The other day, I got an email from one of my email subscribers letting me in on a little hint, if you will, on something he had done (that I've done myself), and I thought it was pretty interesting. He had created a page on his website with a kind of tool.
The particular page where he put that tool ended up skyrocketing in SEO traffic. It's ranking for what he was trying to rank for, and doing really, really well. It now accounts for quite a bit of his website traffic as a whole—and that’s just one page.
Did you know that interactive content like quizzes, calculators, etc. can actually increase your conversions by about 30-40% when compared to a conversion rate of maybe 8-10% for a regular landing page with just text?
Long story short, interactive tools that keep your visitors engaged and interested really work. If you look at the biggest brands, you'll see that a lot of them are using these interactive tools. There's a reason why they're doing it—because it works.
Usually, these types of tools are kind of outside the budget. I don't have the ability to hire custom coders and all that; it's just too expensive.
However, in this post, I want to tell you about a pretty amazing new platform I found called Outgrow.co that helps small creators like you and me to harness the power of this interactive content, and they make it really affordable to do so.
Before I begin, I do want to say that I have not been compensated to create this review or tutorial about this tool. What happened was, they actually reached out to me and said, “Hey, Ron. Here's this tool. Let us know what you think of it.”
I thought it was really cool, so they allowed me to become an affiliate for it. If you guys do end up purchasing anything, I'd appreciate it if you use my affiliate link. I don't usually make a lot of money from these affiliate type of engagements.
The reason why I'm doing this and creating this is to make you guys aware of it because I think it's really important and it could be very helpful for you.
If I get a little bit of extra money through affiliate stuff, that's great. It'll help me pay for my editor, but it's not like I'm going to go buy a car with it or anything like that. Anytime I bring a tool to your attention, it's because I think it'll help you.
WATCH THIS BLOG POST IN VIDEO FORMAT
What Is Outgrow.co?
As you can see below, this is the homepage of the website. As I said, it talks about booster marketing with interactive content. They have simple, no-code tools. That means no programming, which is what I needed to acquire qualified leads. That is exactly what it helps you do.
They have calculators, quizzes, all the normal stuff—but they also have assessments, recommendations, and polls. They even have chat box giveaways, forms, and surveys. Later, I’ll give you a tutorial of the dashboard so you can actually see how easy it is to create this stuff.
This is usually expensive to implement yourself, and you have to have a bunch of different plugins, so this makes it a lot easier.
Why Should You Create Interactive Content?
That’s a good question. I talked a little bit about it already, but let's start with the metrics.
It can increase your conversions by 30-40% Conversion could be sales, but it could also just be email signups. Building your email list is a big part of any business, so the ability to do it with this could be a really helpful thing.
In addition to that, as I said, it can actually drive traffic to your website because certain pages that have interactive content typically do well with SEO signals.
They've done studies on this and explained more about it on the site, so I'm not going to go too deep into it here. Basically, conversion rates without interactive content are 14% and they were able to bump them up to 43%. This is from an internal study they did with a bunch of their own clients.
The bounce rates without interactive content went from 62% to 17%. These are big indicators for SEO. If a page is really well-liked and it doesn't have a high bounce rate, that usually means that Google is more likely to rank it because Google looks at like, “Okay, people come to this page and stay on this page, so they must like this page. This is a good page.”
I don't think I've ever had a page with a 17% bounce rate. Maybe my homepage on this website, but I'm not sure. That would probably be the only one.
You can also increase your social shares. It can go from 3% to 28%. We've all seen this before; for example, it could be a Facebook ad that says, “Take this quiz to see what Marvel character you are,” or anything like that. They actually help you create this kind of stuff and generate those email leads.
Interactive content adds real value
So, why is interactive content awesome? It builds trust and it makes you look more much bigger than you are. When you're using interactive content, people look at these tools and think, “Wow, this is really cool. They put this together and they were able to do this.” In that way, it does build some real value and it makes people perceive you as bigger than you really are.
New traffic/engagement and conversion
Another part of it is that it can help you get new traffic. As I said, people engage with that stuff because they're curious to see the results. Then, your conversions increase, and if you're smart about it, then you can also collect emails on top of that.
Audience segmentation and targeted sales
They also do some pretty incredible segmentation and targeted sales. If you're a software platform trying to get sales, this is a good way to do it. They allow you to really segment and integrate fully with a bunch of different email platforms.
Overall, this tool blew my mind and I really mean that because I was like, “Wow, they have thought of everything.”
