Last Modified:
November 11, 2021

survey sparrow review

OneHourProfessor is reader-supported. When you buy through links on my site, I may earn an affiliate commission. Learn more

In today’s consumer-driven world, the most successful businesses are those that are customer-centric. 

It’s important to give your customers exactly what they want and provide them with the best experience possible. 

But, before you can do that, you must first gather feedback so you have the information at hand to help you make the best business decisions. For this, you need a reliable survey tool. 

Enter SurveySparrow.

SurveySparrow is a tool that lets you turn surveys into engaging conversations. It is a conversational interface that allows users to create and share high-quality, mobile-first surveys that offer a chat-like experience.

But as they’ve grown, it’s become much more than that over time and focuses more on helping employers better manage their customer experience as a whole.

Launched in 2017, the software currently has over 50,000 customers in 149 countries. It’s used by some of the top names out there, including FedEx, Gucci, Deloitte digital, Siemens, and Duke University.

If you want to know how you can leverage this powerful tool to help your business grow, read the rest of this review where I will analyze all the important things to know about this software. 

Is SurveySparrow Worth it?

SurveySparrow has a free version, and premium pricing starts at just $19/month, making this an affordable piece of software for gathering valuable insights to fuel your business’s growth. You can see their pricing page here.

Whether you want to understand your customers, students, employees, or other stakeholders, this tool has all the features you need to gather important information and glean actionable insights from your data.

You can use it for all types of functions, including:

  • Customer experience
  • Product experience
  • Employee experience
  • Marketing experience
  • Sales experience, etc.

With it, you have the power to improve every aspect of your business. 

The survey tool works well regardless of the industry you’re in, whether it’s hospitality and travel, market research, education, or healthcare. 

Agencies and SaaS startup programs will find this software particularly useful, and it will pay for itself in no time by providing you with real-time insights to help you provide a better customer experience, generate quality leads, and boost your conversions.

Who is SurveySparrow Good For?

SurveySparrow is perfect for individuals and businesses of all sizes that want to engage better with customers, employees, vendors, etc. 

This tool will help you improve the experiences of your stakeholders by running engaging surveys that derive tons of insights to help you steer business growth.

The software is flexible and affordable and offers great support to resolve any issues fast. There’s a mobile version that is perfect for small screens and looks good on any device, and the conversational style of the surveys is great for boosting engagement levels. 

Overall, this is a great application to gather opinions on various subjects.

SurveySparrow is perfect for:

1. Startups

Startups that join the SurveySparrow program can get $2,000 worth of credit for just $500 and benefit from getting the complete feedback loop done right, including marketing analysis, segmentation, concept testing, product specifications, user experience, product satisfaction, pricing research, and customer loyalty.

2. Educational Institutions

SurveySparrow helps students and teachers in education to learn today and grow tomorrow with a variety of engaging surveys.

3. Nonprofit Organizations

The platform offers 15% for NGOs that want to gain valuable insights from their donors, volunteers, and other stakeholders.

4. Small to Large Businesses

Thanks to its impressive range of features, SurveySparrow is perfect for businesses that want an all-in-one solution, as well as those that want custom options to help them elevate their enterprise’s experience management.

5. Solo Entrepreneurs

SurveySparrow is also perfect for solopreneurs and marketers who want a seamless way to find insights that will help them grow their businesses.

SurveySparrow Functionality

This is an all-in-one business ecosystem with features galore. It’s the easiest way to close the feedback look and take your business to the next level. 

Below we take a quick peek at some of the platform’s top features, but first, here’s a list of some of the many features available and the different things you can do with SurveySparrow: 

  • Executive dashboard
  • Create and share beautiful surveys
  • Customer journey map
  • Gain rich insights into your audience
  • Create recurring surveys
  • White label surveys
  • Build and embed surveys
  • Conversational forms
  • Mobile-first surveys
  • Audience management
  • Smart/video surveys
  • API, webhooks, integrations
  • Accept payments
  • Create custom workflows

This list of features barely scratches the surface. 

Here’s a more detailed list of some of the most prominent functionality of this popular app:

1. Classic Forms

SurveySparrow allows you to build any type of survey for any purpose, in any language. You can either start from scratch and build your own survey or use pre-built templates to make your work easier. 

“Classic” forms are designed to be conversational and “Chat” surveys maintain the dynamic factor. The user interface (UI) of these surveys resembles chatting on Whatsapp or other similar software. 

2. Easy Sharing Options

The platform has easy sharing options so you can share surveys across any of your marketing channels, including the web, mobile, social media, email, etc. 

This way, you can create a convenient process for collecting feedback from your target audience.

You also get recurring surveys where you can send surveys to your audience at regular intervals to help you gauge employee or customer pulse on a consistent basis.

