May 28, 2020

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Today I am here to tell you 10 ways to quickly increase your Google AdSense earnings by about 30%. You’re probably asking, “Why did you go with 30%?” Well, the answer is simple; when I started out with my own websites, I couldn’t find a lot of good information about this, so I tested a number of different things. 

Through those tests, I was able to increase my website earnings at the time (which was only one website) by about 30%. Now I use these same methods across my whole portfolio of about eight different websites, and I make over $25,000 of revenue every single month.

Some people were saying, “Google AdSense is great, but how do you make more money with it?” They weren’t just asking how much can you make with it, but how to make more money with it. 

This post is my attempt to explain the 10 different things that I do to increase my earnings on Google AdSense. 

UPDATE: If you have over 10,000 pageviews monthly, Ezoic is BY FAR the best option. At this point, ALL of my websites are on Ezoic as it’s proven to earn more money than both Adsense and Media.net.

WATCH THIS BLOG POST IN VIDEO FORMAT

1) Create More Content

The first thing you need to do when you’re trying to increase your Google AdSense revenue is to create more content. I know most of you are probably like, “Duh,” but creating more content is a huge benefit when it comes to Google AdSense. 

Unlike affiliate marketing, selling informational products, and that sort of thing, creating more content is really going to be key. At the end of the day, when it comes to Google AdSense and display ads, the best way to make more money is to get more visitors to your website, plain and simple. 

When you create more quality content on your website, you’re more likely to get ranked by Google with SEO and to actually show up in the rankings, thereby getting more visitors to your website and getting more clicks on your ads, which will make you more revenue. 

That may be obvious, but I wanted to start with this tip because not everyone realizes this. 

2) Create High EPC Content

Number two is to create high EPC (earnings per click) content. You may not fully understand what this is, so I think it’s important to explain it by showing you the infographic below.

This article is from wordstream.com, and it’s really good. It talks about the most expensive keywords in Google AdWords advertising. The more expensive the keyword is in Google AdWords, the more you’ll make from Google AdSense. 

Google will give you a revenue share, so if someone’s paying $5 per click for something, it’s going to pay a lot more than if somebody only pays $0.20 per click. You’ll make more money because you get a revenue share of that.

This infographic shows you the different terms that are the highest paying keywords within Google’s ad ecosystem. Number one is “insurance,” number two is “loans,” and number three is “mortgage.” You need to create content related to these keywords in order to make more money. 

I know some of you are probably thinking, “Well, Ron, that’s great, but I don’t have a website that’s about insurance,” or, “I don’t have a website that’s about loans,” and that’s fine.

What I do with my websites is I’ll look at some of these high earnings-per-click terms and I will create what I call “shoulder content.” 

Let’s say that you have a website all about how to start a YouTube channel, or how to start a website, or how to start a business, etc. Anything related to business with insurance will work for this example.

If you have a website related to one of these topics, it would make sense is if you wrote about getting business insurance because that’s an important aspect of having a business. 

If you created just one article about business insurance for YouTubers or website owners and you’re able to rank, then when people come to your website and they’re reading through the content, the ads that are shown on those pages will be much higher-paying. 

They’ll have a higher earnings-per-click because the advertiser is bidding more to get a click. When you post that type of content to your website, it’s going to pay you significantly more than other types of content.

You need to understand the way Google AdSense works. It looks at what’s on your page and uses contextual advertising. For example, when Google crawls your page and looks at the text, it might see that you’re talking a lot about insurance, so it’s going to show ads about insurance.

Or, if you’re talking about business loans a lot, they might show ads related to loans. Then, if someone clicks on those ads, you’re just going to make that much more money. 

I know some people are thinking, “Okay, well that’s cool, but I don’t have a business-related website. I don’t really see how this is relevant to me.” 

All you need to do is look through the infographic above to really understand the different keywords that you could possibly break into. 

Another good example is an attorney. Let’s say that you have a mom-blog type of website where a mother or father is talking about parenthood and daily life, and maybe they’re going through a divorce or a friend of theirs is. They could write an article about divorcing and talk specifically about divorce attorneys.

That particular article would focus on the keyword “attorney,” so Google AdSense would see that word and understand that, contextually. Then they would show ads based around attorneys, which means if you get a click, you’ll make more money. 

3) Focus on Top Earning Pages

Number three is to focus on top earning pages. Usually, I focus on the top 10 landing pages. 