Previously I created a review about Thrive Themes Quiz Builder which is good for what it is and I liked it. But Outgrow saw that and said, “Hey, did you know about it this tool? Maybe you want to do a review on that.”
I get a ton of those emails, so I was like, “Ugh, okay. I'll take a look.” And then I looked, and I was like, “Wow, they really do some cool stuff.”
How Can Outgrow.co Help You?
Why is it worth it for you guys out there? You got these smaller businesses and you're like, “Oh, well. I'm not really sure if this is something I should do. How does it really help me?”
Decreases the bounce rates on your page
First, as I said, it can decrease the bounce rates on your pages. Again, this is a really big indicator for SEO if you have a quality page or not. For those who don't know, a bounce rate basically means someone comes in on a page and then leaves from the same page.
People usually do this. You've probably done this yourself on Google. When you search something, you see a result, you click in and you're like, “Oh, that's not what I wanted,” so you click back. That's not a good indicator of quality for Google. Google looks at that and they’re like, “Well, that's not the right page for their query.”
If you can decrease bounce rates on your pages, that's a really good way to keep your rankings on search engines near the top. Outgrow can reduce that because people are interacting with these tools, which takes time to do.
Because it takes time to do, that allows them to stay on the page longer and go to another page deeper in your website to maybe get the result of that particular thing that they were doing. Or, maybe they stay on the same page.
Increases conversion rates
It can also help increase conversion rates, but most of you are probably thinking, “Okay, how does this help me build an email list?”
First of all, email lists are huge. I remember there was a survey years ago, where everybody was saying that email marketing was way more important than social marketing, and I agree with that. For social media, I have Facebook groups and some YouTube channels, but that's about it.
I don't do much social; instead, I focus on email marketing and search engine optimization. Those are the two things that I really focus on the most and that yield some really great results.
Increases social shares of content
This is big. If you have a piece of content on your website and it's something that is interactive like a quiz, it might end up going viral. Then, you might be able to collect a ton of different emails from that, which is really important to help your business grow.
Increases backlinks for your content
This isn't talked about very often, but this is actually something that's really important. I can't say that I've done a ton of this, though I have done some with my websites and blogs. There are other individuals out there like John Dykstra from Fat Stacks Blog who talks about this quite a bit.
The idea is, is that you put interactive stuff onto a page, and make it part of a blog post. Then, people go there, put in their information, and if you collect that information and show that on your page, then you're going to get a lot more people linking to it because it's original data. People are thirsty for that data.
If you have industry-specific data or statistics for your particular niche, that's a really big deal. This can help you collect that data in an interactive way to keep people on the page and to also get them to see the results and potentially get more backlinks as well.
I think that alone is a really big deal, to not just retain all the visitors, but also help your whole website grow in general. You shouldn't underestimate that because building backlinks is actually a really hard thing to do.
Now, before I get to the tutorial, let’s go over the pros and cons of this platform.
Feature rich product
They have a lot of different things you can do, and I'll show you the backend of it in the tutorial. The options that they give you is mind-boggling.
Lots of interactive content options
I showed you the homepage a minute ago and told you all the different types of things that you could build, which is amazing.
You get really great support with the product. I actually looked all over the place and did research to make sure people weren't complaining about support. I've just started using it, so I'm not the best example because I haven't needed much support, but they do have really good support from everything I've been reading.
No programming needed
There's no programming needed, which is really, really big for me because as I've told most of you guys, I'm not a coder. If you tell me to create a tool, I can't do it because I can't code.
If you're one of those people like me who can't actually code or just don't want to hire someone to do it, that's a really big deal. They allow you to fully embed everything onto your website. They even have landing pages where you can lead people to take a quiz and get a result.
Allows for full embedding and integration with most email tools
They also allow you to fully embed on your own website, which is nice if you're trying to really track this stuff like I am, to see where everyone's going. They do integrate directly with most email tools, which is really cool because you can segment people.
For example, let’s say you have a quiz and the results are A, B, or C. You can actually segment them to A, B, or C, and then create an autoresponder for each one.
Those three different paths might be three completely different things, but this allows you to help them enter into the right segment. This is a little bit more advanced, but as you grow, you learn that it's really important to do that kind of thing.
Complicated platform and a bit overwhelming
In terms of the cons, to be honest, it is a complicated platform. There are so many different options; it's amazing how much they've done to make this platform. They do have training and resources to help you, but just understand that when you first start, it is a little bit overwhelming.
