ThriveCart is shopping cart software that allows you to create beautiful high converting cart and checkout pages for your products and services.
The software has been around since 2016 when it was first created by Josh Barlett, and today it’s among the most popular tools that provide a bug-free shopping cart experience.
If you’re on the fence about whether or not you should buy the software, this ThriveCart review will give you the ability to make a more informed decision.
Is ThriveCart Worth it?
This is a full review of ThriveCart so I’m going to give my thoughts on every aspect of the product. I’ll share with you how it compares to other popular alternatives so you can make a better-informed decision as to whether or not the software is right for you.
But, the bottom line is ThriveCart is absolutely worth it. It comes with an arsenal of tools designed to help you boost your conversions and sales, which means that this product will pay for itself quickly with a provable ROI (return on investment).
Running a single campaign with just one bump or upsell could be all you need to pay for this software forever. In fact, that one campaign would likely pay for it many times over, and that’s why I highly recommend ThriveCart for marketers.
If you do purchase ThriveCart, I’d be grateful if you supported me by clicking on this link to purchase.
Who is ThriveCart Good For?
ThriveCart is right for you if:
- You are an online entrepreneur
- You run a consulting business
- You sell physical products that require shipping
- You sell information products (online courses, e-books, software, audiobooks, etc.)
- You run a membership site
- You sell recurring subscription products that require monthly rebilling
- Your digital marketing agency runs campaigns for various other businesses
If you sell digital products, then this could be the perfect tool for you. The platform is specifically built for selling online courses, ebooks, videos, etc., and it gives you access to robust email marketing integrations so you can automate the delivery of your products.
The software has everything you need, including built-in affiliate management tools to help your marketing efforts and boost your sales and revenue.
ThriveCart is NOT a good fit for you if:
- Your online store has multiple physical products (in which case, Shopify or WooCommerce would be a much better option for you)
- The supported payment providers (PayPal, Stipe, etc.) cannot be used in your country
- Your business doesn’t involve selling any kind of product online (Duh!)
Although ThriveCart can also be used to sell physical products, it only works well if you have a handful of products. You can set each of them up in ThriveCart with dedicated checkout links, but the platform is mostly made for digital.
However, if you have a larger library, things will get a lot more complicated. In this regard, ThriveCart does not compare and it can’t be used as an alternative unless you use a site like Shopify or WooCommerce to display your products and then link them to a ThriveCart checkout.
Thankfully, ThriveCart is working on an update for physical products which will allow users more flexibility when selling physical products.
The bottom line is, despite being the new kid on the block, ThriveCart already has a list of features that make it a worthy contender for a spot on the list of the best shopping cart software tools.
ThriveCart Pros and Cons
There are many reasons to love ThriveCart. It offers one of the best shopping cart experiences out there, as well as regular new feature releases.
Of course, like any other software, ThriveCart also comes with its own set of drawbacks. Listed below are a few of the pros and cons of this software.
- User-Friendly Interface: ThriveCart’s interface is clean and easy for beginners to understand. You don’t need any coding or technical knowledge to use the tool.
- Multiple Integrations: The platform integrates with every major payment gateway.
- Flexible Payment Models: ThriveCart has flexible payment models, including subscriptions, trials, and plans.
- Supports Bump Offers: You can use bump offers (add ons at checkout pages to increase average order value), one-click upsells, downsells, and more in your marketing.
- Granular Coupon Control: The platform gives you absolute control over discounts and coupons.
- Built-in Affiliate Management: If you want to set up affiliates to sell your products, they have the functionality built in.
- Easy Reporting: ThriveCart offers a reporting dashboard with advanced filters that is simple to use, and offers in-depth insights to boost your marketing results.
- Detailed Documentation: ThriveCart has a library full of detailed support articles, how-to tutorials, and more to provide support for all possible issues.
- Facebook Community: There is an active Facebook community group where you can ask questions and network with other like-minded individuals.
- Limited Template Selection: ThriveCart’s selection of checkout templates is quite limited and I feel they should design/offer more.