What do I mean by that? If you don’t have Google Analytics installed, just look search on YouTube, “how to install Google analytics,” and you might see yours truly, but go ahead and install it. 

Basically, Google Analytics is a tool that will help you understand how people are interacting with your website, the traffic that’s coming there, and everything that’s related to that. When you go into Google Analytics, you’ll see this behavior area pictured below.

This is the One Hour Professor website. Don’t look at the numbers because I don’t make a lot of money from display ads on this website. 

If you don’t have this hooked up, it’s going to tell you, “Hey, you have to link your Google AdSense with your Google Analytics.” I’ve already done that, so data is already collecting.

If you scroll down, you’ll see the screen pictured below. These are your top 10 highest revenue pages. To be honest, these numbers aren’t always exactly what they should be within Google AdSense, but that’s okay. It’ll serve for the purpose of this example. 

You have to understand that 80%-90% of revenue is going to come from your top 10 pages. That’s just how it is. As you can in the image above, you can manually review all your pages and ask, “Do I have all the ads that I need on this page? Do I have other ways of making money? Do I have affiliate links?” 

The idea is to look at these top 10 pages and optimize them to the absolute fullest extent to make sure you’re making as much money as possible from them. 

4) Use AdSense Anchor Ads

Number four is to use AdSense anchor ads. Not vignette ads, but anchor ads. I’m going to show you what I mean by this within the Google AdSense interface.

Below, you’ll see my Google AdSense page. 

I know a lot of the URLs are blurred, but I can’t share them because, unfortunately,  people are copycats. 

If I click on “edit” next to my One Hour Professor website, you’ll see this page, pictured below, and you’ll have the opportunity to turn on auto ads. In order to do this, you can go to “Ad formats,” then click on “In-page ads,” “Match content,” and “Anchor.” 

Do not click on “Vignette.” Those are the ones where someone clicks a link and a vignette ad will show up, then they’ll have to close out of that ad and go somewhere else where they’ll have to click on another link. The vignette ads just keep popping up. It’s miserable, so don’t use those. 

However, anchor ads are key. These are ads that will stick to the edge of the user’s screen and are easily dismissible. When you’re on mobile, and you scroll up or down on the page, you’re going to see the ad either stick to the top or stick to the bottom of the screen. 

Those ads actually do add some money and they’re not so intrusive that they ruin the user experience. I’m actually a big fan of anchor ads, so definitely make sure that you give those a try.

5) Use “Display Ads” Ad Type Often

Number five is to use display ads often. I’m a big fan of display ads because they’re responsive. Whether it’s on desktop or mobile, they will respond to the size of the screen, which is one of the reasons why I love them so much. 

If you look at the image below (and again, the URLs are blurred) you can see my Google AdSense ad content overview. 

Then, if I click on “Buy ad units” it’ll take me to this screen pictured below. As you can see, there are different choices display ads: in-feed ads, in-article ads, matched content ads and link ads. For the most, when I am placing an ad on the page, I will do it with display ads.

Helpful hint—I also use a plugin called Ad Inserter. It is 100% free on WordPress, and it lets you do this in bulk. So, if you want to put an ad on all the different posts after the first paragraph, that tool will let you do that very quickly. It’s an awesome tool. 

Anyway, I use display ads a lot because it’s a great all-around, and it’s very easy to edit them with ad optimization tools

6) Use Ad Inserter to Test Ad Size EPC

Number six is to make sure that you’re using Ad Inserter to test the ad size and the earnings per click. Ad Inserter is going to let you test all of the different types of ads to see which one pays the most. 

You may think, “Oh, I don’t need to do that, it’s not worth testing,” but it is. It absolutely is. Go to your top pages that are making the most money and test different ad sizes to see what will pay the most. You will be surprised by the results and Ad Inserter will really help you do that. 

To help you, I have a video right here, that’s going to show you my own tutorial about how to add Google AdSense to WordPress. But within that tutorial, there is a lot of information focused on Ad Inserter. 

7) Test Link Ad Units

Number seven is a surprising one, and not a lot of people do this. That is, you need to test link ad units. This is not something that most people recommend, but after testing multiple times, I’ve been pleasantly surprised by how well ad units have done. 

If you don’t know what a link ad unit is, I’m going to show you. As you can see in the image below, this is my One Hour Professor website. 

