Keyword tracking for your blog or website is an essential part of making sure that you'll have success when it comes to SEO, or search engine optimization. Now, for the beginners out there, SEO basically allows Google and other search engines to put your website at the top of the search results so you'll get traffic from them.
So many people do a great job with writing content, and then they post that content, and then they're like, “I'm done,” and they move on to the next article. I've been guilty of this myself, so I totally understand where you're coming from.
But the next thing you know, you'll have a hundred different blog posts and only a couple of them will actually bring traffic to your website. That's not a place you want to be.
So, because I know this is a big problem and because I've done it myself, I want to do a full review and tutorial on a keyword-tracking tool that I've mentioned a little bit before called Wincher.
WATCH THIS BLOG POST IN VIDEO FORMAT
What Is Wincher?
I know some of you are probably wondering, “Well, what's Wincher? I've talked about this a little bit in the past, but Wincher is a rank tracker for search engine optimization. It helps you track the keywords, keep your eyes on your competitors, and do reports. It does some alerts and some other cool thing, as well.
If you write a blog post about a particular topic that you're trying to rank for, it lets you track that keyword phrase in the search engine (like Google) to see where you're ranking. It also tracks what you’re doing that’s bringing you up or down in the ranks.
Now, the page you see above is a website. I prefer the website, but they also have a WordPress plugin. Keep reading to learn more about that and see what it looks like.
How Does Wincher Help Your Blog or Website?
The headlights on your car
Well, the way I look at it is that Wincher is basically the headlights on a car. If you're driving a car without headlights, you don't really know where you're going, right? You might be able to see a few blurry things and you're like, “Okay, I could probably go here and hopefully find some streetlights.”
If you use Wincher, you'll get to your destination safely. Wincher is your headlights because it makes everything much clearer.
It helps you understand the keywords and the phrases that you're trying to rank for in Google. It will help you really see how you're currently ranking, and how the things you’re doing are either bringing those ranks up or down.
Helps you track competitors
In addition to that, it helps you track your competitors. For anybody who’s been in this website stuff a long time, you know it is vitally important to track your competitors, understand what they're doing, look at their best practices and the things that they're doing, and frankly, try to do it better.
How Much Does Wincher Cost?
So we're doing a review here and explaining what this tool is all about, but how much does it cost? All tools have a price and they can be kind of expensive. However, Wincher is actually pretty reasonable.
You get the first 14 days for free. You just enter your website name and your information and you get a free trial. You can just go ahead and join, with no credit card required; I can vouch for that.
We'll talk about the features in a little bit, but the pricing after the free trial is over is pretty reasonable, really.
This company is over in Europe, so it's in Euro. After the free trial, if you decide to purchase it, you get one website for 10 Euro a month, which is about 11 US dollars a month for those who are in America.
It’s not all that expensive, and that also includes a hundred keywords. For a lot of people, that's plenty. But as you grow, it scales pretty nicely. If you want to do two websites or 200 keywords, it's 13 Euros a month, or an extra $3-$4 a month, which isn’t bad.
If you're starting off with one website, $10-$11 a month is a totally reasonable amount of money to spend and I think it's very well worth it.
I know that this is supposed to be a review, but I'm kind of going to do the review as I go through a general overview of the tool, because I have to show you the tool in order to show you the different things I'm talking about.
As you can see below, I am logged in here and this is the onehourprofessor.com page. Ignore the free trial thing, I just have a situation where I've talked to them and I'm able to use a tool for these tutorial purposes.
Overview of tool
This tool lets you see your rankings, how your positions are changing over time, and how everything is basically going. It explains all of it with tool tips. Also, as you can see below, there are the Keywords, Best Pages, and Features.
If you're in the featured snippet it tells you the position that you're in for the particular keyword. I know I'm blocking out the keywords in the Best Page area, but that's because I don't want people to copy mine.
It also has Change, which shows whether they're going up or down. As you can see, some things are going up for me and some are going down.
It shows what the CPC is, which is how much people are usually paying if they're doing paid search for it. And it shows what the volume is, as well, which is the estimated search volume every month, and then what estimated traffic you're getting from that keyword.
Pros about Wincher
Simple and focused
One thing I like about Wincher is that it’s pretty simple and focused. There are other tools out there, like Ahrefs, which has a ton of functionality, but the keyword tracking is almost convoluted because there are so many different tools that it’s difficult to focus on just the keywords.
If you're just looking to focus on one thing, this tool is great for that. So it lets you do that. So it's simple.