- Lack of Customization Features: It lacks the robust customization features found in some other shopping cart options.
- No Cryptocurrency Payments: When using ThriveCart, you have to find a different way to accept cryptocurrency payments.
- No Emergency Support: ThriveCart doesn’t offer live chat or phone support for emergencies.
- Not Great for Selling Physical Products: If your business sells multiple physical products, this isn’t the best solution for you.
- Unsuited for Selling Services: The platform isn’t designed for selling services, although it’s still possible to make it work if you really wanted to.
Top ThriveCart Functionality
In this section, we’re going to take a closer look at the different aspects of ThriveCart’s functionality to help you understand how it works.
Understanding ThriveCart Upsells and Downsells
Upselling simply means persuading or nudging a customer to purchase an additional, or more expensive product when they get to the checkout page. This is a proven way of increasing sales and boosting the lifetime value of your customer.
If you aren’t upselling your customers soon after they make a purchase on the cart, then you are leaving tons of revenue on the table.
ThriveCart’s tool could possibly be the one thing you need to boost your sales and revenue.
This is particularly true when you consider that according to recent statistics, the probability of selling a product to a new prospect is just 5-20%, while the probability of being able to sell to an existing customer is a whopping 60-70%!
By putting the right upsell offer in front of your customer at the moment when they are about to check out, you will likely generate a lot more revenue. ThriveCart makes this process easy with its one-click upsell feature.
You can quickly and easily add an upsell to any product page with just the click of a button. Do it once, and it will reflect on every page unless you set exceptions.
In ThriveCart’s dashboard, you can either use the upsell page that comes with the cart, or you can create your own page to match your branding and style.
Here’s the simple three-step process for how this works:
Step #1: The customer gets to the checkout page
Step #2: You present them with a custom upsell page
Step #3: After they make the purchase, they are taken to the “thank you” page (note that they still see this page even if they don’t accept the “upsell offer”).
Depending on whether the customer says yes or no to the first upsell offer, you can still offer them another one-click upsell or a down-sell.
In fact, this feature is so robust that it almost deserves its own review.
The ability to do this is crucial. As marketers, if you aren’t able to sell them on a primary product, you want the ability to sell them on something else.
This functionality lets you do that!
And we haven’t even got to the bump offers yet!
If you don’t know, a “bump” offer is used on the checkout page of a site to attempt to get the user to add another item to the cart, usually of lesser value than the product they’re buying, to increase the average order size.
Although the “bump offer” feature has a lot less flexibility than the coupons and discounts feature, it’s important to note that the ability to use it on your checkout page is something that isn’t supported in all shopping cart software. This serves as yet another big plus for ThriveCart.
In addition to supporting upsells, downsells, and “bumps”, the software also supports trial offers, subscriptions, and multiple payments, which gives you a wide range of possible options for testing your products and boosting your customers’ lifetime value (LTV).
Thrivecart Checkout Page Functionality
As a marketer, you already know how important the checkout page is for converting prospects. But, while getting people to the checkout page is certainly moving in the right direction, actually getting them to click the “buy” button is a whole different battle.
That’s why it’s important to have a checkout page that’s designed for high conversion rates. If customers have a bad checkout experience, it can cause even the most qualified prospects to bail at the last moment.
As stated on their homepage, ThriveCart offers “high converting cart pages” that will help you optimize the shopping cart experience for your customers and skyrocket your profitability.
Here is a comparison of a checkout page from JVZoo:
And one from ThriveCart:
It’s clear to see that ThriveCart’s checkout page is more modern and optimized for conversions.
Cart Template Designs
ThriveCart has four high-converting cart templates, each of which has been thoroughly tested and proven to boost conversions.
You have the ability to customize them to match your brand and the products you offer. This can be done easily with just a few clicks of the mouse, even for non-tech savvy individuals.
Although the options are really limited right now, the ThriveCart team is working on adding more templates and customization options to the cart, so I will be updating this section with new information in the coming months.