3. Built-In 360-Degree Assessments

SurveySparrow has 360° feedback software that helps you create customizable assessments so you can gather actionable employee data and feedback. 

This feature makes assessments highly intuitive, and there are also robust reporting features and cross-tabulation tools to help you generate personalized development plans for your employees. 

The best part is that the assessments can be designed to be used as part of your organization’s continuous performance review process, instead of limiting yourself to an annual ritual. 

4. Built-In NPS Platform

The Net Promoter Score or NPS is one of the best questions you can ask to build customer loyalty, and SurveySparrow has a dedicated NPS platform to help you in that regard. 

It has specially-curated features that allow you to create customer fandom automatically. 

For instance, you might ask “How likely are you to recommend this product to your friends and family?” and the respondent will express their willingness on a simple opinion scale from “Not very likely” to “Extremely likely”. 

Of course, you can state the question in any way that makes sense for your own business, as in the example below: 

Based on this rating, you can divide customers into detractors, passives, and promoters so you can inform your marketing strategy accordingly.

5. No-Code Chatbots

The platform lets you embed a chatbot on your website or product so you can drive more engagement. 

There is no need to learn a single line of code to add a bot, and the hassle-free process can be completed with just a few clicks. 

You’ll be able to design and create a chatbot that matches your brand voice and style by following the platform’s intuitive prompts. Afterward, you can simply copy and paste code onto your website and your bot will be live.

6. Multiple Users and Subaccounts

Easily manage multiple accounts under a single parent account. For instance, if you have different teams in your company, you can oversee everything from one convenient dashboard. The sub-accounts have centralized billing, and you get a hassle-free checkout.

7. Single Sign-On (SSO) for Teams

Users can log in to the account using the organization’s credentials with the single sign-on feature. This helps to prevent the juggle between multiple users and ensure secure logins.

8. Visual Workflows

You can automate actions according to a variety of survey triggers. This set and forget feature allows you to set conditions and perform tasks when responses clock in so you only have to configure your survey once.

9. Multilingual Surveys

This feature allows you to collect feedback from anywhere in the world, in any language. With it, you can break the language barrier and reach out to a wider audience. 

This means you can have one survey with many languages, instead of having to create separate surveys for each language used by your audience. Respondents can select their preferred language from a drop-down menu before proceeding with the survey. 

You can also update your SurveySparrow account according to the selected languages. Supported languages include English, French, Italian, Chinese, Dutch, Czech, Russian, and almost 50 others.

10. Off-Line Data Collection

With this feature, you can create a survey online and then collect responses, even when there is no Wi-Fi connection. 

When using offline surveys, the data will be updated and stored when an internet connection is established. SurveySparrow guarantees no loss of data and a smooth internet-free experience. 

This is a handy feature for when you have to collect feedback or data in-store or from a remote area.

In addition to all the features listed above, the platform also provides you with the following: 

  • Executive Dashboard: This dashboard consolidates your effort so you can collect, analyze, and correlate your survey data in one convenient place.
  • Sentiment Analysis: Read more into the comments left by your audience to get deeper insights and tag responses appropriately.
  • Custom Workflows: Define conditions to design a workflow that is best suited to various types of responses gathered through your surveys.
  • Advanced Integrations: Choose from over 1,500 integrations to add your CRM, HR software, or any other tools to create a smooth workflow.
  • White Labelling Feature: This enterprise-grade feature lets you remove SurveySparrow branding from your URLs before sharing them.
  • Case Management: This case management feature makes it easy to close the feedback loop and ensure that all responses are accounted for and that the appropriate action is triggered.
  • Custom Data Center: This feature will help you ensure that your organization complies with data sovereignty and security requirements in any geographic region.
  • Custom Reports: Design and build custom reports from your responses and metrics to meet your requirements so you don’t have to read between the lines to identify trends.

In addition to all this, SurveySparrow has stellar customer support. There’s not a bot to be seen anywhere among their team. Whenever you need help, you can be sure a human is on the other side giving you the support you need – even for those using the free version. 

You can get in touch with support 24/5 via email or phone. The support team also proactively reaches out to users to ensure that they are getting the most use from the platform. 

They share the best use cases suited for specific businesses so you can achieve the best results possible.

SurveySparrow Pros and Cons

It’s clear to see that SurveySparrow is a powerful survey tool that you can use to gain a better understanding of your audience. 

But, like all other software, it comes with its own set of benefits and drawbacks. Listed below are some of the main pros and cons of SurveySparrow.