Grouping of keywords
With Wincher, you can do groupings of keywords which is really important to me. This is something that I absolutely love. If I click on “Groups,” you can see below that I have different groups related to my website.
I have adsense (Google AdSense), entrepreneurship, how to blog, make money, online business, online jobs, reviews, and software. I like that I’m able to see how my groups are doing. A group is basically a grouping of keywords.
In this particular one, I have six different keywords in the AdSense group, my average position is 63.3, my traffic is two, and position one, I have zero, but positions two to three I have one. Positions 4-10 I have zero, and 11-30, also zero.
So this helps you understand how the keywords are doing in groups. This is really important because if I'm making a content cluster about Google AdSense, I want to have all those Google AdSense terms that I'm trying to rank for in one group, to understand as a whole how is that cluster doing.
Automated alerts when rankings change
The other thing that's really cool about Wincher is they have notifications. I actually love these notifications, as you can see in the screenshot below. And again, some of this is blurred out because I can't show you what keywords I am ranking for and such.
It actually gives you notifications for when certain things occur for certain keywords. You could turn these on or off, but I prefer to have them on. I actually have it to where I get alerted by email every single time a keyword breaks into the top 10.
I think this is a really cool feature, and I haven't seen it with many of the other tools out there.
Competitors feature to spy on your
When you go to the competitor section, you’ll see that it shows you how you compare. I've got onehourprofessor.com, this guy Adam who I follow, and Authority Hacker in here. It helps me understand how I’m comparing with them.
Below, you can see we've got the average position, which shows you this graph.
In the next image, you can see the amount of traffic that you're getting compared to them.
Finally, we have the position summary, which helps you understand where their positions are for the keywords that you're focused on versus yourself.
It's also nice that you can also break it down by keyword groups. For example, I can choose to only look at “how to blog” to see where they’re ranking, as you can see below.
Compared to myself, Authority Hacker is behind me, Adam Enfroy is ahead of me, and I am right in the middle there. It helps me understand where I am for that particular keyword group.
You can also do it for different data periods as well, which is nice. Overall, it just tells you where you compare to your competitors out there.
Allow for annotations
Another thing that Wincher does, which is probably underutilized by a lot of people, is annotations.
Annotations are nice because if you are, let's say, building backlinks to a particular page on your website and trying to rank that page, you can put annotations within your account to let remind yourself that you built a link to this particular page related to this one keyword.
If you click “add annotation” this box will pop up (as you can see below), and you could just say, “I am trying to rank for X, and I built a link to that particular page,” so then you can watch how that link impacts your rankings.
This is actually really helpful, but as I said, I don't think a lot of people use it. If used correctly, it can be really powerful to understand if you're doing the right things.
If you're revising content, is it increasing your rankings or is it hurting? If you're building links, is it increasing or is it hurting? This helps you understand all of that.
Daily ranking updates (better than Ahrefs)
In addition to that, one of the things that Wincher does that I really like is they update your rankings on a daily basis.
I know a lot of people use Ahrefs, and they're like, “Oh, I use the keyword tracking there.” If you have the lower-tier plan like I do, it updates the rankings once a week. And even with the higher-tier one, I think it's every three days.
That can get pretty frustrating. At a fraction of the cost, this tool will update them more frequently, which is really, really nice.
PDF and CSV exports
In addition to that, under the “Reporting,” they have an option for you to have automated emails sent to daily, weekly, or monthly. These could be PDFs if you're working with other clients, or you could just send them CSV exports, which is nice.
They also have multiple users, which is good if you're in an agency setting or maybe you're working with someone on your blog. It is a way for two people to log in and look at the content if they need to relate to the account.
Good support team
They have a very good support team as well. I actually had a few different things happen in the beginning here, and I was like, “Okay, I need to know this,” or, “I need to know that,” so I asked them questions.
They've been very responsive to me. It was pretty dumb on my part; I should have just looked at the content that they had out there, but I found the answers that I needed really quickly.
They also have this keyword research tool, as you can see below. I don't use this a whole lot—I actually still use Ahrefs for this, just because I paid for the tool and it helps me see the SEO competition. This one has that as well, but I don't fully understand how they're coming up with this competition value.
I base my business off of Ahrefs for this, but if you don't want to pay for Ahrefs at all, and you just want to do it here, you can. You can go off of these competitive metrics. It gives you ideas for keywords that you're already ranking for or in the top 10 for, that you might want to make a focus keyword.