There are four design templates to choose from:
Depending on the type of product and price point, there are multiple ways to present your shopping cart:
- Standard: This is the typical order form page and it’s great for big-ticket items.
- Sales Cart: This is a landing page and shopping cart on one page.
- Embeddable: You can add this to any existing page via ThriveCart integration.
- Popup: This is a button-click popup order form that’s great for low-ticket or impulse-buy items.
It’s important to note that the four cart design templates are tied to vastly different checkout behaviors.
For instance, if you want to use a one-step checkout on ThriveCart, you will have to opt for the first template.
If you would rather go with the pop-up checkout page so customers can checkout directly on the sales page on your own website (without being redirected to Thrivecart’s hosted cart), you will have to choose the last template, and so on.
Of course, the templates are customizable, but the customizability only goes as far as the contents of the page, not the overall checkout page appearance.
In addition to being built to emotionally connect with customers, all the checkout and cart pages, designs, and layouts on ThriveCart are mobile responsive.
Fully Customizable Designs
One thing that I think is important to note here is that even though you are “stuck” with the cart templates, you can fully customize the look and feel of your actual checkout pages.
Meaning, you’ll have to keep the templated areas as they are, but you can add images/buttons, adjust text, and colors of the page itself.
This is important to understand as it will allow you to create a page that it on-point with your brand so it doesn’t feel like a weird user experience and reduce conversions.
Affiliate Program Creation
As previously mentioned, the platform has a robust affiliate platform center where you can create affiliates for the products you sell. In fact, there’s an entire suite built into the software dedicated affiliate management.
The main thing you’ll notice in ThriveCart’s affiliates feature is the clean, user-friendly reporting dashboard that is easy to navigate and read. It offers a wealth of data to mine for helpful insights.
There are five tabs in the affiliate center:
- My Affiliates
- Product Options
As you dive deeper into each of these tabs, you will discover options that give you even more control over the way you handle your affiliates, their payout settings, and much more.
You can even have custom commissions for different affiliates on your team. You also have the ability to set second-tier affiliate rewards for sales made by the people referred by your affiliates.
This is an invaluable tool when it comes to marketing your product(s), and it’s yet another reason that places ThriveCart head and shoulders above other shopping cart software options.
Being able to properly integrate your shopping cart with the rest of your sales and marketing stack is essential.
The depth of your integrations (or lack thereof) can be a major determining factor in the success or failure of your business.
ThriveCart has an extensive list of integrations to rival some of the big names in the industry. This is quite impressive considering the age of ThriveCart as a product offering.
One of the questions probably going through your mind right now is “How well does Thrivecart accept different payments?”
ThriveCart integrates with all major payment processes, including:
- Apple Pay
All of these are pretty standard for shopping carts. However, The software also offers deeper integrations than you would find many other carts. These include one-click upsells or downsells through PayPal.
You can find out more information about Thrivecart payment processors here.
If you do want to accept cryptocurrency payments, you should note that Stripe lets you accept those payments, even though ThriveCart doesn’t work with that or any other cryptocurrency.
Having said that, ThriveCart works very well with the major payment processes currently available on the market. And, there are upcoming integrations, such as Braintree, as well as an option for direct bank transfers in the works.
While we’re on the subject of payment integrations on ThriveCart, we may as well take a look at the payment models that are available to you.
ThriveCart offers a high level of flexibility over the models you can use for product payments.
There’s a number of options that you can choose from, including:
- One-time fee
- Split-pay or Multiple payment plans
- Name your price
- Subscriptions (Monthly/Quarterly/Yearly)
- Free trial period
- Automatic sales tax
- Product quantity limitations
- Support for 22 different currencies
ThriveCart has a whole bunch of features to help you boost sales, including discounts and coupons. It has a whole subsection dedicated to the creation and management of coupons, which means you have a significant level of control even over the smallest details.
You can set a fixed amount or percentage. You can also expire the coupon after a fixed number of uses or a set period of time.