Reports of pushy sales people
This isn't something I experienced, but there are some people who have said that they're kind of pushy salespeople. If you get the lowest plan, then they’ll say, “Hey, why don't you upgrade to a higher plan? Why don't you upgrade?” and they'll kind of push that on you.
I mean, I can't speak from experience because I haven't had this problem, but if you're one of the smaller guys, you could just say, “Look, I'm a one-person shop and I don't really need the higher plan.” I think that would be the end of it.
Templates by Industry
That being said, let me get into the tutorial part of this. First, I want to show you some templates of what they have done and some of the tools they have helped companies build. We'll start there and then I'll actually show you the tutorial of the tool and how it works overall.
As you can see below, they have this little section of templates, which I think is really helpful. Again, if you're interested in this, just click here (and again, that is an affiliate link). If you use a link and you end up purchasing it, I really do appreciate the support. As I said, it just helps me pay for the editing of this post, so I appreciate that.
But if you go to templates, you can search by industry, and they have calculators, quizzes, assessments, giveaways, contests, etc. If you click on “Search by Industry” you can search by the particular industry that you are a part of.
Now, what I've noticed with this is that a lot of the examples they give are from some pretty big companies. The first one we’ll look at is Tesla. This survey will show you how much you save by buying a Tesla. As you can see below, they actually have a preview that shows exactly how this would work as an example.
You can create something just like this for your own brand. This is big—it’s a full landing page, but again, you can integrate this into something, as well.
Beauty and skincare is another category. Here we have a makeup photo contest, where you can run a contest, get people to send in a photo, and give them different prizes for doing so.
I'm not going to go over all these examples but you can go on the website to see it if you want. They also have all these different templates you can reference.
Now, let’s click on “Quizzes” to see what the examples are here. They talk about different things and how this one company, Macroscape, helped one of its clients get a conversion rate of 36% with an interactive quiz.
Now that you've seen a little bit of the examples (and again, you could just go and check it out yourself, if you want to dive deeper into it), let's go to the dashboard here and see how the backend of this tool works and how you can use it to create what you need.
As you can see below, we have quite a few different areas to this tool. You have “Dashboard,” “Analytics,” and “Performance.” This is where you can see how things are performing for you. I don't have a bunch of quizzes that are currently active because I've just been playing around with this tool.
But the things that I think a lot of you guys could use would be, for instance, the numerical calculator. They have some examples of this, like “What is my solar ROI?” or “What is the cost to remodel my kitchen?” There's a lot of different examples of how this would work.
They also have an outcome quiz. One of the things that I like with these quizzes that they offer is they have if-then logic. With quizzes, a lot of times you'll see the options are are ABC, ABC, ABC, for 10 different questions.
With this tool, you can go on different paths, so you can basically say, “Do you have brown or blonde hair?” If you click on brown, then you go down this path. If you click on blonde, then you go down this other path. You want to make sure that you have those options because you need to be able to segment people. Just by answering a quiz, they will be able to segment themselves.
There's a lot of different things that you can do there, but the point is I could create a quiz and put it on the homepage asking you what stage you are in for your online business. One choice could be that you haven't even gotten a domain name. That’s path one.
Another choice could be that you have a website, but need to grow it. That's path two. Or you have one website and you're looking to grow into a second or third website, which would be path three.
I would be able to segment my own users using one of these quizzes. Every business out there is different, but I'm sure you could find a way to use this for your own website as well.
Next is the assessment. I think this is a really good way of doing it or really interactive things. So how well do you know the Lakers? What's your digital maturity rank? Can you ace the Ultimate Friends Quiz? This is a stuff that you maybe… I know I've seen it on social media before the assessments. It's a good way of just getting diehard fans and kind of challenging them and being like, “Hey, can you get 100%?” That sort of stuff. I think that really, really works. And you can always, well, a lot of time capturing email at the end of that.
Polls are a great way to get people to engage in the content on your website, and they always want to see those results. Again, this can result in some links as well, so I think polls are really good.
This is really for e-commerce platforms, but this could be what type of shirt you should buy or what you should wear tonight. See what shoe you should wear to for tonight's game. It gives you different tools that will actually recommend e-commerce products to people who are visiting an e-commerce site.
Next, we have chatbots. Now, these are a little bit beyond my own scope of expertise, but I think it's pretty cool because these chatbots will allow people to put in information based on what the user is saying.
So, if the user says this particular word, then it triggers this particular response. There are some cool things you could do with chatbots; there is a lot of information about chatbots that you can read up on.
These are pretty self-explanatory. If you want to do a giveaway, they have a lot of predesigned templates for it, which is great.
