is profitable, you can then purchase any name you want.
10. Do Not Get Stuck Here
Oftentimes, people get stuck because they’re trying to come up with the perfect name and they never move past this stage.
As I stated before, don’t spend more than a couple of hours on this. That’s all you need to come up with a few great names for your photography blog. Pick one that you like and move on to the next step.
Examples of Photography Domain Names (and why they make sense).
The Picture Patch: This name is short, unique, and easy to remember thanks to the clever use of alliteration.
Moonlight Photography: This name is short and memorable, and it specifies the photography blog’s niche, which is ‘night photography’.
Click and Shoot: This photography blog for beginners has a name that is short and sweet. It’s extremely easy to recall.
A Fine Portrait: This name tells visitors exactly what to expect when they get to the portrait photography blog.
Wedding Photographers: I’m willing to bet ‘Wedding Photographers’ was already taken, and this wedding photographer used creativity to get a great alternative.
5. Buy Your Domain Name and Hosting
Once you’ve selected your domain name, it’s time to buy the name and your blog hosting.
A blog hosting service is comparable to renting business space, only instead of renting physical space, you’re renting on the internet. Your web hosting provider will keep all your website files on their server and ensure that your website can be found online at all times.
I recommend SiteGround for your hosting because they are reliable and they offer affordable prices. Also, they have the best customer support in the industry.
Follow the steps I’ve outlined below to help you purchase your domain name and hosting, as well as install WordPress on your new hosting account.
For those that don't want to watch the video, below sums up each of the things you need to know with screenshots:
Step 1: If you haven’t yet, click on this link and you’ll be brought to the Managed WordPress Hosting page that you see below.
Step 2: Next, you’ll be brought to the hosting plan page. You could choose to get a “Growbig” or “GoGeek” plan but honestly, you don’t need it. The Startup plan is the cheapest at $6.99/month through my link vs. the normal $14.99/month.
This plan has everything you need including 10GB of webspace (plenty of room for your files), up to 10,000 visits monthly (perfect for a brand new website), Free WordPress Installation (they make this SUPER easy), Free SSL (the thing that shows “secure” in the top left of your browser when you visit a website), and Free Email (Very helpful to make you look professional to others).
Step 3: After clicking into the plan, you’ll be brought to the next page where you will click “Register a New Domain” and then input the domain name you want for your website. This is the final URL people will type into a browser to view your website in the future.
Step 4: Once you click “Proceed” on the previous step you’ll be taken to a page that asks for your personal and billing information. As you scroll down the page, you’ll see an area asking for you to input your “period” oh hosting. This determines how long you have your hosting for.
I highly recommend that you choose 12 months. Frankly, 24-36 months is not really needed right now and I think it’s smart that you just spend what is absolutely required at this point in time and don’t waste any money.
They have a one month trial, but that includes an additional setup cost that really is a total waste of money because, after a month, you’ll have to purchase the 12 months anyway to keep your hosting.
Step 5: As you’ll see in the screenshot below, after your purchase you have an account and can get started. From this point, you still have to set the website up, but your payment is all taken care of. Please click on “Proceed to Customer Area”.
Step 6: Next you’ll need to login to your account that you just created the login information for. Put in your Username and password and click “submit”.
Step 7: Once you login, you’ll see the page below. This page is where you have the option to set up your website and you need to click on the “Set Up Site” option to begin.
Step 8: On the next screen you’re going to click to Start a New Website and choose WordPress as your CMS.
Step 9: On this same screen after you choose WordPress, it’s going to ask you to create your Email Address and Password associated with the website. Please note: This is what you’ll use to login to your email panel, so make it something you can remember!
Step 10: This is Sitegrounds last attempt to ask you if you want SG Site Scanner or Domain privacy. We already went over this earlier, but they try one last time to make sure you’re all set with the right products. If you’re good and don’t want to add anything, just click “finish”.
Step 11: It will take them a minute to set up your site and then you’ll see this screen. The image below means that your new website is good to go. I suggest you click on “Manage Site” to see the backend administrator panel.
Step 12: The admin panel has a lot of different tools to help you manage your website. These can all be accessed on the left side of the screen by using any of the options available. Note: You do NOT need to take any action in the back-end right now, this just helps you understand what’s on the screen and what you're seeing. Move to the next step.
Step 13 (Final): Your website is LIVE. Just go to a browser and type in your domain name. Once you do this, you’ll be able to access your website!
Congrats! You officially have a website.
6. Choose a Theme For Your Photography Blog
Now that you have WordPress installed, it’s time to choose a theme for your photography blog. A theme is a sort of template that dictates how your blog will look and function. It is an easy way to customize your blog to make it unique.
There are many free and paid themes to choose from. And, as with blogging platforms, free themes have a lot of disadvantages.
For instance, some free WordPress themes come bundled with harmful malware. Also, free themes are extremely hard to customize which means that you won’t be able to make your blog look exactly the way you want it.
Yet another problem with free themes is that they don’t come with technical support in case you have any questions or encounter errors during use.
That’s why it’s vital to choose a paid theme.
The good news is that premium WordPress themes don’t cost a lot. In fact, there are some reliable sites like ThemeForest that offer themes at extremely affordable prices. And when you choose a paid theme, you get the following benefits:
Benefits of Using a Premium WordPress Theme:
- Available technical support
- Full customization abilities
- Great-looking templates for images
- Clean code for a faster website
- Free updates for life
But, there are so many options available to choose from that finding the right theme for your photography blog can prove to be an overwhelming process.