Furthermore, you have the ability to automate attribution to an affiliate, applying a coupon to a single product or all your products, and much more.
Overall, ThriveCart’s payment models and integrations give you great flexibility by allowing you to apply independent rules to any offer at a very granular level.
This includes different payment models, such as one-time fees or subscriptions, optional settings for product quantity, and even adding a trial to your upsell offer.
The best part about their payment models is that regardless of how complicated your sales funnel may be, the user interface is so simple and easy to navigate that even a complete beginner will be able to easily complete the setup process.
ThriveCart membership integrations include sites like:
- WishList Member
- Digital Access Pass
- Thrive Apprentice
Although this is one of the most important areas of integration for this shopping cart software, it does seem a little bare in comparison to other options on the market.
If you use a different membership platform that is not included on the list, you can still use ThriveCart while integrating your membership website with your email provider.
So, for instance, if you use a membership site like Memberium, you can integrate it with ActiveCampaign, which perfectly integrates with ThriveCart.
This means that there’s no need for the membership site and ThriveCart to communicate. So, technically speaking, if you are trying to make money on YouTube, ThriveCart could be an amazing option for you to bypass a website build completely.
Other solutions, such as Thinkific and other online course platforms, can be easily integrated using Zapier. Although not as simple as direct integration, it’s still a very straightforward process.
You can find out more about the membership site integration process here.
Email Marketing Providers
The majority of ThriveCart’s integrations right now are under email marketing, and the list includes most of the popular email providers, such as:
You can integrate your autoresponder into your shopping cart to help you increase your sales. Autoresponder integrations are easy.
All you have to do is go to the “Settings”:
Click on “View” next to integrations.
Next, locate “Autoresponders” from the list of integrations. Click on the “View Settings” button, as shown in the image below:
Find your autoresponder from the list, and then follow the instructions.
To complete the process, click “Integrate Now“, and that’s it, you’re done! Now you are able to send automated emails to your customers and subscribers.
If you don’t see your email provider on the list, you can still integrate using the HTML form. Alternatively, you can get your autoresponder set up via Zapier.
Either way, this means that you can integrate virtually any email service provider with ThriveCart.
Click here to discover more about ThriveCart’s email integrations.
ThriveCart isn’t just for selling digital products, and if you use the shopping cart software for selling physical products, there are countless fulfillment services you can choose from, including:
- Google Sheets
While ThriveCart isn’t really built for physical products now, I am certain in the future they’ll be able to handle this part of online business much better.
You can find out more about ThriveCart’s fulfillment service providers here.
ThriveCart’s webinar integrations only has one service listed: Demio. And, considering that it isn’t one of the more popular platforms, this is certainly one aspect of ThriveCart that can use some improvements.
You can find out more about ThriveCart webinar integrations on this page.
Although ThriveCart doesn’t offer a long list of integrations in this area, keep in mind that you can use Zapier to integrate many other webinar systems as needed.
I should point out that the quality, as well as the speed of implementation, of the integrations they do have, is very impressive.
Fortunately, since ThriveCart is supported by Zapier, it means that you have hundreds of possible integrations with all the apps in Zapier’s continuously growing library.
ThriveCart places a higher focus on deep integration so as to allow users a lot more flexibility and control over the way the apps work with each other.
When it comes to integrating stacks, ThriveCart clearly understands exactly what their customers need, and it’s very likely that the list of apps supported by the platform will continue to grow at a rapid rate based on customer feedback.
ThriveCart vs Competitors
In this section, we take a look at ThriveCart in comparison to a few of its main competitors, SamCart, ClickFunnels, and Shopify.
ThriveCart vs. SamCart
SamCart is among the few shopping cart software options that can compare closely to ThriveCart. Both platforms have similar designs based on the premise to help marketers and online entrepreneurs better manage and optimize their sales.
There are features to help glean deeper customer insights, boost conversions, increase the value of each transaction, and much more.