This is actually really important because if you create a blog post around those particular keywords, there's a good chance that you can rank really quickly for those. If you're already ranking top 10 or top 20, you could create content around that, and then you’d be able to get pushed up to number one.
They have some nice filters here, too. If you're going for long tail, you can say, “Okay, I only want to do 6-14 words,” and now you're able to make a blog post about that particular thing.
I see that as kind of an additional benefit; I don't use it very much, but it doesn't mean that it's not good. I already have Ahrefs that I use for all my backlinking info.
It has a plugin as well—I prefer website (offers 10 keywords with free version)
They do have a plugin that I think some people will really like. As you can see below, it's under the “W” (which is for Wincher) Google Rankings. It shows me in the backend of my WordPress site how my keywords are ranking.
This shows me my average positions, my traffic, and my position distribution. You can actually click into any of the keywords to see a little bit more detailed version of this. It's nice to have this all here, but I personally don't use it. I'd rather log into the website and look at it there, because there's more data.
Cons of Wincher
Now let me talk about the cons because I've already talked about all the cool things that I like.
WordPress plugin is limited in functionality
First of all, the WordPress plugin has limited functionality. For me, it doesn't impact my experience because I don't really use it that much. I'd rather go to the website, so it doesn’t really make sense for them to duplicate everything.
However, I think some people would probably like the WordPress plugin to have just as much data as the website itself—not me personally, but I can understand how that can be a con to some.
Estimated search volumes don’t always match other platforms
In addition to that, the estimated search volumes within their keywords don't always match other platforms.
As you can see below, if I go to “keyword research” (and again, I know these are blanked out) when I search a keyword here, I may see 110 search volume. But, if I put this into Ahrefs or other tools out there, that search volume usually isn't the same.
Now, one of the annoying things about these tools is that typically they don't have the same search volume. I know part of it is that Google has an API.
I don't know where they pull this data from, but Wincher doesn't match with other ones and other ones don't match with Wincher. I don't know what the system of truth is here, so that's one of the frustrating things about it.
I don't know that anybody actually has (even Google themselves) the perfect amount of search volume. I've had times when I search in one tool and I see that the search volume is 100, and then I searched in Wincher and I see that the search volume is 10—that's a big variance.
I'd like that to be figured out, and really have a number or a tool that I could rely on. Currently, I don't have one.
I don't know if that's a con for Wincher, or more of something that all these tools struggle with. It would be nice if they had a little bit more accuracy or if I knew that Wincher is the best, and then I could rely on their data.
Can’t assign ideal URL for each keyword
One of the things that I liked in another tool I tried was that you were able to assign the best page for a particular keyword. Now, I will say Wincher has done an amazing job in that every time I put a keyword in here, they typically assign the best page automatically and get it right every time.
I haven't had them go wrong, but I've had other tools that did go wrong with that predictive kind of analysis to understand what page you want to rank for.
I don't know how they come up with that information, but I'd also like to be able to assign the page so that I understand as the individual that I assigned this keyword, but this is the page that I want to rank for that keyword, and maybe there's a reason behind that.
I don't know the reason, but maybe they'll answer it after they see this. Like I said, they have done a great job in predicting the right page every single time so far. I just know at some point, if I put a broad keyword in there, it's probably going to trigger the wrong page.
The Bottom Line
For the cost, it’s a total bargain
The bottom line is, based on the cost of this tool and how I feel about it, it's a total bargain. I actually wish I knew about this years ago, but I found it somewhat recently. Tracking your keywords is such a vital part of search engine optimization, and if you don't do it, then you're really riding blind.
So I think for the cost of about $10-$11 a month, it’s totally worth it, especially if you have one website. It's also great for any websites that are really focused on search engine optimization.
Now, if you have a blog out there and you're like, “Well, I just write about my thoughts,” then this isn't for you. If you're not really focused on keywords and SEO, you're just trying to grow a community on Facebook that follows you, and you blog about feelings, thoughts, and musings, this isn't for you.
But, if you are trying to rank and you want to get traffic to your blog, this is a great platform to use. It'll help you track those keywords that you really want to rank for and help you understand whether the things you're doing are helping or hurting.
If you enjoyed this review and the tutorial, you can click on my affiliate link here and purchase Wincher for yourself. I always appreciate the support that you guys give me; the community here is awesome. Thank you, guys, if you're willing to do that.
It just helps me pay for my editor and maybe buy me a cup of coffee once in a while. I'm not making a ton of money off of this, but I wanted to create this post because I know a lot of people don't focus on this stuff, but I think it's really important that you do.