When people first start a blog, they are wide-eyed and they’re just seeing if it’s a legitimate opportunity. They see a guy like myself who has a successful online business and they finally get the courage to start their own. Bravo to everyone who is doing this, because it’s an amazing thing.
When someone does this, they are breaking the constraints of society and becoming a true entrepreneur. The problem is, the same individuals who decide to take action and really go for it sometimes end up failing.
There’s a lot of different reasons for that, so I want to talk about why most blogs fail and how you can avoid doing that yourself.
WATCH THIS BLOG POST IN VIDEO FORMAT
A little Background About Me—A Quick Story
I’m going to start this one with a quick story. Four years ago, I started a blog myself and, no, it isn’t the one you’re reading right now. It was a totally different blog that focused on helping people with specific problems; for example, people who don’t save enough money or people who want to start a successful online business.
I was able to grow that little blog into a full-blown website that’s had over 15 million people visit it, and has made me over $337,000 in Google AdSense display ads alone. I know you’re thinking, “Well, maybe this Ron guy is full of it,” so I’m going to prove it to you.
The proof of my claim is in the screenshot below. As you can see, I’ve made $337,158. The URL of the website is blocked out because I don’t want copy cats, obviously.
If you look at the graph, you can see that this one started off small and I wasn’t making a whole lot at first. I began with making zero dollars and then it eventually rose to a couple hundred and jumped up from there. That’s when I put AdSense on the website.
Certain days have been really, really good. Those are the days when it went viral. One day I made $455 and another one I made $1000 in a day, which is crazy, even to me. There have been a few times that it’s gone viral, which has really helped.
I’ll also show you the analytics. As you can see below, I’ve had over 15 million page views on the website; it has served a lot of people. The graph shows the traffic over time, which has grown and grown.
Right now, it’s a little bit down, mainly because of the virus that we’re dealing with, but it’s been a really great website and a really good business, overall.
I do want to make clear that this isn’t my only website. I have a full portfolio of websites that now make me somewhere between $20,000-$30,000 in revenue every single month.
If you’re interested, you can go check out income reports. I’ve actually been doing a monthly income report of my expenses since I started, so you can see my growth. I’m really big on transparency.
I’m not telling you this to brag, I’m just proving to you that I know why blogs fail because I know what it takes to succeed.
Why Most Bloggers Fail
Now, let me explain why most bloggers fail. This is from my experience with consulting a number of different people.
1) Not Consistent
Number one is that they are not consistent. Blogging, as a whole, is a grind. You have to continually write and create content in order to succeed as a blogger, which is not always easy to do.
Usually, people start off very excited about it. They’re like, “I’m going to do this blogging thing and really hit it hard.” The first, second, and third day, they’re publishing one or two posts a day; they’re going crazy.
Then, after a couple of weeks, it slows down. They might start doing one every other day or one every three days. Eventually, they let three or four months go by and they’re barely blogging once a week.
That is a huge problem because blogging is a grind. It takes time, especially that first year. It is brutal because you’ll spend hours grinding, and nothing seems to be happening.
But I assure you, as you continually create more content, you will get bigger. You will become a better authority on Google. You will be able to actually rank and get people to come to your website, just from the search engine.
To avoid this pitfall, it’s pretty simple. Just make sure that you are consistent and create a schedule. I always advise people that in their first year, they shouldn’t look at any other metrics but their own production.
In other words, say, “Okay, I have 12 months to start here, so I’m going to write two articles a week—one on Monday, one on Friday.” What you do is control your production and metrics.
That’s really important because even if you don’t have a ton of traffic and you’re not making a ton of money, you can still feel good about the fact that you are being consistent and you are creating as much content as you said you would.
2) Not Authentic
The second reason why blogs fail is that the person is not being authentic; they’re not being themselves. This is actually a really big problem, because when a lot of people start a blog, they think, “Okay, I want to start a blog and I want to be an expert in my industry.”
So, they create a blog and they start writing, but they’re writing in a corporate voice and they’re not interjecting their own personality. That’s a big problem because people don’t connect with businesses, they connect with people.
Hopefully, you connect with me here in this post. If you are not interjecting your personality into your writing and letting people know who you are, what you care about, and stories about you, then it just isn’t going to work.
To fix that problem, just be yourself. No one is going to be able to replicate you, which is the beauty of a personal brand. I guarantee that whatever you write about, somebody has already written about it. That doesn’t mean you can’t succeed, because people don’t just care about the information; they care about the person delivering the information.
3) Have a Bad Website Host
Number three is actually a really big problem. That is, sometimes people have a bad website host. What I mean by that is in order to have a successful website, you need to have a good website host. Your website host puts your website on a server, so when people search for your website on a browser, they actually find you.
I’m not saying that a bad host will make your website unreachable. They’re all pretty good in terms of their downtime and making sure that your website stays up.
That’s not the problem here; the problem is in the beginning, you’re probably going to be dealing with tech issues, so customer service will be crucial to your success.
If you can’t figure something out and you can’t find the answer or someone to point you in the right direction, you’re probably going to fail because you’re going to get frustrated with the whole process.
I do want to say, you’re going to see everybody on the internet recommend Bluehost, but don’t go to Bluehost, you guys. The reason why it’s recommended the most is bcause they pay people the most money to showcase their hosting platform.