  1. Ease-of-use: The intuitive platform lets you create beautiful, engaging surveys quickly and easily, with no need to learn any coding skills.
  2. Offers Rich Insights: With SurveySparrow, you can get insights to make better decisions for your customer journey, user experience, and marketing/sales experience. 
  3. Ideal for All Businesses: This survey tool is perfect for all industries, including healthcare, education, agencies, market research, SaaS startup programs, etc.
  4. Advanced Add-Ons: You can integrate various apps and software to help you streamline your data collection, marketing, and sales efforts.
  5. Beautiful Templates: SurveySparrow has a wide range of stunning survey templates to choose from. 


  1. Limited Machine Learning: The software doesn’t make much use of machine learning, which could be limiting for some businesses that collect lots of data. 
  2. No Reputation Management Software: SurveySparrow doesn’t offer tools for reputation management, which means you would have to integrate a third-party app.


SurveySparrow has a simple, flexible, and scalable pricing structure that allows you to get the right plan to create the best experience for your audience.

You can sign up for a free 14-day trial with no credit card required. After that, you can upgrade to one of the premium plans, which are as follows:

  • Free Plan: $0/month
    • 3 active survey projects
    • 10 questions per survey
    • Classic and Chat surveys
    • Self notifications
    • Custom reports filter
    • Workspaces
    • Response notifications
    • Share via a link, QR code, embed
    • Embedded survey
    • Unlimited users
  • Basic Plan: $19/month
    • Everything in the “Free” plan + 
    • 300 responses/month
    • 900 email shares/month
    • 1 user included
    • Unlimited questions
    • Display logic
    • Skip logic
    • Scoring
    • 10,000 contacts
    • Share via email, social media, web URL
    • Schedule close date
    • Phone number validation
    • Data export (PDF, CSV, XLS)
    • Generate custom reports and charts
  • Premium Plan: $29/month
    • Everything in the “Basic” plan +
    • 2,000 responses/month
    • 6,000 email shares 4/month
    • 1 user included
    • Expressions
    • Case management
    • Customizable email templates
    • Unlimited contacts
    • SMS share
    • Custom CSS
    • File upload
    • Survey redirects
    • Multiple thank you pages
    • Question-and-answer piping
    • Hidden fields/variables
    • Password-protected
    • Randomization
    • Recurring surveys
    • Send a copy of responses
    • Social meta-tags
    • Multilingual surveys (manual
    • Accept payments

You can customize your plans with a variety of add-ons depending on your needs. These include additional users, SMS share, raise API limits, subaccounts, off-line devices, Shopify plan, and much more.

Product Support

SurveySparrow offers support in a variety of ways, including:

  • Email/Helpdesk
  • FAQs/Forearm
  • Knowledge Base
  • Phone Support
  • 24/7 Live Rep Support
  • Chat

You also get in-person training, as well as live online training, webinars, documentation, and videos.


You can connect SurveySparrow to your favorite tools and apps to create a seamless workflow instantly. 

This cloud-based, SaaS, and web-based software comes with a ton of integrations, including connections to thousands of apps and software tools via Zapier. 

From CRM and productivity to eCommerce, analytics, payments, marketing, and sales automation, etc., you can have all the tools you need in one convenient place.

Integrations include (but are not limited to) the following:  

  • Stripe: Accept global payments securely from respondents and offer discounts.
  • Zapier: Connect any app of your choice to organize workflows easily.
  • Google Analytics: Quickly and easily view and analyze your survey traffic.
  • Facebook Pixel: Track and assess your ad campaign effectiveness.
  • HubSpot: Generate leads, map contact fields, segment your audience, etc.
  • Slack: Get notified of survey responses and manage various channels.
  • Intercom: Manage users, trigger NPS/CSAT surveys after chat, direct user responses.
  • Salesforce: Map survey responses to Salesforce to generate and enrich your leads.
  • MailChimp: Manage subscribers, gather feedback, manage tags, etc.
  • Power BI: Transform your survey data into actionable insights.
  • Rybbon: Add coupons and incentivize your surveys for higher response.

Is SurveySparrow Legit?

Whether you have a budding startup or a full-fledged enterprise, this all-in-one platform is perfect for your business ecosystem. 

The software will provide all you need for gathering valuable data to help you find the answers you need – from audience/employee experience, product experience, marketing, and sales experience, and much more.

In particular, investing in this tool will help you provide a better customer experience and timely customer support – things that are crucial in today’s consumer-driven era.

In short, this is the complete experience bundle your business will ever need. It has subaccounts, multiple users, single sign-on (SSO) for teams, multilingual surveys, visual workflows, and many other tools designed to streamline your entire workflow.

Check out what other SurveySparrow users had to say about the software:

If you’re ready to give it a try, simply sign up for a free trial and test out the different features to see whether this survey tool is the right one for you.

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}