The main difference between the two shopping cart software options is that ThriveCart is a lot more affordable compared to SamCart. ThriveCart only costs a one-time fee of $495, while SamCart costs $199 per month for access to a similar set of features.
One major advantage SamCart has over ThriveCart is that it has a wonderful selection of checkout templates. But, with ThriveCart’s team working on increasing the template and customization options, plus being able to get shared templates from others, this won’t be an issue for much longer.
There is no doubt that SamCart is a great platform that can get the job done, but when it comes down to it, it is quite a bit more expensive with the $199 per month for access to what are similar features that you get on ThriveCart for a one-time price payment.
ThriveCart vs Clickfunnels
Clickfunnels has been one of the most popular solutions for building sales funnels for the past few years. It allows users to choose from a wide variety of templates to use as they see fit, including templates for sales, subscription, lead capture, events, squeeze pages, and more.
You can customize each of these templates to match your branding and style. Having said that, ThriveCart is NOT a landing page builder, nor is it a complete sales funnel system. Therefore, it’s not fair to compare the two, unless when looking only at the shopping cart and affiliate management features.
Here are some of the pros of Clickfunnels:
- Intuitive drag-and-drop page builder allows easy customization of the shopping cart
- Complete sales funnel suite, ideal for those who want everything under one roof
- Offers one-click upsells and downsells, as well as bump offers to increase profits
- Built-in affiliate management system
- Robust reporting for specific sales funnel revenues
Clickfunnels also has some major disadvantages compared to ThriveCart.
For instance, the platform doesn’t offer direct PayPal integration. There is no Google Pay or Apple Pay support, and the software is not compliant in the EU for digital sales tax. The affiliate marketing system is only available in the Etison suite, at a cost of $297 per month.
Bottom line, which is better for you: Clickfunnels or ThriveCart?
It’s clear to see that ThriveCart is the best and most affordable cart solution and affiliate management tool of choice if you’re focused solely on a shopping cart.
Although it may have a few limitations, such as the lack of a drag-and-drop feature for advanced customization of the cart and checkout pages, these are features that are coming soon, which still leaves ThriveCart as my preferred choice.
Thrivecart vs Shopify
As I’ve already mentioned if you sell physical products, then an eCommerce solution like Shopify is likely a better option for you.
On the other hand, if you mostly sell digital products, then ThriveCart is likely a better solution that is more affordable and easier to manage than Shopify.
The current price makes it unbeatable in terms of value for money. Overall, ThriveCart is better than Shopify for online entrepreneurs selling digital products.
At the moment, ThriveCart has an early bird lifetime offer, which looks like this:
You can get ThriveCart Standard for just $495
Or, you can opt for ThriveCart Pro for a one-time fee of $690
The ThriveCart “‘Pro” edition is a much better deal because of the following available features:
- Affiliate system
- Dunning (rebilling) for failed or soon-to-be-expired credit card transactions
- Automatic sales tax calculation
- Custom domain name
The custom domain name is a must-have for marketers, and the biggest reason to get ThriveCart “Pro”.
In today’s world where third-party cookies aren’t allowed, you need a reliable way to measure your shopping cart traffic and conversions.
So instead of your shopping cart looking like “yoursite.thrivecart.com,” with a custom domain, it will be “order.yoursite.com”.
ThriveCart Pricing: The Bottom Line
Considering what this shopping cart can do for any business’s bottom line, the one-time amount of just $495 is compelling.
Also, when compared to other shopping carts with the same level of features and functionality for the same amount, but per year, ThriveCart undoubtedly offers the best value for money because of its lifetime pricing.
I don’t know how long ThriveCart will offer a lifetime deal and I’ve seen talks of them eventually going to the monthly pricing model, so if you’re on the fence I HIGHLY recommend getting ThriveCart now to lock in the price.
Seeing as the shopping cart plays such an important role in your business, it’s crucial that you should have the support you need if you come across any obstacles.
Whether it’s understanding the software and finding ways to get the most out of it, or if you experience technical challenges, such as setup issues or unscheduled downtime, it’s important for you to get help when you need it.