Here’s what to look for in a good theme:
- Fast and mobile responsive
- Beautifully designed
- Customizable to match your style
- Great technical support
- Offered by a reputable brand
- Lots of great online ratings
Now that you know what to look for in a great theme, check out these 3 amazing photography blog themes to get some inspiration:
- Stellar Photography Blog Theme
- Ness Minimalist Photo Blog Theme
- The Gentleman Photography and Portfolio Theme
Any of these themes will make your new photography site look awesome. You can also browse through the other photography blog themes on Themeforest or StudioPress to find one that appeals to you the most. Just make sure that the theme you choose meets all of the criteria listed above.
7. Create Essential Pages
About Page: Add basic information about yourself and why you started your photography blog. This is something that you may want to alter or add to in the future, so don’t get too hung up on the details.
Just make sure that you let your personality shine through and write in the same tone of voice that your audience can expect from the rest of your blog.
Contact Page: On this page, you need to add information for how your readers, clients, and followers can reach you. This includes email, phone number, skype, social media, or any other means of contacting you that you want to use.
Make sure to include a contact form on the page to make it easy for anyone to reach you quickly with comments, questions, or feedback.
You can either draft this yourself or get it done for you by an expert who will tailor this and any other legal pages specifically to your needs.
You might also consider adding a creative commons license to your photography blog. This tells people what they are allowed to do with your images and photos.
Once you’ve added these essential pages, it’s time to start blogging.
8. Begin Blogging
There are many topics that you can start blogging about. Below, I’ve listed a few ideas for you to consider. Once you’ve chosen some topics to start blogging about, make sure that you get at least 10 posts written before you start promoting your blog.
This is important for many reasons, but the main one is that when you start sharing your new photography blog with the world., you don’t want to be sending people to a content desert. Also, with at least ten posts on your blog, you’ll also be able to cater to the tastes of a wider audience.
Possible Topics and Categories to Blog About:
Recent Work: Share images on your blog about weddings, travel, portrait sessions, landscape images, or whatever it is that you’re currently shooting.
Most Interesting Work: Alternatively, you can pull some of your most interesting images from your archives to share with your audience.
Answers to FAQs: Provide answers to some of the most common photography questions in your niche.
Personal Experiences: Personal blogging is a great way to connect with your audience. One example of a photography blogger that shares personal experiences is The Pioneer Woman.
How-to: Pick any subject in your niche that your readers might find challenging, and create how-to posts to help them overcome those challenges.
Adventures: Readers love to live vicariously through your blog. So take them on adventures such as mountain climbing, rock climbing, parachuting, etc.
The type of content you publish will ultimately depend on the theme of your photography blog, but you can’t go wrong with the types of posts listed above.
9. Promoting Your Photography Blog
Once you have at least 10 blog posts published, it’s time to start promoting your new photography blog. Here are 5 effective ways to get eyeballs on your work:
Tell Friends and Family: Your family and friends are most likely to want to support you as you start your journey toward becoming a successful and profitable photography blogger. Ask them to visit your blog, leave comments, share your posts, and tell their own friends about it.
Social Media: Share links to your blog on all your social networks. You can also join groups where your ideal audience is already hanging out and share your links there. Sharing unique and eye-catching images on social media is also a great way to bring people back to your photography blog.
Guest Posting: Do guest posting on popular photography blogs in your niche. This will help you gain access to a wide audience of people who will be interested in your work as well.
Join Forums: There are many forums dedicated to the discussion of everything to do with photography. Here, you can find others interested in the same things you blog about. Share a link to your blog and ask them to check it out.
Leverage SEO: Focus on writing search engine optimized content that will rank high in Google. This will bring you highly targeted and free traffic to your blog. Find the important keywords in your niche and include them in the content you create, as well as when SEO optimizing your images.
You’ve worked hard on your new blog, and now that you’re getting a steady stream of visitors coming to enjoy your work, it’s time to think about monetizing that traffic so you can start making an income from your passion.
10. Start Making Money
There are many different ways in which you can monetize your blog. You don’t have to try all of them at once. Choose one or two to start with and implement them on your blog in order to start making an income from your photography blog.
Affiliate Marketing: You can join several affiliate marketing networks like Amazon Associates and get paid a commission for every one of their products that your readers buy through your recommendation.
Information Products: This is a very profitable business model for many photography bloggers. It involves creating information products, such as ebooks, courses, and guides to help other photographers achieve certain goals. For instance, you could create and sell an online course on how to use Photoshop to edit images.
Google Adsense: This is the most common monetization method among new photography bloggers. It allows you to start making money as soon as you begin generating traffic by showing them ads on your blog. The amount you make grows as your traffic grows.
Selling Your Own Products: Once you start gathering loyal readers, your sales of physical products can really take off. You can sell stuff like physical prints, beautiful landscape photos, or any other images that you think your audience will love.
Sponsored Posts: This type of monetization will pick up as your traffic levels rise and it involves writing posts on photography gear and equipment for businesses in the niche. For instance, a company that manufactures a camera tripod might send you one and ask you to do an honest review of their product on your blog.
Whether you’re shooting supermodels on the runway, wildlife on the African plains, or a baby in its crib, every photograph reveals your unique voice and the way you approach your art.
Use the tips listed here to start your own photography blog so you don’t deprive the world of the opportunity to enjoy your artistic vision.