Instead of Bluehost, you can use the platform I like, which is called SiteGround. Also, you can click here to read an article that explains exactly how to create a blog in under 10 minutes; it really isn’t difficult.
By the end of that video, you’ll probably send me a thank-you email saying, “Ron, I can’t believe it—I finally created a blog. Even though I was worried about tech, I was able to do it.” So make sure that you check those links to go ahead and actually do that because getting started is half the battle.
4) Not Patient Enough
Number four is that people are not patient enough. Not being patient enough is a big problem. A lot of people think that this is a “get rich quick” method, but it’s not; this takes time.
If you look at my own income reports, you can see that it took me two years to really get going. In the beginning, you need to tell yourself that this is going to take a full year before you’ll make any money whatsoever. That’s the mentality you need to go into this.
It doesn’t mean that you won’t actually make any money, it just means that you’re willing to mentally prepare yourself to go a full year of working without getting paid. Now, this doesn’t mean you’re going to work 40 hours a week.
I’m just saying you need to approach it in the sense that this is a long-term game. You probably will make money before that 12 months is over, but you need to have the patience to continually work on it for 12 months in order to really start making money.
5) Not Willing to Invest in Your Business
Number five really hits close to home for me, because I was one of these people. You have to be willing to invest in your business.
This is a tough one because, in the beginning, most of you will probably think, “Well, Ron, you make $20,000-$30,000 a month with your blogs. I know they can make money, but I can’t do it. I’ve never done it.”
There was a point when I wasn’t doing it either. I saw my first 50 cents hit my account and I got super, super excited about it because it proved that it’s actually realistic.
The thing is, you need to look at your business as a business. When people put money into their business, what are they doing? Are they spending money on their business? No—they’re investing in their business.
You need to look at your blog like a business and understand that when you hire a writer, editor, or developer to help you, you’re investing in the business. You’re not throwing away money; that’s not the right mentality to have.
I’m not saying you have to spend a ton of money, but when you see a situation where maybe you shouldn’t be working on something and someone else should (like graphic design, writing, or editing) you need to hire someone else.
6) Shiny Object Syndrome
Number six is shiny object syndrome, which is a really common pitfall. People basically say, “I’m going to start a website about computers because I like computers. Oh, but online business is cool, so I’m going to start a website over here, too.”
Then, they have two websites and they’re like, “Oh yeah, this is great! Oh, wait, look at this Amazon affiliate—I can make a lot of money on trampolines. I’m going to create this website, too.” Now they have three websites.
This a super common problem and something that everybody, including myself, deals with. When you are starting a business, you need to focus on one blog for a year. Put 100% of your focus into that one blog and do not deviate.
If you have another idea or you think something else is cool, that’s great. Create an Excel sheet and just put it on there and say, “In the future, I want to investigate this.”
7) Not Writing for Your Audience
Number seven is that you’re not writing for your audience. Some people look at keyword research and SEO tools and think, “Okay, I should just write about this and this,” and that’s great. A lot of times those can steer you in the right direction.
I love using data to determine what to do, but the problem with those is that sometimes that’s not what your audience wants. Eventually, you’re going to get comments on your blog and have an email list, so you can start conversing with your audience.
You can also converse with people on social media. Find out what their problems are and how you can help them. Don’t always just look at the tools, make sure that you are writing for the audience itself.
8) Not (Really) an Expert
Number eight is that you are not really experts. This is also a common problem. What happens is, people see a website idea and they see dollar signs and think, “Okay, I can make a ton of money here. I know a little bit about this, so I’m going to create this.”
So, they start blogging about it and they get 5-10 articles in and they’re like, “Well, I don’t really know that much about it.” However, if they have an interest in it, they can continually read about it, which is where passion comes in.
But if they don’t find out any more about it, they’re kind of stuck. Then it’s like, “Well, why did I even create this blog? I don’t really care about it.” That’s why you hear a lot of people, including myself, say in the beginning that you want to follow a passion.
Usually, a passion is something that you already have a decent amount of knowledge in, but you also don’t mind studying even more to better understand it. It will be less of a grind because you actually enjoy what it is that you’re writing about.
9) Not Link Building
Last, but not least, is that people are not link building. If you’re a little intimidated by this, stick with me for a second. Link-building is when you are trying to get other people to link to your blog.
Why are you getting other people to link to your blog? Because when other people link to your blog, that is a vote of confidence in the eyes of Google, the search engine. Google sees that and they say, “Oh, all these other people are linking here. It must be a good site.”
Then in the search engine results, your website starts to rank for things you write about. Ultimately, it leads to you getting traffic to your website, which is incredibly important.
Link building is one of the strongest factors with search engine optimization, but there are a lot of people out there saying, “You don’t have to do any link building.” The reason why people hate link building is that it’s not easy to do.
It’s another one of those things where you are really bumping your head against a wall, trying to get it done, but I assure you, link building is crucial in order to succeed with a website.
What I would say is, write for your blog consistently for about six months. Then, at that point, start to do guest posts. It’s an easy way to do link building. You just contact other people who own websites and ask them if you can contribute.
There’s a lot of information out there on this, but it is important to build links in order to be truly successful with a website; there’s no doubt about it.