Luckily, ThriveCart’s documentation is packed full of detailed support articles, how-to tutorials, and more.
This will take care of most of the elementary problems you might face when using this shopping cart software (particularly if you aren’t familiar with the way shopping cart software works).
You can also use ThriveCart’s official Facebook group, where you can interact with the ThriveCart team and an engaged community of over 5,000 members.
On Facebook, the ThriveCart team actively replies to all member queries, which means you are likely to get the answers you need quickly.
Although this is still not a reliable means of support, particularly when facing an emergency situation, it’s still helpful to know that you can always find someone on this platform willing to chip in and offer a hand at any time of day or night.
Unfortunately, ThriveCart does not currently have live chat, phone support, or any other direct lines of communication.
This means that if you need immediate assistance, or if you’re facing an urgent situation, the only way to get direct support is by submitting a ticket. Seeing as this can take up to 24 hours (not including weekends), it’s certainly not ideal for emergency situations.
But, it makes sense they do this considering it’s a one-time payment and not a monthly recurring bill.
Can You Integrate ThriveCart with Zapier?
ThriveCart connects your apps with Zapier. It allows you to instantly integrate over 2,000 apps so you can automate your work and boost your productivity. If you have access to more than one ThriveCart account, you have to choose which account you want to integrate with your Zapier account.
Does ThriveCart Work With WooCommerce?
ThriveCart can be integrated with WooCommerce in a matter of minutes, all without having to learn a single line of code. Zapier lets you do this in just a couple of minutes, with a few clicks of the mouse, even for beginners with no technical knowledge.
Can ThriveCart Handle VAT?
ThriveCart does have a feature for enabling sales tax collection. EU customers can simply enter a valid VAT number for their country, and the correct sales tax amount will be removed from the order. ThriveCart’s system checks to ensure that each VAT ID is valid to the customer’s country. For customers outside the EU, the VAT field will not be shown since it’s not relevant.
Does ThriveCart Allow Coupon Codes?
ThriveCart does allow coupons, and the software also gives you the choice of setting a coupon to specific products, as opposed to negatively applying the coupon to all products in your account. If you want to, you can still use a generic coupon and set it for all the products in your account.
Can You A/B Test Checkout Pages on ThriveCart?
ThriveCart has a robust A/B testing tool that lets you test different pages and products so you can compare them against each other. You can either use the same product with slight variations in pricing, format, pricing options, and so on, or you can use a completely different product in order to see which one performs best.
A/B testing on ThriveCart works in much the same way as other A/B testing platforms. The A/B test rotates the variations for a set period of time, at which point the winner will be shown.
Does ThriveCart have a Money Back Guarantee?
ThriveCart doesn’t have a money-back guarantee, but they do have a 30-day “pays for itself” refund guarantee. This means that if the software doesn’t pay for itself in your business within 30 days, they will work with you until it does.
How Does Thrivecart Pay You?
ThriveCart doesn’t hold, process, or manage affiliate commissions. Affiliates get their payments directly from the vendors. Automatic payment occurs once you have integrated a PayPal account into your affiliate dashboard. If not, payments will still be tracked, and the vendor can pay the affiliate manually.
Is Thrivecart Legit?
The software has undergone over four years of development and has a long feature list that will please even the most skeptical marketers
Aside from a few things that could be improved on, such as the lack of cryptocurrency support, and limited customizability, Thrivecart still offers one of the best and most flexible checkout experiences I have seen in shopping cart software.
It has an arsenal of tools to help you not only make more sales but also increase the value of each sale – AND it’s offered at a dramatically discounted one-time fee.
Bottom line: ThriveCart is legit.
If you’re looking to get it, I’d be appreciative if you used this link to support me.
This article has covered all the software’s features and functions. We weighed the pros and cons, and I’ve shared my first-hand experience of the tool. You now have all the information you need to decide whether or not ThriveCart will be the right option for your business.
What do you think of ThriveCart? Worth the money? Let me know in the comments below.