Form or survey
The surveys can actually help quite a bit, again, to possibly build those backlinks naturally from the content that your followers are creating.
Closer look at a poll
Now, let’s look at one of these more closely. We’ll go with a poll. As you can see below, you can select a template. They give you examples and you can basically build your template or your poll to look exactly like these. The only difference is that you can change the images and the content within.
Or, you could also just start from scratch. I think that's the better way to do it. You can see previews of all this just by scrolling over them, or you can click on the eye to see them larger. But we'll just use the Chicago layout because I'm from Chicago.
So here it is—this is the start of it. The poll heading goes at the top and as you can see, you literally just click to edit it. You can add media, add a logo, etc. I'm not going to do a full build-out of this because it would take way too much time.
After you’re done with that section, then you can go on to the next one. As you can see below, you could ask “Are you Democrat or Republican?” and that sort of thing. You could also add one more option and then we could label it as Independent.
This next one is pretty simple. At the end of it, it tells what the percentage is of participants who agree with you, and then it says, “Hey, you can share this on social media.” Again, a lot of us have seen this before.
If you wanted to, you can add more questions to it. You could add a question, a lead generation form, or custom HTML. They do let you do totally custom stuff, too. One of the best parts of this is that it’s a no-code tool, so I could just say, “Hey, let's add another question.”
Now, if you click on “Configure” at the top, this is where we really get into the weeds. I'm going to kind of glaze over some of this because again, there is so much to it.
Tracking events/SEO localization/email notifications
As you can see below, you can do tracking events, SEO localization, and email notifications so you're aware when things are happening and you can also send emails to other people.
Integration is really big as well. You can integrate with all these different platforms. If you want to, you can do any type of social integration with this tool.
Embed on a webpage
Embedding on a webpage is a big deal to me. One of my first questions, when I was looking at this platform, was, “Can I embed this on my own webpage?” I don't necessarily want to send them to a landing page hosted by Outgrow.co. But they said, “Yes, you can do that.”
Some other things they offer are promotion checklists, launching an email, external scripts, and customized style sheets. There are so many different things here that it is a little overwhelming. If I spent a whole tutorial building this out, it would take me like two hours.
I'm not going to do that, but I will say that just giving this a shot and taking a look at it is totally worth it. Again, here is a link so you can actually check this out. Going in and playing with it yourself and then doing some of the training is totally worth it because of the sheer amount of options they have here.
I was talking to the person who told me about this and they were saying, “The biggest thing that'll hold you back here is your own creativity,” because their tool can do pretty much anything.
So, that was a configuration area. Next, we have the analysis and performance areas. As you can see below, I don't have responses because I haven't actually built this out, but you could see that you'll get detailed responses about all this stuff.
You'll see the questions where they stopped or finished, all the conversions, and all that data as well. Then, you can look at the performance and see some recommendations they have and how it’s doing compared to other things you've done.
I hate to sit here and do a full review and tutorial and not actually build this stuff out, but this is such a big platform. I was used to Thrive Quiz Builder, which is pretty simple. They've done so many more things with this.
They have grown this business by going after the enterprise market. They've done a really good job getting a big market.
Now, you're probably wondering, “What is the cost of something like this?” Let me go ahead and show you the pricing structure. It’s no secret; it's right here on the website itself. You could just go right over to the pricing and check it out.
As you can see below, it's really not too bad. For freelance (and this is just for the quiz) it's $14 a month if you do annual.
If you do monthly, it's $22 a month, so it's a little bit of a “gotcha” there.
The reality is, $22 a month just for the quiz is not too bad, really. I mean, if you have a business where you're just trying to collect a bunch of different emails, this is a really good way to do it.
Where it really gets interesting is the freelancer area that’s $45 a month. That’s a little bit more pricey, but if you're generating a ton of income from your email list, or you're really focused on your email list and want to get a bunch of people in, this is a great way to do it.
This can be $45 a month if you do it monthly, or $25 a month annually. You can actually save up to 44% by going annual.
I know it's not always easy to go annual because it's like, “Well, that's kind of a big cost to just make that leap.” But, maybe try it for a month or two and if you really like it, then you can go ahead and switch to the annual and save a ton of money.
Again, if you're interested I'd appreciate it if you use this link. As I said, I am an affiliate, but I will only make enough to cover the editing of this post. So, I appreciate your help with that, but I'm not buying a car with it or anything like that.
Overall, that is really what Outgrow.co is all about. I hope that you guys liked this post and got a lot of useful information from it.