If you’ve never been there before, you can also check out my income reports. I share a lot of great information every single month, and I tell you how I went from negative $1,200 the first year to over $200,000 this year in the last five years. That’s not why I shared this image, but I did want to mention that. 

If I scroll down, you can see this link ad unit in the image below.

The thing about link ad units is that when someone clicks on it, I don’t get paid. But if someone clicks on that ad, it will take them to this screen (pictured below). If anyone clicks on the ad on that page, I will get paid; I get paid on the second click. 

You may think, “Well, that doesn’t make sense because on most websites, if you click the display ads once, then you get paid.” And that’s true.

But what I found is that with link ad units, you will get paid a lot more per click, sometimes, than if you were to just do display ads. The key here is to test this. You have to get a good sample size of data, put it up, leave it for two weeks, and see exactly what happens. 

8) Test Google Auto Ads

And number eight is to test Google auto ads. Something that I learned a hard lesson on is that when you test these, you need to make sure you pay attention to the ad load, and I’ll show you what I mean here. 

As you can see below, we’re back to the Google AdSense ad overview page. I’m going to click on the pencil next to the One Hour Professor website.

When I do this, it’ll take me to the screen pictured below. You can see that auto ads are enabled. When you sign up for AdSense I think they’re off, by default. But if you go into auto ads, you can turn them on.

If you turn them on, Google is going to show ads on your website automatically, which really isn’t a bad deal. They’ll do the placements for you and use some of their artificial intelligence to try to play them and make you the most money, which is great.

As you can see below, the ad load starts right in the middle. I have found that the ad load on most (not all) of my websites is overwhelmingly too much. I mean, we’re talking pages with 8-10 ads on the page, which is insanity.

I can’t necessarily prove this, but anecdotally, I think that these ads actually hurt the rankings on some of my websites; my SEO was actually kind of hurt by this. I don’t know this for sure, but it’s just something I’m suspicious of. 

You need to make sure you move the bar closer to the minimum when you’re just starting, as you can see below. I will usually place my own ads with Ad Inserter inside different blog posts. Then, I’ll turn on auto ads and I’ll reduce the ad load. 

I do that because I basically have all my ads showing that make the bulk of the money, but this also will throw a few ads in different pages that I didn’t think of, or in areas that I really hadn’t really tested before. This will test it for you and learn on the go, which is nice. 

9) Try Ezoic

Number nine is outside of the scope of AdSense, but it’s something that’s definitely complimentary to this. That is, you need to try a platform called Ezoic

Now, for those who don’t know, Ezoic is more than just a Google AdSense add-on. They may have started that way, but now they’ve got a site speed tool and they’re creating a whole software suite of products to help. 

Ezoic is nice because it does what Google AdSense auto ads is trying to do now, but AdSense auto ads is just starting. It is a platform that you use in conjunction with Google AdSense. 

It uses artificial intelligence to watch (not in a creepy way) every single time someone comes to your website page and tries to understand what the people are doing there.

Then, it automatically tests different ad placements for you. It’s trying to make you the most money without sacrificing your user experience. It’s a very good platform for that, and it really helps people out. 

If you don’t want to work on ad placements and Ad Inserter and just want to set it and forget it, then Ezoic is a great platform for you. 

10) Consider a Network Like AdThrive or MediaVine

The final thing is, if you have a large enough website (this won’t work for every website) you can join networks like AdThrive and MediaVine. They do require a minimum amount of traffic to join. What it is is a network of advertisers that also use Google AdSense as a fallback. 

They use humans and different tools to try to optimize your ads, to make absolutely as much money as possible. The nice thing about AdThrive and MediaVine is that in certain niches, they have advertisers already.

So, while Google AdSense is paying $2 per click, AdThrive or MediaVine might pay you $3 per click, which may not seem like a lot. But again, these networks are usually for people who have more established websites. 

I think one of them requires a minimum amount of traffic as low as 10,000 people a month, and the other one might be 100,000 people a month, but don’t quote me on that. I don’t remember, but I do know that they have minimums, so these are for larger websites. 

They’re not making you a lot more money per click, but these larger websites usually have a lot more clicks overall. Over time, and in aggregate in volume, those numbers really add up.

Those are the 10 things that you need to do to increase your Google AdSense earnings, hopefully by 30% or maybe even more—who knows?  

If you’re interested, I have a free mini-course over at OneHourProfessor.com. Once you’re there, you can also learn about the truth about online marketing. If you’re just getting into this website stuff, definitely go there and check that out. 

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